Ishraque Khan

Associate Director | @Nielsen | #VIQ | #Marketing #Intelligence | #Attribution | ex-#IBM | #Arsenal & #Celtics fan | #Tech & #Travel enthusiast *my own views*

[Ishraque Khan @ishraqul_khan]

Consider tools, solutions and metrics that are media-agnostic to achieve their long-term measurement—and business—objectives!

It doesn't have to be reach/frequency vs. ROI - but both in order to leverage full funnel marketing!…https://t.co/477MnGWkV2 https://t.co/FhHYRa5vci

[Ishraque Khan @ishraqul_khan]

"As privacy advances fundamentally change the digital ad measurement landscape, we recommend embracing MMM (Marketing Mix Modeling) as a key part of the marketing analytics toolbox" - Harvard Business Review

Great article and a m…https://t.co/hf608qGo4C https://t.co/Fh7uDBPCEI

[Ishraque Khan @ishraqul_khan]

Media measurement has never been easy. But with economic turbulence looming, marketers must double down to grow both brand and sales sustainably.

Join us for an insightful panel discussion with leading APAC marketers moderated by…https://t.co/ZDPwbJs9vY https://t.co/rtCo2PTzhI

[Ishraque Khan @ishraqul_khan]

Drive ROI with Nielsen Attribution (MTA) as you focus on the right target audience for dramatically increasing sales, optimize spends, and increase brand metrics.

Here are 6 tips to get the best out of your goals:

https://t.co/P6lXqk7tx3

#Nielsen #at…https://t.co/VYxFhNjo9c

[Ishraque Khan @ishraqul_khan]

How do you ensure you can accurately measure ad performance to confirm you are reaching the intended target audience?

In-flight optimization is the key to improving ad delivery!

#Nielsen #MTA #attribution #digital #addressable #measurement #inflight #…https://t.co/KnAMFc74pV

[Ishraque Khan @ishraqul_khan]

53% of advertising budgets are allocated to digital media. 📈
Today Nielsen releases insights on the biggest 20 advertisers and industry spenders during the first half of 2022 across key media in ten markets in Asia Pacific leverag…https://t.co/1t6bJErwUH https://t.co/GUpHEmR1qx

[Ishraque Khan @ishraqul_khan]

There's a big rise in active MTA adoption!

Per MMA Global, when you think of scale & granularity - MTA users are far more satisfied (70%) than non-users (42%) with the ability to measure the effectiveness of a large part of their…https://t.co/tyIabdj8rL https://t.co/hUvuKuBuSo

[Ishraque Khan @ishraqul_khan]

Multi-Touch Attribution (MTA) has been around for years but it's truly going through an evolution now! More than ever, it tells you were to focus at the most granular level and give you the flexibility of in-flight optimizations.…https://t.co/aVe1frhAty https://t.co/OUm5h7GoAt

[Ishraque Khan @ishraqul_khan]

Great news! The Trade Desk and Nielsen is partnering up to power identity resolution for open internet measurement. It's coming to APAC soon and definitely will be a game changer as we scale Nielsen Identity System and move closer…https://t.co/Hx9g3Y0iVz https://t.co/MJaPnTvv3n

[Ishraque Khan @ishraqul_khan]

Great article summarizing the pitfalls of measurement and how to start in the right direction in 2022 by keeping your goals/objectives in mind.

#marketing #advertising #attribution #digital #MTA #tactical #incampaign #optimizat…https://t.co/BdGPTzsGTD https://t.co/mpluHuCq8l

[Ishraque Khan @ishraqul_khan]

APAC countries - great news! After a successful launch in UK, Italy, and France, the enhanced Nielsen Identity System is coming in early 2022 to prepare you for the cookieless future!

#nielsen #identitysystem #cookieless #APAC…https://t.co/dDoJujH42h https://t.co/kORJZhUoAn

[Ishraque Khan @ishraqul_khan]

Marketers across several industries, including technology, travel and tourism, retail and financial services, had to adjust the mix of their marketing spend by as much as 59% in 2020 to adapt to the pandemic!

How can you adapt to…https://t.co/rxbziDL49J https://t.co/49zNk5a1dg

[Ishraque Khan @ishraqul_khan]

Great to partner with the MitoQ Limited team to help measure the effectiveness for their cross-channel digital investments to further drive efficiency and growth!

Reach out to me to learn more on how Nielsen Attribution (MTA) can further assist you to b…https://t.co/T7iX7kfjV8

[Ishraque Khan @ishraqul_khan]

Proactive and not reactive when it comes to turning on your 1st party data will be the foundation for marketers moving forward in the cookieless world.

Great article that summarizes the key next steps!

#firstpartydata #marketin…https://t.co/Pow0a36V2N https://t.co/EsvinwnVaJ

[Ishraque Khan @ishraqul_khan]

1st party data will be critical moving forward in the cookieless journey!

Has your brand already started work around this?

#Nielsen #digitalmarketing #marketing #data #analytics #martech #digitaltransformation #firstpartydata #cookielessfuture https://t.co/s9w7ozwSXn

[Ishraque Khan @ishraqul_khan]

Proud moment! Nielsen Outcomes has been selected as the 2021 MarTech Breakthrough Award for Best Overall Marketing Analytics Solution!

One size doesn't fit all - with Nielsen Outcomes, you can now tap into an end-to-end offering that integrates fit-for-…https://t.co/3Y464d0WYO

[Ishraque Khan @ishraqul_khan]

Preparing for the cookieless world with our extensive experience in machine learning, panels, and walled garden partnerships.

Read more on how we are developing Nielsen ID system and graphs to provide accurate results. https://t.co/gQNd97Ocwr

[Ishraque Khan @ishraqul_khan]

Amazing news!! Nielsen Attribution (MTA) has been selected by 2021 Adweek Readers' Choice as the best media planning/attribution solution! 

Let's chat on how we can help you further measure and optimize your addressable channels,…https://t.co/Tm0lBGUlK1 https://t.co/8IWL7NxNBO

[Ishraque Khan @ishraqul_khan]

A game changer in the space of TV measurement!

Get automated granular insights (daypart, creative, program etc.) on your TV investment's impact on digital KPIs at a weekly, biweekly or monthly cadence.

Check out the video below and let's discuss how w…https://t.co/GCDoMwbT35

[Ishraque Khan @ishraqul_khan]

Learn more about Nielsen's Identity System and how we are creating better measurement solutions for the future!

#Nielsen #identity #audience #measurement #identitygraph #devices #targeting #digital #data https://t.co/70Mwxz4CsK