Pavel

My journey to $1k MRR

📚 university app ($30/mo)

[Pavel @ipagar]

Found Collabstr platform. Is it worth it?

[Pavel @ipagar]

I spent $700 on Apple Ads and got $100 from my apps.

So it is more like gambling now, wanna to spend more and more, wait a bit longer to win

[Pavel @ipagar]

If you are doing 12 apps in 12 months you have to spend $12000. Are you ready?

[Murat @muratworks]

whenever I launch a new app, I usually start with at least $1000 on Apple Ads

for iOS apps Apple Ads is still one of the best channels

you can test a lot at the same time

product quality
ASO
onboarding
paywall
pricing

there’s no complicated learning phase like Meta or Google

[Pavel @ipagar]

Send army to help defending against Russia and stop import products, not ban tourists.

[Elina Valtonen @elinavaltonen]

We can't have Russian citizens enjoying the freedoms of European life while the Kremlin continues its missile attacks against Ukrainian families and cities. Together with Sweden, we call on the Commission and Member States to uphold a stricter visa policy for Russian applicants.

[Pavel @ipagar]

I have a beautiful open internet without any censorship in my childhood. That time has already passed and never be back, even in the west.

[Keir Starmer @Keir_Starmer]

We are banning social media access for under 16s.

These days kids must find their feet in a world where technology intrudes into every area of their life.

I just can’t let that go on anymore. So we’re giving children their childhoods back.

[Pavel @ipagar]

If you have $0 for marketing just go to an ordinary job, ASO isn't real thing.

Do you really think that through 100,000 another guys without money and 10,000 with money your free posts can make your product more noticeable?

[Pavel @ipagar]

If your annual subscription is $79, the economics are broken. You spend $151 to acquire a subscriber who pays $79 before App Store fees, taxes, refunds, and churn.

[Pavel @ipagar]

For example, you start a Health $ Fitness app.

No one ever will see your app without ads.

Assume you want 1000 installs.

In Health & Fitness, the average cost per install is around $3.02.

[Vitaly Davydov @iwitaly]

how to fail at Apple Ads for your subscription app:

– target the US because everyone else does
– optimize for installs, not subscribers
– use the same paywall for every user
– measure ROAS at Day 30
– ignore this report https://t.co/zUqQzwlM50

your call.

[Pavel @ipagar]

So your real cost per paid subscriber is:
$3,020 / 20 = $151

[Pavel @ipagar]

You have to prepare your army to defend and stop buying oil. For now, it is clear a populism. You should not close your borders because many guys can end up in Russia and can be drafted to the army. Maybe it is better for EU to work them in Europe?

Very smart! I'm amazed!

[CDU/CSU in Europa @CDU_CSU_EP]

Fast 500.000 russische Staatsbürger verbrachten im vergangenen Jahr ihren Urlaub in Europa. Währenddessen starben zahlreiche Ukrainer 🇺🇦 durch Russlands brutale Angriffe.
🚨 Es ist höchste Zeit, die Vergabe von Schengen-Touristenvisa an russische Urlauber zu beenden.

[Pavel @ipagar]

What is it? How to understand product by that description?

$76627685 is 3831 years that I can live on it. It is an average 54 human lives.

How does it even possible?

[Pavel @ipagar]

Run A/B tests is what everyone says.

Can you afford running it? Will you have a 1000 new customers to test it? If not, it will be just a noise test.

My first 250 customers was very expensive.

What about the guys who can’t afford ads?

[Pavel @ipagar]

Yesterday bought Mobbin, insightful experience!

[Pavel @ipagar]

The people hit first will not be the decision makers.

It will be ordinary Russians, including anti-war Russians like me, who are already trying to stay away from the regime.

I’ll probably end up stuck somewhere in Brazil or Argentina, while the real money flows remain untouched

[Pavel @ipagar]

The EU bought €17.1 billion worth of Russian fossil fuels in 2025

Stopping that would be a far more effective, though less emotional and less symbolic, way to prevent missiles from striking

Targeting citizens while these financial flows continue is hypocrisy

[Pavel @ipagar]

And what exactly is the practical effect?

If tourists cannot spend money in Europe, they will spend it in Russia, Turkey, Dubai, or Asia.

The money does not disappear. It just moves somewhere else.

[Pavel @ipagar]

6-digit MRR without spending a dollar? In 6 weeks? It's miracle. No more words. He is a rockstar. But you can't repeat it, though you should try.

[Pavel @ipagar]

Never ever do apps like these. No keywords ides, no competitors - no money, no users. Until your VC-backed.