i see windows

Science-backed Visual Merchandising Consulting & Education
VM Archive & Journal by Peter Hamer, since 2016

[i see windows @iseewindows]

Just posted a photo @ Akris Boutique Milano https://t.co/zTsAzDqV9G

[i see windows @iseewindows]

This Prada Holiday display is tricky, but it’s cases like this that teach us about the dangers of creativity. Review by @peter_hamer #linkinbio @ Prada Milano Montenapoleone Donna https://t.co/olKqk5JYVE

[i see windows @iseewindows]

Ferragamo delivers a textbook-worthy #windowdisplay for the pre-launch of the SS23 collection by @_maximiliandavis_. What did they do differently? Review by Peter Hamer, link in bio. @ Salvatore Ferragamo https://t.co/OMpqNqLCQ2

[i see windows @iseewindows]

Jil Sander goes sculptural for their FW22 #windowdisplay. But is the association between the concept and the brand immediate? Review by @peter_hamer, link in bio. @ Jilsander Boutique Via Verri 7 https://t.co/fiIkGTp73T

[i see windows @iseewindows]

Just posted a photo @ ETRO https://t.co/e3YxpgQVH5

[i see windows @iseewindows]

This Vivienne Westwood FW22 display challenges my theory on scientific retail as it deals with creativity in a different way. How? Link in bio. #sustainableretail @ Vivienne Westwood https://t.co/SZswR9HV74

[i see windows @iseewindows]

The Ferragamo SS23 #windowdisplay is the first step in leveraging a new CEO and creative director at the brand. Review by @peter_hamer. Link in bio. #visualmerchandising @ Salvatore Ferragamo https://t.co/fZFtUu4OrB

[i see windows @iseewindows]

Who put Kim Kardashian in the window? Stefano, Domenico or herself? Read @peter_hamer’s review for his thoughts on this #ciaokim display. Link in bio.

#windowdisplay #visualmerchandising @ Dolce & Gabbana https://t.co/FgVwEUih94

[i see windows @iseewindows]

While #valentinopinkppcollection’s setup is a visual experience, I wonder if the in-store team was considered when developing the concept.

Read the review by @peter_hamer, link in bio.

#windowsdisplay @ Valentino https://t.co/y0JMgPirvm

[i see windows @iseewindows]

For their FW22 display, Michael Kors Collection leverages its fashion show. How does this strategy distinguish itself from Lifestyle?

Read the review by Peter Hamer, link in bio.

#windowdisplay #visualmerchandising https://t.co/OSlnLO2iFR

[i see windows @iseewindows]

Just posted a photo @ Marina Fossati https://t.co/xCCZPN2tZq

[i see windows @iseewindows]

Fabiana Filippi’s capsule collection “TERRA” is accompanied by an eco-claim. But what and who is the brand referring to?

Read the review by @PETweetER, on i see windows.

#windowdisplay #visualmerchandising

https://t.co/Qhb7Qrg1Si

[i see windows @iseewindows]

Just posted a photo @ Dolce & Gabbana https://t.co/2Cmj2nXLHd

[i see windows @iseewindows]

Just posted a photo @ Fabiana Filippi Flagship store https://t.co/y5r3BPoWBd

[i see windows @iseewindows]

Just posted a photo @ Stella McCartney https://t.co/5wpk0eFFM6

[i see windows @iseewindows]

Just posted a photo @ Akris Boutique Milano https://t.co/ClxRuzDdcC

[i see windows @iseewindows]

mlouye, via Gesù 9, Milan.

Details from #mlouye’s new Milan store: a white canvas for the product to pop.

#retaildesign #visualmerchandising @ Mlouye https://t.co/3Sq4SgJovw

[i see windows @iseewindows]

Ginori 1735, 69 Rue de Faubourg Saint-Honoré, Paris.

The monochromatic blue scheme of Ginori’s Paris boutique, leverages its new brand color.

#retaildesign #visualmerchandising @ Ginori 1735 - Paris https://t.co/4Q08LApekL

[i see windows @iseewindows]

Louis Vuitton, Via Monte Napoleone 2, Milan.

“Under the Sea” courtyard installation. A nice addition to the window display.

#installation #visualmerchandising @ Louis Vuitton https://t.co/VECVfn8zKW

[i see windows @iseewindows]

Just posted a photo @ Corso Vittorio Emanuele II (Milano) https://t.co/X6bLSRqc8U