Joe Reeve - 🇬🇧/acc

LFG 🚀 | Building a City
Formerly @ElevenLabs, @Amplitude

All views my own.

Come to my next party:

[Joe Reeve - 🇬🇧/acc @isnit0]

Britain can build. Britain must build.

We're building a new city.

Sign the pledge to build the city of your dreams.

[Shiv Malik @shivmalik]

Announcing plans for the first British city in 50 years in front of 1500 people at the O2 in Greenwich. Amazing. Sign the pledge.

[Joe Reeve - 🇬🇧/acc @isnit0]

@thomas_ankcorn FokSlorp that thang

[Joe Reeve - 🇬🇧/acc @isnit0]

I’ve shared this AI take in person to many people, but haven’t written it down. I like my takes to be falsifiable, so you can all point out if I am wrong in the future.

On AI, I think:
The moment the big labs’ valuations grow more slowly (or even decline), they won’t be able to justify more massive, expensive, training runs… and then:

The model capabilities will plateau (as very capable models). Open source (distilled) models will catch up quickly.

The massive amounts of compute currently being used for training will flood the market and inference costs will go down, speed will go up. (cheaper inference for us!)

With cheaper GPUs, we’ll see more artisanal model companies fine-tuning on specific (creative?) capabilities.

The big labs, being extremely leveraged, will struggle to compete with late-movers who have fewer debts, cheaper compute, and more focus.

The “mega-corp” AI conglomerate of pharma, robots, etc. won’t materialise, because if Anthropic will hire you to run it, you might as well start your own and not be locked to one model family and keep all the upside.

Not sure what timeframe this happens over, but it’s my current guess at what will happen.

I think this would be a broadly pro-human outcome that leaves us all with interesting and fun jobs in the long run.

[Joe Reeve - 🇬🇧/acc @isnit0]

I promise this isn’t a @thomas_ankcorn sub-tweet

[Joe Reeve - 🇬🇧/acc @isnit0]

The thing that made launch videos valuable was that they were expensive to make, and so signalled high levels of thought and importance.

Videos no longer signal that, because for the last year or so they’ve been very easy to make.

What signals do you use to assess the importance of something nowadays?

The extension of this: I’m not worried about AI slop content because everyone gets used to it quickly and then starts to ignore it and then it doesn’t work and then people stop making it.

[Mathias Chapelon @mathiaschpl]

Fable 5.2 did this in 10 minutes 😳

this is insanee

[Joe Reeve - 🇬🇧/acc @isnit0]

@outonlined But I think my point is that "taste" will change constantly to be whatever is hard.

[Joe Reeve - 🇬🇧/acc @isnit0]

Software Factory?

I prefer Software Workshop.

Yes, all the tedious and repetitive bits are automated (à la drills, mills, etc), but there’s still plenty of space for artistry, problem solving, and skill.

[Matt Pocock @mattpocockuk]

Just wanted to defend the term "Software Factory" for a second.

First, the caveats:

It's bullshit. It sounds fancier than it really is.

It's a bandwagon. People are using it to get you and their VC's hyped.

But it's also referring to a real change.

Earlier this year, most SOTA teams were using agents to work on the product. Shipping features, fixing bugs.

But now, they're building automations to help agents work on the product for them. They've moved up a layer.

What do we call the thing they're building? Loops? Workflows? Some other generic label?

"Software Factory" is as good a term as any other.

- "We're not working on the product, we're working on the factory that builds the product."
- "We're not product engineers, we're factory engineers."

I like it. I'll continue using it.

[Joe Reeve - 🇬🇧/acc @isnit0]

@Beccalytics Tut tut tut. Very Misanthropic to be using a laptop at the dinner table.

[Joe Reeve - 🇬🇧/acc @isnit0]

https://t.co/CGBGC2Obvo

[Joe Reeve - 🇬🇧/acc @isnit0]

https://t.co/CGBGC2Obvo

[Joe Reeve - 🇬🇧/acc @isnit0]

Replies to my tech tweets: “nice cool thing you built, here’s my cool thing!”

Replies to my politics tweets: “fuck you, you are worse than pig shit”

[Joe Reeve - 🇬🇧/acc @isnit0]

@MeirDick This is interesting. Feels like a mix of data governance and analysis workflows?

I wonder if these features would fit better into a broader product rather than a narrow growth only one?

[Joe Reeve - 🇬🇧/acc @isnit0]

Since I migrated all my projects from Vercel to Cloudflare, I've really missed Vercel Analytics.

Cloudflare's web analytics isn't enough to answer even basic product/marketing questions, so I ended up building a mini Product Analytics tool that runs on Cloudflare alongside my projects.

It's agent-first, open-source, supports session replay, experimentation, cohorts, error tracking, all sorts of analyses, and is basically free to run on Cloudflare.

I figure I might as well share it publicly - hopefully it's useful to someone else!

https://t.co/Zfm96rHf0D

[Joe Reeve - 🇬🇧/acc @isnit0]

@parvezvai Make a PR!

[Joe Reeve - 🇬🇧/acc @isnit0]

@clifcunn There is an iceberg mode! Not cost effective at small scale, but definitely worth using at higher volume.

[Joe Reeve - 🇬🇧/acc @isnit0]

@thomas_ankcorn You just don't see code like this anymore man...

[Joe Reeve - 🇬🇧/acc @isnit0]

Fun story: I built the first (unreleased) version of Amplitude’s session replay functionality as part of a hackathon project.

A couple years later (2023ish) I was asked to help design the version that ended up in production.

I pushed for it to be built on Cloudflare, and even made a prototype to demonstrate the insane cost effectiveness. Alas I lost and it ended up being built with the standard COGS profile that all the other providers have today.

[Joe Reeve - 🇬🇧/acc @isnit0]

Since I migrated all my projects from Vercel to Cloudflare, I've really missed Vercel Analytics.

Cloudflare's web analytics isn't enough to answer even basic product/marketing questions, so I ended up building a mini Product Analytics tool that runs on Cloudflare alongside my projects.

It's agent-first, open-source, supports session replay, experimentation, cohorts, error tracking, all sorts of analyses, and is basically free to run on Cloudflare.

I figure I might as well share it publicly - hopefully it's useful to someone else!

https://t.co/Zfm96rHf0D

[Joe Reeve - 🇬🇧/acc @isnit0]

@ade_oshineye Thank you!

[Joe Reeve - 🇬🇧/acc @isnit0]

@robertdoneill Let me know how it goes!

[Joe Reeve - 🇬🇧/acc @isnit0]

@rakeshpatelco Great point! Make a PR? ;)

[Joe Reeve - 🇬🇧/acc @isnit0]

@calltheball_ It's an OSS library that does everything