I’m Isak, founder of Clipvex.
17 yo, from Sweden.
I started clipping on @contentrewards as a side hustle at 15, posting clips for creators like @brezscales and getting paid per view.
It didn’t take long to realise this was way bigger than a side hustle.
I made $3,000 in my first month just clipping my favorite creators, stuff I was already watching anyway.
Apps and brands were desperate for attention, and thousands of clippers wanted work, but nobody was connecting the two properly.
So I started an agency to do exactly that.
We do mass content distribution for apps and brands.
You give us your content. Our network of 10,000+ clippers distributes short form clips and slideshows across social media.
100M+ organic views generated so far.
I’m building in public from here.
Ask me anything about clipping or getting an app seen.
a few thoughts on organic marketing for apps i had over the last few days:
- views don't equal downloads. we had a fitness app do 3.5M+ views in 2 weeks & downloads didn't move
- a hand holding the phone in a real gym, car or couch beats a clean app screenshot every time
- sound matters more than the slides. posting time barely matters at all
- 7-8 slides beat 10-12. put the CTA in the second half.
- real Pinterest photos beat AI images. TikTok labels AI images & kills the reach
- founders quit Instagram way too early. ~300 views a post for the first 10+ posts is normal
- on our campaigns an Instagram view costs 3x a YouTube view ($1.50 vs $0.50 per 1,000)
- running paid ads before you've found 1 organic format that works is just burning money
The crazy part about this isn't even the 30M views/month.
It's that they've found a winning format that can be replicated across multiple accounts.
Now imagine pushing that exact format across 100+ accounts.
Same winning concept.
Different creators.
Massive distribution.
Most apps are still trying to figure out how to get one account to go viral.
The real opportunity is finding one format that works and scaling it across an entire network.
That's where things get interesting.
Want us to launch a distribution campaign like this for your app?
DM me "GROWTH".
this is genuinely crazy 😭
>this is ecogpt, Blake Anderson’s ai chat app doing ~$100k mrr
found a few of their slideshow accounts today
one winning format pulling 30m+ views a month across multiple accounts, 10m+ likes combined, random facts and the app sitting right in the middle of the post
slideshows made the cheapest way to recreate the exact effect companies burn millions on every day, being everywhere
a $100k mrr app understood the game and they’re spamming it
what a time to be alive 🏃
you are one format away from changing the trajectory of your app
(full breakdown below)
all the most successful apps are doing this rn
they have multiple accounts posting different formats & different content, & they post consistently
20-30 videos a day is 600-900 a month. at that volume one of them is going to hit
but doing that yourself means filming, editing & posting 30 videos a day on top of building the app
the shortcut is clipping
you put a budget on a campaign. we run ours through Whop & Content Rewards
clippers join, set up accounts in your niche & start posting about your app because every verified view pays them
you hand them the viral formats & brief, & each one remakes them in their own version
on our campaigns 100+ clippers end up posting for you every day
& you only pay for views that actually happened. a clip under 3,000 views costs you $0
on our campaigns that’s worked out to $0.40 per 1,000 views
that’s how an AI calorie tracker got 9M views & 5,000+ downloads
DM me “GROWTH” & we'll launch yours
I’m Isak, founder of Clipvex.
17 yo, from Sweden.
I started clipping on @contentrewards as a side hustle at 15, posting clips for creators like @brezscales and getting paid per view.
It didn’t take long to realise this was way bigger than a side hustle.
I made $3,000 in my first month just clipping my favorite creators, stuff I was already watching anyway.
Apps and brands were desperate for attention, and thousands of clippers wanted work, but nobody was connecting the two properly.
So I started an agency to do exactly that.
We do mass content distribution for apps and brands.
You give us your content. Our network of 10,000+ clippers distributes short form clips and slideshows across social media.
100M+ organic views generated so far.
I’m building in public from here.
Ask me anything about clipping or getting an app seen.
Scaling an app in 2026 is really this simple:
find a format already going viral
put your app in it
get it posted 30-50 times a day
pay only for the views
keep whatever gets installs
founders make it hard because they think the app has to be better first. it doesn't have to be.
the formats i copy do 500k+ views on accounts w/ barely any followers.
they think they need a big ad budget.
clippers get $1 per 1,000 views & a clip under 3,000 views costs $0
they think they need followers.
clippers post from their own accounts, so your follower count doesn't matter at all
they think they need to film.
most of my winning clips are 7-8 slide slideshows with Pinterest images
& they think they need one viral video. you don't.
you need 30-50 tries a day so one of them hits
we generated 9M views from 1,100+ clips, driving 5,000+ downloads for 1 app
DM me “GROWTH” & we'll run it for your app
"clipping only works if you're an influencer”
most app founders think that because they’ve never tested it, they’ve only seen big creators get clipped
ive talked to a lot of app founders who won't try clipping cuz they don't have a podcast or a big creator to cut up
when i started clipping, i believed it too
for months i thought the only way to win was finding a bigger creator to cut up
then we took on an AI calorie tracker w/ nothing to clip
so we searched TikTok for formats already doing 500k+ views on accounts w/ barely any followers & had clippers remake them w/ the app in someone's hand.
we got them 9M views from 1,100+ clips & 5,000+ downloads, and daily views went from under 100k to a steady 150-200k
you don't need a podcast or a face. you need a format that already works & enough accounts posting it
DM me GROWTH & we'll find the formats for your app
@LeeWyattCorp we had 20+ clippers posting the same format every day once we found one that was converting. that’s what moved downloads, not the views on their own
i'm convinced almost anyone can scale an app past 6 figs
here's how:
- find 10+ viral formats on TikTok
- remake them w/ your app
- 7-8 slides, real photos, CTA in the 2nd half
- pay clippers per view, not per video
- 3 posts a day per account
- kill formats that get views but no installs
- plant a comment saying "what app is this?"
- push only the format that converts
- no paid ads until organic works
do this for 12 months.
i'd be surprised if you don't scale it past 6 figs
I’m Isak, founder of Clipvex.
17 yo, from Sweden.
I started clipping on @contentrewards as a side hustle at 15, posting clips for creators like @brezscales and getting paid per view.
It didn’t take long to realise this was way bigger than a side hustle.
I made $3,000 in my first month just clipping my favorite creators, stuff I was already watching anyway.
Apps and brands were desperate for attention, and thousands of clippers wanted work, but nobody was connecting the two properly.
So I started an agency to do exactly that.
We do mass content distribution for apps and brands.
You give us your content. Our network of 10,000+ clippers distributes short form clips and slideshows across social media.
100M+ organic views generated so far.
I’m building in public from here.
Ask me anything about clipping or getting an app seen.
This feels borderline illegal for app founders
Open TikTok & turn on the Photos filter
Search the feature & the result, the way people actually type it:
- "how many calories is this"
- "rate my looks"
- "redesign my room with AI"
Find posts w/ 500k+ views on accounts w/ barely any followers. The format did the work there, not the creator
Save 10+ of them
Remake each one w/ your app & never repost their video (IG & YouTube both punish copies now):
- 7-8 slides (they beat 10-12)
- a hand holding the phone w/ your app open beats a clean screenshot
- real Pinterest photos.
TikTok labels AI images & kills the reach
- your app's name & icon on screen
- CTA in the second half
Hand the templates to 15-25 clippers (people paid per view to post on their own accounts).
Each one posts 3 times a day, ~3 hours apart, w/ 40%+ of their audience in the US, UK, Canada or Australia
Pay $1 per 1,000 views, nothing under 3,000 views & cap it at $300 a clip.
A flop costs you $0
30-50 clips a day end up
testing your competitor's own winning format w/ your app in it
Anyone can build features bro.
The downloads go to whoever finds the format first & puts it on 50 accounts
DM me GROWTH & we'll run it for your app
if you’re an app founder and aren’t running clipping read this:
every app founder rn is paying UGC creators $300 a video upfront & running ads before they even know which video works & half those videos die at 2,000 views. that's $150 per 1,000 views lmao
clipping works the other way round:
thousands of creators post short videos about your app on their own TikTok, IG & YouTube accounts & only get paid for verified views
we pay $1 per 1,000 views.
a clip under 3,000 views costs you $0.
a clip that does 2M views still costs you $300
30-50 clips go live every day, so you find the one format that actually gets downloads & put the whole budget behind it
DM me “GROWTH” & i'll show you what we'd run for your app
the app with the best product doesn't always win.
the app that gets the most attention often does.
you can spend months perfecting features, fixing tiny details and polishing your UI.
but your competitor is out there getting millions of people to discover their app.
at some point, building stops being the bottleneck.
getting attention is.
@SSShken fair point, and honestly the right question. clipping audiences find the app through entertainment, not search, so intent starts lower. the fix is the content itself. hooks that show the actual use case bring in people who stick around, not just curious scrollers
hot take: if you're an app founder, relying entirely on paid ads is a huge mistake.
you're paying every time you want more attention.
the moment you stop spending, the traffic stops.
meanwhile, clipping gives you a completely different growth model.
hundreds of creators posting about your app.
hundreds of hooks and formats being tested.
multiple accounts reaching completely different audiences.
and you're not betting your entire budget on 3 ad creatives and hoping one converts.
We've seen this firsthand.
We ran a campaign that generated:
→ 9M organic views
→ 1,100+ videos published
→ 4,100+ downloads
→ ~$1.5 per download
No massive ad budget needed to buy those impressions.
The biggest advantage?
You're building a content distribution engine, not just renting attention.
Paid ads have their place, but I think far too many app founders are sleeping on clipping.
If I were scaling an app today, I'd be testing this channel before throwing another $10K into ads.
100%, attribution is the hardest part of clipping. we track every video and its hook, so we can see which angles pull views. tying downloads to one specific clip is messier. what works for us is matching download spikes to the videos that popped that day, then doubling down on those hooks