Time for a little re-introduction.
I’m Mercy, a Virtual Assistant for UGC creators. I handle the behind-the-scenes stuff so they can focus on creating. Been doing this for over a year, and I absolutely enjoy making life easier for creators and business owners.
@naturallyshannn Imma hold your hand when I say this; we don’t care about the categorization (paid or organic). The niche is nice to have though.
What I recommend is always putting the strongest talking head videos first.
Aesthetic videos and UGC photos can come later.
Don't have yapping ad examples on your portfolio?
Pick a product or service and yap for 1min about it.
Rinse repeat 3 times.
A/B test your content by posting on TT, IG and Trial reels.
The stats will tell you what to do.
Best regards,
Your Fav Partnerships Manager
UGC creators that are CURRENTLY PREGNANT! 🌟 HUGE opportunity
For a lovely pregnancy care brand!
Can turn into a retainer for the perfect fit(s)! Huge brand
Drop portfolios or social media below or tag someone who might be a good fit ⬇️
There’s one mistake I see brands make so often and it’s quietly killing their creative team.
Strategists have one job that actually moves the needle - making better ads. Yet multiple brands I’ve come across in the last few weeks still have their strats on creator sourcing, creator comms or even admin.
Your strategist is the highest-leverage person on your creative team. Every hour they spend not doing strategy costs you money.
They do not need to be sourcing creators.
They do not need to be communicating with creators.
And they certainly do not need to be dealing with invoices/admin.
None of our strats are even in the group chats with creators - we have a creative co-ordinator in South Africa. She heads up a team of 4 in Asia and ensures that our strats can spend their time on actual strategy.
And as a CMO/founder/creative lead, this is the question you have to ruthlessly ask yourself:
“How can I get my strategists spending as much time on strategy as physically possible?”
If it’s not directly related to them making ads or helping them make better ads, find a way to delegate it.
One thing we did last year once we realised this was run a time audit of all of our strategists and their utilisation rates (i.e. how much of their time they spent making ads).
We found most of our strats were spending way less time on actual strategy than we assumed. Once that was fixed, creative output went up without hiring an extra strategist.
PSA to all my girlies building their personal brand outside UGC
Have a media kit
This has to contain insights like audience demo, % of US based audience, engagement rate, views and reach across content.
That's what you use for Influencer deals.
Best regards
I've selected the person I'll be working with on this project. I'm grateful for everyone who indicated interest. This slot is taken but I'd definitely keep your details on file as requests for video editors come from time to time.
Thank you ❤️
I am desperately in search of skincare brands currently working with male creators across the US and UK. Please if you recently worked with a brand that fits into this. I'd really appreciate you namedropping the brand.
Help a girl out 🙏
#ugccommunity#creativestrategist
Falling in love completely, totally. With all your heart. Not wanting anything from your lover besides their well-being, their presence and their warm embrace. Yearning to see their face, to hear their voice, their scent. Listening to their problems, comforting them, feeding them, reminding them of their appointments, taking walks. Love; pure, simple
There is a Slack community with over 53,000 VPs, CMOs, agency owners and freelancers where companies post remote marketing jobs directly before they ever hit a job board.
Members are manually vetted.
Check the link in the comments to join👇
Looking for US dog owners for a UGC project 🐶
Dogs must be currently experiencing real, visible issues such as:
• Skin irritation
• Excessive licking
• Scratching or discomfort
If this sounds like you, reply with details + examples of your dog’s behaviour 📩
#ugc#petugc
Just thought to share this. If a product feels boring, find a story in it, your story. It will help you sound more authentic and therefore people will connect to you and then the product.