Intentwise - Amazon Ad Optimization Platform

Intentwise empowers you with insights, automation, and expertise to maximize your ad spend on Amazon and Walmart Connect. Book a demo:

[Liran Hirschkorn @LiranHirschkorn]

2/6 Shoutout to Sreenath Reddy of @intentwise for sharing an insightful blog post on the potential of Subscribe and Save (SnS) in growing your customer base. AMC's robust insights help you understand when customers activate SnS, unlocking targeted marketing strategies

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Did you know that Walmart gives you more control over where your sponsored ads are placed than Amazon does?

We outlined a few of the key differences to know:

https://t.co/7SqtiivSWt

[Intentwise - Amazon Ad Optimization Platform @intentwise]

With the rise of Amazon Marketing Cloud, it’s now easier than ever to give multiple ads credit for a sale. But is multi-touch attribution just hype? 

The honest answer: It depends.

https://t.co/WtoWRQdVSi

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Did you know? Amazon's attribution windows can be as short as 7 days or as long as 28 days.

Here's our breakdown of how Amazon credits an ad with a sale:

https://t.co/MG5RJ8EnF9

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Ever wanted an easier way to group your ad metrics—like, say, to track performance on the brand level? Good news: We have a new tool that makes grouping campaigns simple.

https://t.co/NpfMq9TQfl

[Intentwise - Amazon Ad Optimization Platform @intentwise]

You may have heard that Amazon is beginning to label products with high return rates. That makes it extra important to monitor your product return data.

Here’s how you can stop on top of your return rates, and stay alert when there’s a sudden change:

https://t.co/Kcop3AJTuC

[Intentwise - Amazon Ad Optimization Platform @intentwise]

The aggregator Elevate Brands used to hire a team of virtual assistants to download and combine its new reports from Amazon. It took weeks. But Intentwise did it automatically:

https://t.co/RCpmLnif3k

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Want a clearer picture of how your products are ranking in Amazon search results over time—and how that compares to your competitors?

We broke down the importance of understanding your Share of Voice:

https://t.co/BInDkg0Ifw https://t.co/hZUT5eOukr

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Brands are often tempted to build up their data infrastructure from scratch. But connecting APIs and organizing data is far more painstaking than most realize.

We talked through the pros and cons of hiring an in-house data team:

https://t.co/kZlZrjKXRK

[Intentwise - Amazon Ad Optimization Platform @intentwise]

GWA Auto Parts wanted to see its ad data in the same dashboard as its product reviews, return rates, "frequently bought together" data, and more.

Here's how we did it for them:

https://t.co/wyJ3CRxCtC

[Intentwise - Amazon Ad Optimization Platform @intentwise]

You may have noticed a growing number of ad experts talking about SOC 2 compliance.

Here's what that term actually means—and why we think it's so important for data privacy and security:

https://t.co/qUzz735uTB

[Intentwise - Amazon Ad Optimization Platform @intentwise]

We also found cases where items with notably different sales velocities were organically ranked alongside each other.

In cases like this, it might be worth running an analysis to see why a comparatively low-selling competitor is ranking so high.

https://t.co/utVYfEMODO

[Intentwise - Amazon Ad Optimization Platform @intentwise]

New Amazon feature alert: Amazon is now publicly showcasing the sales velocity of some products.

We spent time exploring the new feature—and we have thoughts on what it might mean for brands:

https://t.co/utVYfEMODO

[Intentwise - Amazon Ad Optimization Platform @intentwise]

We don't yet know how big of a rollout the sales data will get on Amazon. But it certainly seems likely that it's going to impact how customers shop.

If a customer sees two similar products, for instance, the sales numbers might tip the scale on what they ultimately buy.

[Intentwise - Amazon Ad Optimization Platform @intentwise]

While Amazon is sharing a ton of information with brands and sellers, the wealth of data requires ongoing investment to keep up with these APIs. CTO Raghu Kashyap shares three lessons we’ve learned from building a data stack on Amazon’s APIs. Read more: https://t.co/N5Hw1ZBuCh

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Wrap up the year by getting your January ready to go—book an Intentwise demo in 2023. https://t.co/NcSPBcBqry

#AmazonAdvertising #RetailMedia

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Our U.S. team is taking a well-deserved break through the end of year, but our India team will be available on our chat to answer your holiday ecommerce advertising questions. See you in 2023!

[Intentwise - Amazon Ad Optimization Platform @intentwise]

Intentwise Analytics will now be known as Intentwise Analytics Cloud—a name that reflects the powerful integration with Amazon Marketing Cloud (AMC) and Amazon Marketing Stream (AMS). Check us out: https://t.co/dQkhHBfl5m

#AmazonAdvertising #AmazonMarketingCloud #RetailMedia

[Intentwise - Amazon Ad Optimization Platform @intentwise]

We're live in 5. Our webinar "Make Better Business Decisions with Amazon Marketing Cloud (AMC)" featuring Crystal Astrachan from Amazon Ads starts shortly. Join us! https://t.co/CR2X6Lzy0R

#AmazonAdvertising #AmazonMarketingCloud #RetailMedia

[Intentwise - Amazon Ad Optimization Platform @intentwise]

There's still time to register for tomorrow's webinar on Amazon Marketing Cloud (AMC). Intentwise CEO Sreenath Reddy will be chatting with Crystal Astrachan from @AmazonAds. Join us: https://t.co/C1E4ex5tIP

#AmazonAdvertising #AmazonMarketingCloud #RetailMedia