Engaging with multiple generations in a workplace will continue to be a challenge - you really need to understand your people, their mindsets and the cultural nuances that exist in each location #tfoengagement
User-generated content is a really cost-effective way to connect a global audience in an engaging way and will be used more and more moving forward #tfoengagement
How can we help our organizations be more purpose-driven? Ensure it’s specific. Is it something that we can hang our hat on - something you can sink your teeth into? @adschair#tfoengagement
Who do people really listen to
in your business? Seek out those individuals and teams, embed yourself in their worlds and involve them in your programs #tfoengagement
Finding your influencers is becoming increasingly important - use real advocates and cynics to test and validate your approach, and give honest feedback #tfoengagement
To future proof our roles as engagement and communications professionals, we need to be catalysts for change. We have to be nimble, and be integrators and aggregators @mountainmagic#tfoengagement
The multi-generational workforce has contributed to the channel conflict and channel overload we are seeing today - we need to narrow our focus again #tfoengagement
Inclusion and diversity has moved up the agenda but the ask is very different today - the strategy should be baked into the culture and embedded in business strategy #tfoengagement