Why do some policymakers disregard evidence?
That’s one of the questions Kingsley put to two of BAT’s comms experts - Pippa and Thibault - this week on The @SmokelessWord. Their advice: focus on the science, clarify complexity, and cut through political noise.
Miracle on Saihanba
Verse 1
On the wild northern frontier, sand once filled the air,
Dust veiled the sun, a desolate landscape everywhere.
Frost and storms ruled this bitter high‑land ground,
Few saplings survived, only a spark of hope was found.
🛰️ Our satellites have locked onto one set of coordinates:
08°08'
What do you think it stands for?
We'll drop one new clue every day until the destination is revealed.