Ivan Pavlov

Consultant for #SEA & #SocialAdvertising& at @pilot_agentur - Passionate about #PPC, #VideoAds & #MarketResearch (my views are my own)

[Ivan Pavlov @ip_socialmedia]

A real game-changer is here:
🎯💰⚡ Google Ads rolls out cross-campaign frequency caps & reach optimization for YouTube video campaigns - globally.
Better reach, less waste, optimal frequency. Long overdue. 🚀
#GoogleAds #VideoAdvertising #MediaPlanning

https://t.co/0iarSGN30z

[Ivan Pavlov @ip_socialmedia]

For good or bad - this is what lies ahead of #PPC campaign management #SEA #VideoAds
https://t.co/j93GeX8Dz0

[Menachem (Google Ads) @MenachemAni]

We've found success with the following Audience Signals:

Customer Match
— High-Value Customers
— 2021 Holiday Shoppers
— Email Subscribers

Custom Intent
— Competitor Names & URLs
— High-Intent (Bottom-Funnel) Keywords

🔥 Tip: Use the Klaviyo × Google Ads integration:

[Ivan Pavlov @ip_socialmedia]

Thanks to @ChrisGutknecht for some great automation ideas ragarding #PPC. #SMX Munich

[Ivan Pavlov @ip_socialmedia]

87% of traffic will be affected once 3. party cookies are deactivated in Chrome. Thankfully, there are a couple of possible solutions according to @larsmaat at the #smx.

[Ivan Pavlov @ip_socialmedia]

Glad to be back at the #smx - live in Munich and with Meta‘s CMO @alexschultz

[Mona Elesseily @webmona]

Check out my latest article on Google Responsive Search Ads #onlineadvertising #ppc #sem #onlinemarketing

[Ivan Pavlov @ip_socialmedia]

#TikTok's ad revenue exceeding the combined one of #Snapchat and #Twitter underlines the tectonic shifts in the #SocialMedia World.
https://t.co/vA1huUuaJo

[Ivan Pavlov @ip_socialmedia]

SEA vs. SEO: I like this step-by-step guide for analysing the ramifications of relying on organic ranking only.
https://t.co/1SXwWQuyIB
#GoogleAds #DigitalMarketing #SEO

[Brad Geddes @bgtheory]

Another example of why we want more control of RSAs. This is an RSA with 'excellent' ad strength. When it was paused, this ad group's conversions almost doubled due to G serving the highest CTR ad the most and not the one that converts the best. I have 1000s of these examples.

[Ivan Pavlov @ip_socialmedia]

Really cool tips for utilizing Google Trends.
https://t.co/g2XDsdfqhv #GoogleAds #DigitalMarketing

[Ivan Pavlov @ip_socialmedia]

#TikTok is reshaping by introducing longer videos.
#VideoAds #SocialAdvertising
https://t.co/j2IGbDgeo6

[Ivan Pavlov @ip_socialmedia]

Succesful content for #TikTok is tricky but possible when following the right guidelines. #VideoAds #SocialAdvertising
https://t.co/HvTSS0L6Mx

[Ivan Pavlov @ip_socialmedia]

Get a look at some useful tips for a succesful online presentation.
#OnlineMeetings #RemoteWorking #MicrosoftTeams
https://t.co/vEhWa1brxd

[Ivan Pavlov @ip_socialmedia]

May it be that the importance of #BrandSafety is just a little bit exaggerated?

[Peter Adams @PatchAdams03]

Marketers make a show of prioritizing brand safety, to the point of avoiding legitimate news. A new study by WARC and GWI finds consumers are less concerned about ads near inappropriate content than they are with constantly getting bombarded by brands: https://t.co/MQJGkooaEQ

[Ivan Pavlov @ip_socialmedia]

With a decrease of -39% "#Marketing & Advertising" was among the sectors with the biggest drops in digital ad spend in 2020. On the oppositie side, "Higher Education" rose by 481%. #GoogleAds #DigitalMarketing
https://t.co/3CSdkkxamx

[Ivan Pavlov @ip_socialmedia]

Love them or hate them but the #BigTech giants from the USA know how to make business dominating the Top 5 of the world's largest companies by market capitalization
https://t.co/OC51iBLK0W

[Ivan Pavlov @ip_socialmedia]

Nearly half (47%) of brands see at least a 7x return on their #Amazon advertising spend making it the Nr. 1 channel with the highest ROAS. https://t.co/PoosEa5bCF #eommerce #PPC

[Ivan Pavlov @ip_socialmedia]

What's your experience with the High Fat, Salt & Sugar Policy for Food and Beverages introduced by Google back in October 2020? Have you seen the reach of #YouTube campaigns in #GoogleAds accounts declared as #HFSS dropping significantly? https://t.co/irqXEX0450.

[Ivan Pavlov @ip_socialmedia]

Always good to get some insights regarding how the magic of algorithms works https://t.co/9WQDOUlcEi
#linkedin #SocialMedia #DigitalMarketing