Interpret ®

Interpret is a global market research firm with deep expertise in #gaming, #digitalentertainment, #smarthome, #iot, #consumerelectronics and #advertising

[Interpret ® @interpretdata]

We’re excited to welcome Danielle Robertson back as our Senior Research Analyst in the UK! 🎉

She thrives on blending research and creativity—from ethnographies to report design to playtests—and can’t wait to dive into new projects with our team.

#People #WeAreInterpret #MRX

[Interpret ® @interpretdata]

🌺 Honoring Our Heroes This Memorial Day 🌺

Today, we remember those who made the ultimate sacrifice for our nation. 🕊️

Our offices will be closed.

Thank you to all veterans and active-duty service members who protect and inspire us.

#MemorialDay #HonorAndRemember

[Interpret ® @interpretdata]

🚀 Introducing GGG Early Access! After powering 6 major launches in 2024, it’s now available to all Interpret clients.

Gain precise player insights at beta, early access & post‑launch stages. Tap into 80K+ vetted gamers.

Learn more: https://t.co/Ibwmfqol3w

#PlayerInsights

[Interpret ® @interpretdata]

🎉 We’re excited to welcome Chris Shochet our newest Recruiting Coordinator for Youth Communities on the @goodgamergroup team, based in Los Angeles📍.

Chris is excited to help his favorite companies make better games through real player insight! 🎮

#NewHire #People #Gaming

[Interpret ® @interpretdata]

🎊 Our drone fly‑through is live! 👀

Step into our new gaming research lab—from the front entrance through state‑of‑the‑art play‑testing stations, lounge, viewing room & more—with fun text callouts.

📹 https://t.co/OIDkAdL9X7

#DroneFootage #GamingResearch #VirtualTour

[Interpret ® @interpretdata]

Yesterday we made qualitative NDAs fun—today, it's surveys! Shorter, clearer, and global in 8 languages (because survey takers deserve some fun too!). 🌎🎬

Check it out: https://t.co/LlrKQRX0fu

#QuantitativeResearch #NDA #MarketResearch

[Interpret ® @interpretdata]

Legal: "Moderators must read the new NDA every time."
Moderator's monotone voice: "You promise not to..."
Marketing & Design: "Hold our coffee—we've got this!"

We turned the mandatory NDA into a fun, engaging video. Check it out⬇️

#FunNDA #QualResearch
https://t.co/at6MLDXaki

[Interpret ® @interpretdata]

Excited to share our 2024 milestones for Gamers on Demand!

This #recruiting service has been a literal game-changer, enabling our clients to leverage @goodgamergroup for #marketresearch studies that don’t require full-service support.

🔗 Learn more: https://t.co/hlbxNVpwnZ.

[Interpret ® @interpretdata]

🎉We're excited to welcome James Carpenter as our new Design Manager in New York📍!

With a background in photography, creative direction, and design, James has worked with ad agencies and tech startups.

Welcome aboard, James!
#NewHire #WeAreInterpret #Design #CreativeLeadership

[Interpret ® @interpretdata]

3 ways the Endowment Effect skews #marketresearch 📊:

1️⃣ Inflated Satisfaction: Owned products feel more valuable, boosting loyalty.
2️⃣ Skewed Pricing: Ownership inflates perceived worth.
3️⃣ Switch Aversion: Cheaper/better options often get overlooked.

#Bias #LearnWithInterpret

[Interpret ® @interpretdata]

Join us in welcoming Hannah Gunderman as our new Research Analyst in Pittsburgh, PA! 🎉

With 3+ years in market and user research, they are excited to deepen their skills within Interpret’s mentorship culture.

Welcome aboard, Hannah! 🚀

#NewHire #WeAreInterpret #MarketResearch

[Interpret ® @interpretdata]

Excited to welcome Xinmiao Simona Zhang as our new Senior Research Analyst in Los Angeles, CA! 🎉

With 4+ years of agency experience in entertainment, tech, and retail, she’s now ready to dive into the world of gaming with the Interpret team.

Welcome!

#NewHire #WeAreInterpret

[Interpret ® @interpretdata]

We’re thrilled to welcome Elijah Long-McGie, our new Assistant Operations and Tech Analyst in Los Angeles, CA! 🎉

With a passion for #videogames and the entertainment industry, Elijah is excited to contribute to the growth and #research we’re known for.

#InterpretTean #Newhire

[Interpret ® @interpretdata]

We are excited to welcome Peri Murray as our new Guest Services Coordinator in Los Angeles, CA! 🎉

From a @goodgamergroup participant to joining the Interpret team, Peri’s journey is truly inspiring.

Welcome aboard! 🌟

#NewHire #WeAreInterpret #GoodGamerGroup

[Interpret ® @interpretdata]

💡 Understanding the #framing effect isn’t just a nice-to-have—it’s a must-know for avoiding #bias and optimizing your market research strategies.

👀 Reflect on your last project; how might different framing have changed the results or recommendations?

#LearnWithInterpret #MRX

[Interpret ® @interpretdata]

We’re celebrating a big milestone! 🎉

Over $3.9M in incentives paid to our @goodgamergroup (GGG) since 2020.

A huge thanks to our amazing clients & engaged #gamingcommunity. Together, we’re driving gaming research forward! 🕹️

#Research #GoodGamerGroup

[Interpret ® @interpretdata]

Our office will be closed today in honor of Martin Luther King Jr. Day.

This day is a powerful reminder of Dr. King's tireless efforts and enduring legacy in pursuing equality and justice for all.

Wishing you a reflective and inspiring MLK Day!

#MLKDay2025

[Interpret ® @interpretdata]

Why did we create the @goodgamergroup? 🎮

"General panels weren’t cutting it. We needed passionate gamers who care about gaming as more than a hobby," says Jesse Divnich, SVP at Interpret.

Learn how we're shaping gaming #research: 🎥 https://t.co/YiYNMKhMl5

#Gaming #MRX

[BITKRAFT Ventures @BITKRAFTVC]

🎮 Using Consumer Insights to Inform the Game Development Lifecycle 🎮

In the world of game development, creating a hit title isn’t just about having a great idea—it’s about understanding players. That’s where market research shines, helping studios anticipate how games will resonate with diverse audiences.

At its core, research is about bridging the gap between what developers envision and what players actually experience. It’s not just about fixing problems; it’s about gathering actionable insights that guide decision-making across the development lifecycle—from foundational concepts to post-launch updates.

The BITKRAFT portfolio was fortunate enough to hear all about how market research and consumer insights can inform game development from Grant Johnson and Gina Smith of Interpret.

Here are some of their key takeaways 🔍

⏱️ Start Early: Research is most impactful when done at the concept stage, even when your game is just a “PowerPoint and a dream.” Identifying audience needs and market positioning early saves time, money, and potential rework down the road.

✏️ Iterate Often: Tools like playtests, surveys, and focus groups allow developers to refine core mechanics, user experience, and marketing assets.

🧪 Leverage Mixed Methods: Quantitative research provides the “who, what, where, and when,” while qualitative research explores the “why” and “how.” Together, they paint a complete picture of your audience.

🧑‍💻 Involve Players: Listening to feedback directly from your target audience not only identifies areas for improvement but can also inspire bold innovations that set your game apart.

Whether you’re running large-scale playtests or gathering feedback from a small group of dedicated fans, research helps turn player insights into smarter design, better messaging, and, ultimately, games that players love.

How are you incorporating market research into your game development process?

[Interpret ® @interpretdata]

#GoodGamersPredict is our exciting community contest in which #gamers predicted who they thought would win across 10 categories for the upcoming 2024 #VideoGameAwards show.

🏆 Most Anticipated Game Predictions Are In!

💬Who do you think will take the real award?

#gaming