Ian Schafer @ischafer - Twitter Profile

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4 months ago

Eight elite athletes. Four Olympic spots. One relentless journey to Milan Cortina. And now, Gold & Silver medals for US skiers Liz Lemley and Jaelin Kauf who just went from moguls to, well, moguls. And just three weeks to bring it all to life. I'm so proud to share the launch of QUALIFIED, a new docu-series presented by our partners at @dunkindonuts, and crafted with incredible partners – @steptstudios, the @usskiteam, @VisitSaltLake, @nbc, @peacock, and of course, our incredible team at @followensemble. Qualified follows the Stifel U.S. Freestyle Ski Team women’s moguls team - the Number 1 ranked team in the world - and the demanding, deeply personal road to Olympic qualification. With only four Americans making the roster, the doc captures the journey of eight extraordinary athletes navigating years of sacrifice, friendship, pressure, and resilience at the highest level of elite sport. From the outset, the project was approached as a character-driven story. Even before cameras rolled, these athletes brought incredible depth through the authentic relationships they’ve built with fans on social media, making them creators in their own right. That authenticity created a natural opportunity for Dunkin’ to show up in a way that felt genuine to the team, the lifestyle, and the audience. Through our partnership, we’re able to extend that connection and bring the story to fans through these incredible athletes (who are also creators themselves), wherever they choose to watch. QUALIFIED reflects what’s possible when brands, athletes, platforms, and creative teams align around a shared vision. Our ambition was to honor the athletes, respect the sport, and demonstrate how branded entertainment can elevate real stories rather than interrupt them. And now you can watch the story of how 6 incredible athletes became the 4 we sent to Milan Cortina, and the 2 who brought home the Gold & Silver for the United States, the incomparable Liz Lemley and Jaelin Kauf. Watch on Peacock (https://t.co/GhJZkztWHr) Watch on YouTube (https://t.co/VjTncqi7if)

ischafer's tweet photo. Eight elite athletes. Four Olympic spots. One relentless journey to Milan Cortina. And now, Gold & Silver medals for US skiers Liz Lemley and Jaelin Kauf who just went from moguls to, well, moguls.

And just three weeks to bring it all to life.

I'm so proud to share the launch of QUALIFIED, a new docu-series presented by our partners at @dunkindonuts, and crafted with incredible partners – @steptstudios, the @usskiteam, @VisitSaltLake, @nbc, @peacock, and of course, our incredible team at @followensemble.

Qualified follows the Stifel U.S. Freestyle Ski Team women’s moguls team - the Number 1 ranked team in the world - and the demanding, deeply personal road to Olympic qualification. With only four Americans making the roster, the doc captures the journey of eight extraordinary athletes navigating years of sacrifice, friendship, pressure, and resilience at the highest level of elite sport.

From the outset, the project was approached as a character-driven story. Even before cameras rolled, these athletes brought incredible depth through the authentic relationships they’ve built with fans on social media, making them creators in their own right. That authenticity created a natural opportunity for Dunkin’ to show up in a way that felt genuine to the team, the lifestyle, and the audience. Through our partnership, we’re able to extend that connection and bring the story to fans through these incredible athletes (who are also creators themselves), wherever they choose to watch.

QUALIFIED reflects what’s possible when brands, athletes, platforms, and creative teams align around a shared vision. Our ambition was to honor the athletes, respect the sport, and demonstrate how branded entertainment can elevate real stories rather than interrupt them.

And now you can watch the story of how 6 incredible athletes became the 4 we sent to Milan Cortina, and the 2 who brought home the Gold & Silver for the United States, the incomparable Liz Lemley and Jaelin Kauf.

Watch on Peacock (https://t.co/GhJZkztWHr)
Watch on YouTube (https://t.co/VjTncqi7if)

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