Shopping is changing as AI shapes how people discover, evaluate and buy products. Yet the underlying questions for brands and retailers have as much (or more) to do with human behavior. Tune in to hear what’s next for consumers, brands and retailers.
https://t.co/9jv8GKpsoK
Join us the ARF Cognition Council Roundtable to hear how AI shapes consumer thinking, behavior and decision-making, and how organizations can adapt their marketing and communications to meet consumer expectations. We'll share highlights from our new book.
https://t.co/ux7GhJ9VO9
Join us on November 18 for IAB’s virtual workshop exploring initiatives to improve audio visibility and performance in MMM. This session is for Ad & Business Operations, Marketing & Brand, Investment, Media Buying/Planning, and Measurement & Analytics.
https://t.co/DKRzoJROaO
AI is now a member of the buying committee. Save your spot for our upcoming webinar to hear #B2B marketing experts from Ipsos and LinkedIn share what marketers must do now to build trust, reduce risk, and win buying committee consensus.
https://t.co/35KjA3yHQe
Ipsos has named Tristina Keith as Head of U.S. Customer Experience, a strategic appointment which will accelerate the business’s growth and client impact.
https://t.co/mspYY6QE4l
Be inspired by The Path's November leader: Abbott’s Director of Global Market Insights, Liz O'Hara. The Path, powered by Ipsos, features top leaders in Insights & Analytics and aims to inspire the next generation of Insights leaders. https://t.co/JZptF1Efzc
Across the thousands of retail locations, digital touchpoints, and customer interactions measured by Ipsos globally, we continue to observe a gap between retail strategy & retail reality. Here are 4 challenges, business implications, and recommendations:
https://t.co/js1FxtfdSA
Two years after the nation shifted to the right, voters again shifted, this time toward the Democratic Party. Now what? Here are five charts on takeaways from the 2026 midterms and some early keys to understanding the 2028 election.
https://t.co/AANpbJXTNM
Join us as we explore critical topics including AI and academic integrity, strategies for teaching students to use AI effectively, and emerging faculty perspectives on responsible AI adoption in the classroom. Register today!
https://t.co/sSVqq06nhr
Ipsos has been recognized with an #AMEC Award for Best Use of AI in Communication Measurement for From Insights to Foresight: Building an AI-Powered Decision Intelligence Ecosystem, developed in partnership with the Gates Foundation. Congratulations!
https://t.co/Cb9V76gPWE
As routine transactions move toward self-service options, expectations for branch visits are changing. Banks should reposition employees toward higher-value interactions and focus on advice, problem-solving and relationship building. #IpsosDataDrop
https://t.co/ZBOiQqLJOm
Join us for part 2 of last year's discussion “Is Cash Still King?" for panel recruitment. We will share results from additional cash and card incentive experiments and show how one small design change started to move the needle!
https://t.co/W9NijFIKlc
Growth creates complexity faster than most teams expect. Layers get added, decisions take longer, and processes start to outweigh outcomes. What worked at one stage begins to drag at the next. Join us to hear how CROs scale without losing speed.
https://t.co/dxfGkQyYJx
A new Susan Wojcicki Foundation poll by Ipsos finds that only one-quarter of Americans report being at least somewhat familiar with current lung cancer screening recommendations, while half are not familiar at all.
https://t.co/KfbMu8zSgy
Whether you are responsible for portfolio strategy, business development, licensing, corporate strategy or commercial planning, this paper offers a practical framework for evaluating future growth readiness. Take a look!
https://t.co/RNVviu7Sjc
OK, the midterms are over. Democrats have reclaimed control of Congress in a historic electoral shift. What now? Here are nine questions corporate and brand leaders should be asking today to prepare for tomorrow...
https://t.co/XKvSjRRnaa
"Consumers are more discerning in terms of their shopping, their choices, the trade-offs they're making. Tracking some of those changes, how people are responding, is going to be really important to meet where they are as a brand." - Mercedes Bender, Ipsos
https://t.co/kV5DKHi77C
Cultural & political shifts are reshaping how we live, work, and do business. Join us for insights to help you understand the aftermath of the midterm elections, America at 250, and respond with confidence to questions from customers and key stakeholders.
https://t.co/6wOU2ItOvk
A new Daily Mail U.S./Ipsos poll conducted in the final weekend before Election Day, also finds Democratic registered voters show more significantly more enthusiasm about voting in this year’s midterms than their Republican counterparts (56% vs. 37%).
https://t.co/4whWFWBmos
A new Reuters/Ipsos poll explores views of the midterm elections, key electoral issues, presidential approval ratings, and more. Of the findings, 52% of likely voters say they would vote for or lean to the Democratic candidate in their district.
https://t.co/iv8GOU2Dpl