"If you are not working 7 days per week, you are going to lose".
Corgi Insurance is the most intense workplace culture in startups.
- The company works 7 days per week.
- Founder (@nico_laqua) lives and sleeps in the office.
- He built a cafe in the office because there was no local cafe that was open 24/7.
- 2/3 of the first 30 team members have the Corgi logo as a tattoo.
Today I went behind the scenes with Nico, who has used this culture to scale the company to a $2.6BN valuation in just two years.
My condensed notes below:
1. If You Are Not Working 7 Days Per Week, You Are Going to Lose:
Whatever you can get done in 5 days, you'll get more done in 6 and 7. If you are trying to solve the world’s hardest problems, a standard 5-day workweek will not cut it.
2. Work Trials Repel the Mediocre:
Corgi forces candidates into mock work trials over the weekend. If seeing a full office on a Saturday scares them, they don't belong. True intensity acts as a natural filter to attract killers and repel clock-watchers.
3. Lead from the Front Lines
You can’t demand 7-day weeks while sitting on a yacht. Nico sleeps 3–4 hours a night on a mattress inside the office. If you want your troops to bleed, you have to be in the trenches with them.
4. Culture Only Means One Thing: Winning
Forget superficial jargon like "hackers" or "ex-founders." Strip away the corporate fluff. A great startup culture is aggressively optimized around one single word: Winning.
5. Lifespan vs. Victories
Building something world-historic requires radical sacrifice. When asked if he'd rather build a trillion-dollar company and die at 50, or fail and live to 80, the answer was easy. "I would rather measure my lifespan in victories."
6. Reject the Comfort of "Quiet Quitting."
If you are operating in a hyper-growth environment and your days off happen to be Saturday and Sunday every single week, you are quiet quitting. To win, you must deliberately bypass the off-ramps of personal comfort and low volatility.
Corgi isn't for everyone—and that’s exactly the point.
Artificial intelligences do not undergo experiences, do not possess a body, do not feel joy or pain, do not mature through relationships, and do not know from within what love, work, friendship or responsibility mean. Nor do they have a moral conscience, since they do not judge good and evil, grasp the ultimate meaning of situations, or bear responsibility for consequences. They may imitate or even simulate, but they do not understand what they produce, for they lack the affective, relational, and spiritual perspective through which human beings grow in wisdom. #MagnificaHumanitas
@ghuubear Depends. In my custom skill i have explicitly mention to push me on idea and defined when to stop. Claude beats codex when it is vague like it will go to limits to oppose me. Whereas if you meticulously define context as in implementation plan or design plan, codex mogs cc
cope answer is that AI is just a tool, and a tool is neutral, and the person using it is what matters. The honest answer is that every tool reshapes the human using it. And this one is reshaping the part of us that does the thinking.
https://t.co/wOBV1bB8Fl
@GurpriyaSidhu First it reframed what I said,
and I was grateful, because it said it better.
Then it wrote what I meant,
and I was grateful, because I’d been spared the labor.
Then it built what I imagined,
and I was grateful, because the gap between wanting and having had closed.
@GurpriyaSidhu Then it ran the rest of it — the calendar, the photos, the inbox —
and I was grateful, because my attention was finally free.
Then it shaped what I wanted
before I knew I wanted it,
and I did not notice, because the wanting still felt like mine.
@kushal_mehra At age 17-18 I thought I figured out how the world works and i was the sole judge of morality and ethics. At 26 fully transitioned in trying to see reality for what it is not what i want it to be.
you type "thoughts?" into the void and call it thinking. make the thing question you. blunt + socratic. raw dogging the prompt is for people who want to feel smart, not get smarter