Iris

🇸🇪 Iris / Adam

Adviser for @LightsideSWE
Former president of @Rdawnesports

Theorycrafter

[Iris @irisqtt_]

@Crxith @DMGesportGG Goated, you wont regret having this fella around- q chance to prove it is all he needs 🤝😎

[Craith @Crxith]

LFT Analyst

After our playoffs run with @DMGesportGG ended 2 weeks ago, I'm looking to grow & help teams for upcoming EMEA Masters, as well as finding ambitious ERL 1 projects for 2027.

Work samples per DM.
Likes & RTs appreciated!
Contact here or Discord: craith

[29cfs @29cfs]

Naisu gamu

[BoxBox @BoxBox]

It is finally time!! 🥳

In a few hours I'll be tweeting out the official BoxBoxBootcamp Set 17 streamer signups with a TWIST!!

For the first time ever we'll be doing an EU West BOOTCAMP!!

For Set 17 (and hopefully beyond!) I will be hosting an NA and EU BoxBoxBootcamp each with their own $20k+ prize pool and leaderboard for both streamers and community. If you know any cool EU TFT streamers make sure to let them know to sign up!

[Voland_lol @voland_lol]

Still exploring opportunities in ERL1

Also open to Assistant Manager, General Manager or advisory roles 💼

[Iris @irisqtt_]

@Archarom That could actually be the salvation of this currently godforsaken league. I'd volunteer as tribute for the cause, bringing 15years experience in esports including tournament arranging to the table 🫡

[Lundqvist Lightside @LightsideSWE]

Lundqvist Lightside is recruiting!

We’re looking for a Social Media Manager to help manage and grow our presence across our platforms.

Interested in esports and content creation? We’d love to hear from you.

📩Contact Discord: @dodomeista
or DM us here on X. 🚀

[Iris @irisqtt_]

@ClapMNG Im down, toss an invite boss!

[Iris @irisqtt_]

@Coachingnhades @LightsideSWE @Ted_Guru @T0uchlol @EthanH_G can vouch for this legend! <3

[Iris @irisqtt_]

@Coachingnhades @Veritryxa EZZZZZZZ

[Iris @irisqtt_]

@JamadaLoL Wild 💀😭
Miss you goat!

[Iris @irisqtt_]

@Archarom Giga wild, must have hit their head real bad idk

[Iris @irisqtt_]

@g_troubleinc Say it isnt so, surely a bad joke? 😭

[Iris @irisqtt_]

@Hiprain This is utterly crazy, what a fumble but am happy for your freedom at least :/

[Peter Girnus 🦅 @gothburz]

I am a senior vice president at a $68.7 billion gaming company.

Activision-Blizzard.

We have a 30-year-old franchise.

Warcraft.

Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.

Our former creative director just told the press he wishes we hadn't called it "Warcraft."

He said the name sounds intimidating.

He helped create the name.

We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.

Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.

She also said "No one thinks the same about Warhammer."

She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.

The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."

We called our GDKP raiders "delusional."

We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.

The community noticed. We described their concerns as "feedback we're monitoring."

We are always monitoring. We have never once changed course because of monitoring.

The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.

They're not wrong.

The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.

TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.

TAM is a number in a slide deck that makes a board feel comfortable.

We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."

We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.

Here is what I know and cannot say in a meeting:

The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.

The name is "Warcraft" and for 30 years nobody was confused about what it meant.

The problem is not that new players find the name intimidating.

The problem is that old players are starting to find us unrecognizable.

And we don't have a focus group for that.

[Marcus | NoTime @NoT1me4You]

"They're like the Swedish imposters" - @ZzleeperJR🇩🇰

[Shitpost_TFT @TheFabraxxx]

💅

[Iris @irisqtt_]

@babydriver999 @G2esports @Basick_lol

[Iris @irisqtt_]

@Basick_lol Hahaha nostalgia, i couldnt even be mad when I first heard the diss track against us 😭😭🔥

[Iris @irisqtt_]

Absolute goat, this guy moves mountains if you tell him to- all while looking like a beast!
Dont waste the oppertunity, contact him asap Pog!

[Basick @Basick_lol]

Social Media Manager LFT thread 🧵
Hi, I'm Basick!

After four educational and exciting years with @LightsideSWE, I've decided to part ways and look for paid opportunities for 2026.

This thread showcases some of the value I can bring to your organization!