Inkblot Analytics

Inkblot Analytics is a full-service market research firm that specializes in uncovering consumer perceptions using state-of-the-art projective tests.

[Inkblot Analytics @inkblotanalytic]

Are you interested in projective tests In market research? See more on the projective tests here: https://t.co/6cJaCubarJ
#psychographics #marketresearch #consumerinsights #API

[Inkblot Analytics @inkblotanalytic]

Dr. Dichter believed that there was an ideal logotype for a specific concept, the concept’s image was determinable by a word association test, and that there was a specific relationship between verbal images and graphic forms. Learn more here: https://t.co/7pJ4SYRoZk #marketing

[Inkblot Analytics @inkblotanalytic]

Because of Dr. Ernest Dichter, people started paying more attention to targeting the core motivations behind consumer behavior in marketing research. Marketers shifted from product-focused marketing towards user experience. See more here:
https://t.co/7pJ4SYRoZk

[Inkblot Analytics @inkblotanalytic]

Are you interested in learning more about Motivation Research? Learn more about Motivation Research by visiting our blog here: https://t.co/7pJ4SYRoZk
#psychographics #marketresearch #consumerinsights #API

[Inkblot Analytics @inkblotanalytic]

Harvard researcher Jerome Kagan coined the term conceptual temp, a consumer cognitive style that would influence consumer behavior. See more on the history of Motivation Research here:
https://t.co/JtDiIRu3pJ
#psychtech #marketing #marketresearch #consumerinsights

[Inkblot Analytics @inkblotanalytic]

Are you interested in a brief history of Motivation Research? See more on the history of Motivation Research here: https://t.co/JtDiIRu3pJ
#psychtech #marketing #marketresearch #consumerinsights

[Inkblot Analytics @inkblotanalytic]

During the 1920s and 30s, several influential people ignited changes in marketing and advertising that last till now. The movement to dig deeper into buyer motives became generally known as motivation research (MR). See more on the MR here:
https://t.co/JtDiIRu3pJ

[Inkblot Analytics @inkblotanalytic]

Many critics of the Inkblot test noted the test had drifted from its origins as there were over five different scoring systems in use but not adhering to a common methodology. So does modern Rorschach still have empirical merit? Learn more here:
https://t.co/QCWnDGpUgm

[Inkblot Analytics @inkblotanalytic]

Recently the Rorschach test has seen another revival in media headlines. Even the Washington Post identified the Rorschach metaphor as one of the top 200 most popular journalism cliches for writers “trying to think outside the box”. Learn more here:
https://t.co/QCWnDGpUgm

[Inkblot Analytics @inkblotanalytic]

Did you know that the inkblots used in the inkblot test origins began with Leonardo da Vinci? Rorschach, the inventor of the inkblot test was a son of a painter and a talented visual artist himself. Learn more about the story in this blog:
https://t.co/QCWnDGpUgm

[Inkblot Analytics @inkblotanalytic]

Have you ever purchased an item, like a pair of fresh Nike shoes, only to notice in the coming days that everyone else seems to be wearing them on the street!? Answers can be found here:
https://t.co/YliZZYK98t

[Inkblot Analytics @inkblotanalytic]

Did you know that the inkblot test prioritized the manner in which people organized their perceptions of inkblots over the content of their responses? Learn more about it here:
https://t.co/YliZZYK98t

[Inkblot Analytics @inkblotanalytic]

When looking up at the clouds, why do some people see cute little rabbits while others see ferocious lions? And how could psychologists use the contents of our projections to determine the dynamics of personality? Learn the answer here:
https://t.co/YliZZYK98t
#marketing

[Inkblot Analytics @inkblotanalytic]

Cognitive Tempo is a measure of a persons preference for thinking fast or slow. This can have a big impact on how an individual navigates the world. Learn more about the different types of perceptual attitudes here:
https://t.co/9hP3yqGlBc

[Inkblot Analytics @inkblotanalytic]

Leveling and Sharpening are critical psychological components that most ad agencies never think about. Levelers want to see the overall picture. But sharpeners are want more of the details. Learn more about the types of perceptual attitudes here:
https://t.co/9hP3yqGlBc

[Inkblot Analytics @inkblotanalytic]

Cognitive Tolerance is perhaps the most critical element of a consumer's perceptual style. It refers to a person's ability to comfortably deal with uncertainty and ambiguity. Learn more about the types of perceptual attitudes here:
https://t.co/9hP3yqGlBc

[Inkblot Analytics @inkblotanalytic]

Many researchers believe that test perception is likely to be related to personality. Learn more about perceptual styles here:
https://t.co/VxaY93hOw9

[Inkblot Analytics @inkblotanalytic]

People differ on the ways in which they perceive, remember, think, and behave. Learn more about perceptual styles here:
https://t.co/VxaY93hOw9

[Inkblot Analytics @inkblotanalytic]

An attitude refers to a person’s consistent, preferred method of interaction with the world. Within the psychological realm, there are attitudes that operate at perceptual and cognitive levels, defining an individual’s behaviors & thoughts. See more here:
https://t.co/VxaY93hOw9

[Inkblot Analytics @inkblotanalytic]

Did you know that the Rorschach inkblot test also has multiple-choice, this type of test is also classified as an objective test because it contains a defined set of responses to a task, where the items are predetermined by a scale. read more here: https://t.co/Lw91JJfPqF