Ishan Bhaumik

Fractional Global Head of Partnerships @Growth By Science. xMicrosoft, NielsenIQ, GfK, MRI-Simmons, SambaTV, co-founder @ Velocity / MIT MBA, UC Berkeley BA

[Ishan Bhaumik @ishan01]

Our combined company will have almost 200 years of experience.
#NIQandGfK https://t.co/viGgdB8zzs

[Ishan Bhaumik @ishan01]

We are thrilled to announce that the combination of GfK - An NIQ Company & NielsenIQ is now complete, creating the world’s leading consumer intelligence company.

"Together, we are powered by more—more global reach, more omnichannel coverage, more granula…https://t.co/ccUYX7lIaL

[Ishan Bhaumik @ishan01]

A complete refresh of the MRI-Simmons platform. Did you know that you can use MRI-Simmons audiences to directly activate media (including linear and advanced TV plans)?

#mediaplanning
#advancedtv
#gfk
#NIQandGfK https://t.co/e3PwjW7EJg

[Ishan Bhaumik @ishan01]

Grateful to hear my colleague Joshua Pisano was able to attend some of the #TikTokForBusiness sessions and even connect with Robin Shore in Cannes.
@soknayan, lets connect soon to share thoughts on measurement in MENA...

#tiktokads https://t.co/eesHUWDIDC

[Ishan Bhaumik @ishan01]

GfK / NielsenIQ Merger is now cleared for takeoff. The combined entity will be one of the largest consumer intelligence/ market research firms in the world. The transaction is expected to close in the coming days.
#NIQandGfK
#gfk
#niq
#letsgo https://t.co/EdlSLlNGTb

[Ishan Bhaumik @ishan01]

More of our global #Admeasurement work in Italy with Amazon, Meta, ShopFully and Google…
#gfk https://t.co/Fg0LrkNjQq

[Ishan Bhaumik @ishan01]

When is a trend a “trad”?
And if your innovation cycle is equipped for it, would it even matter?
TikTok’s “billion-person focus group”
#tiktokforbusiness https://t.co/PgZ7CTT81y

[Ishan Bhaumik @ishan01]

Prime Day is officially 11-12, and will draw its share of global “online crowds”, as well as attention from Amazon’s brick and mortar competitors. Moreover, Amazon Ads’s Return on Ad Spend will be closely followed by #gfk to gauge promotional impact and s…https://t.co/xIf5oQanjP

[Ishan Bhaumik @ishan01]

The media industry is adopting all manners of ad models to keep up with a public that’s frankly spoiled by a wealth of premium content (the Netflix model and all subsequent followers). Great read.

This disruption is why multi-channel & multi-platform ad…https://t.co/YI3mmQZRQn

[Ishan Bhaumik @ishan01]

Great article by former #tubemogul colleague & friend @sapinto.
We have to think different about our input data data sets in a #cookielessfuture.
- "Truth Set" data will be worth the work to find.
- Not all deterministic data is good.
- Not all proba…https://t.co/0z1EyqZ37F

[Ishan Bhaumik @ishan01]

So, AI’s dystopia is more realistically Hunger Games than Terminator 2?
“The threat from AI is not human extinction but the potential for widening inequalities”

In #marketresearch, i know we (humans) constantly work to counteract #bias of all types. W…https://t.co/ArNpIzN82r

[Ishan Bhaumik @ishan01]

Looks like a Great Session @timothyjbarnes!
#advancedtv
#nbcuniversal
#amazonads
Cc Joshua Pisano https://t.co/drBnFZQLfU

[Ishan Bhaumik @ishan01]

Great usage of the medium, for usage of the medium. #gfk is happy to be an official partner for #TikTok ad measurement.
Ana Mazumdar check it out! https://t.co/VquRsf8L5c

[Ishan Bhaumik @ishan01]

Thanks to all my #gfk colleagues for providing great service globally to Meta Facebook for much-needed #thirdpartymeasurement : Brand Lift, Incremental Reach, Offline Sales Lift, and MMM. Case study is below.

#cantgradeyourownhomework
#gfk
#offlinelift…https://t.co/AHXrU5ZhJP

[Ishan Bhaumik @ishan01]

Insights on brand affinity for Heavy Podcast listeners.
#podcast
#mrisimmons
#gfk https://t.co/dZCRX3UelB

[Ishan Bhaumik @ishan01]

MRI-Simmons will be at #CannesLions , LMK if you’re going and I’ll intro you to Joshua Pisano.

#mrisimmons
#gfk
#advancedtv
#admeasurement https://t.co/JhCPLThhI9

[Ishan Bhaumik @ishan01]

Great seeing you on the speaking schedule at Cannes @soknayan and Sofia Hernandez. I’d love to connect you with my colleagues attending; they’ve already signed up for the events below.
#gfk
#admeasurement
#tiktokworks
#canneslions
Joshua Pisano https://t.co/ij4ERrE8ui

[Ishan Bhaumik @ishan01]

- GfK‘s deepest relationships are with Global tech retailers & hardware manufacturers.
- Because of these relationships and our owned panels, we get unparalleled access to sales & media data.
- With this, we provide independent insights reports & ad mea…https://t.co/iStYoXZ0tk

[Ishan Bhaumik @ishan01]

SO, I relocated to Miami.
(And yes it only coincidentally aligned with the now increasingly historic POSSIBLE conference! #twitter)
Don’t know why I was a bit hesitant to disclose, but professionally, it aligns well with a global remit. 
And perhaps we…https://t.co/MaVtnX3Hj7

[Ishan Bhaumik @ishan01]

Today I learned about the #GlassCliff, In the midst of the huge news that NBCU's @lindayacc will be Twitter's next CEO.
"Women and minorities who break through the glass ceiling often find themselves in precarious leadership posit…https://t.co/5x3tX4avrO https://t.co/23l66wIsuT