Ashley | Measurable Marketing Ecosystems

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[Ashley | Measurable Marketing Ecosystems @iterateology]

@elsathora @elsathora - If you're taking R66 all the way through Oklahoma. You have to stop @POPS_66 and the round barn. Bison burger is my recommendation! Let me know if you'd like any other R66 Oklahoma-stretch recommendations.

[Lamar of Oklahoma City @LamarOKC]

Welcome to OKC @FreddyLA7 !
👋

[Ashley | Measurable Marketing Ecosystems @iterateology]

@elsathora @SonOfThor1776 @American_Girl's Kirsten doll (Swedish Immigrant) was my favorite book series after Molly (WWII Girl). I especially loved the one with St. Lucia's day in it, probably my first exposures to Swedish culture as a kid living in rural Oklahoma now that I think on it.

[Ashley | Measurable Marketing Ecosystems @iterateology]

@elsathora Guess you'll just have to come back. We also have some wild herds in Oklahoma if you ever make it!

[Ashley | Measurable Marketing Ecosystems @iterateology]

@elsathora @elsathora - You should go to Yellowstone National Park, they have a HUGE Bison herd.

[Ashley | Measurable Marketing Ecosystems @iterateology]

@JillCastilla @FreddyLA7 @OKCNM @ncwhm @Braums_IceCream @CitizensEdmond @heardonhurd @FreddyLA7 - definitely make time for @heardonhurd!

[Ashley | Measurable Marketing Ecosystems @iterateology]

@FreddyLA7 If you're headed to OKC for the concert, I highly recommend going to one of our food halls like @parlorokc. If you haven't had a food hall experience in the US yet. Bonus points - they're all locally owned not chains @FreddyLA7 @okcthunder should also give a tour!

[Ihtesham Ali @ihteshamali]

A Norwegian neuroscientist spent 20 years proving that the act of writing by hand changes the human brain in ways typing physically cannot, and almost nobody outside her field has read the paper.

Her name is Audrey van der Meer.

She runs a brain research lab in Trondheim, and the paper that closed the argument was published in 2024 in a journal called Frontiers in Psychology. The finding is brutal enough that it should have changed every classroom on Earth.

The experiment was simple. She recruited 36 university students and put each one in a cap with 256 sensors pressed against their scalp to record brain activity. Words flashed on a screen one at a time.

Sometimes the students wrote the word by hand on a touchscreen using a digital pen, and sometimes they typed the same word on a keyboard. Every neural response was recorded for the full five seconds the word stayed on screen.

Then her team looked at the part of the data most researchers had ignored for years, which is how different parts of the brain were communicating with each other during the task.

When the students wrote by hand, the brain lit up everywhere at once.

The regions responsible for memory, sensory integration, and the encoding of new information were all firing together in a coordinated pattern that spread across the entire cortex. The whole network was awake and connected.

When the same students typed the same word, that pattern collapsed almost completely.

Most of the brain went quiet, and the connections between regions that had been alive seconds earlier were nowhere to be found on the EEG.

Same word, same brain, same person, and two completely different neurological events.

The reason turned out to be something nobody had really paid attention to before her work. Writing by hand is not one motion but a sequence of thousands of tiny micro-movements coordinated with your eyes in real time, where each letter is a different shape that requires the brain to solve a slightly different spatial problem.

Your fingers, wrist, vision, and the parts of your brain that track position in space are all working together to produce one letter, then the next, then the next.

Typing throws all of that away. Every key on a keyboard requires the exact same finger motion regardless of which letter you are pressing, which means the brain has almost nothing to integrate and almost no problem to solve.

Van der Meer said it plainly in her interviews.

Pressing the same key with the same finger over and over does not stimulate the brain in any meaningful way, and she pointed out something that should scare every parent who handed their kid an iPad.

Children who learn to read and write on tablets often cannot tell letters like b and d apart, because they have never physically felt with their bodies what it takes to actually produce those letters on a page.

A decade before her, two researchers at Princeton ran the same fight using a completely different method and ended up at the same answer. Pam Mueller and Daniel Oppenheimer tested 327 students across three experiments, where half took notes on laptops with the internet disabled and half took notes by hand, before testing everyone on what they actually understood from the lectures they had watched.

The handwriting group won by a wide margin on every question that required real understanding rather than surface recall.

The reason was hiding in the transcripts of what the two groups had actually written down.

The laptop students typed almost word for word, capturing more total content but processing almost none of it as they went, while the handwriting students physically could not write fast enough to transcribe a lecture in real time, which forced them to listen carefully, decide what actually mattered, and put it in their own words on the page.

That single act of choosing what to keep was the learning itself, and the keyboard had quietly skipped the choosing and skipped the learning along with it.

Two studies. Two countries. Same answer.

Handwriting makes the brain work. Typing lets it coast.

Every note you have ever typed instead of written went into your brain through a thinner pipe. Every meeting, every book highlight, every idea you captured on your phone instead of on paper was processed at half depth.

You did not forget those things because your memory is bad. You forgot them because typing never woke the part of the brain that would have made them stick.

The fix is the thing your grandmother already knew.

Pick up a pen. Write the thing down. The slower road is the faster one.

[Ashley | Measurable Marketing Ecosystems @iterateology]

7/ Let’s talk about it.Which of these signs feels most relatable to you? Or—what’s a leak you’ve spotted and fixed recently? Share your insights below. 👇
#MarketingTips

[Ashley | Measurable Marketing Ecosystems @iterateology]

1/ Ever feel like you’re putting in the work for your business, but something’s just... off? You might have a marketing funnel leak, and here’s how you can tell. 👇🏻
#MarketingTips

[Ashley | Measurable Marketing Ecosystems @iterateology]

6/ But here’s the thing: leaks don’t fix themselves. What’s ONE change you think might make the biggest difference in plugging your leaks?
#BusinessStrategy

[Ashley | Measurable Marketing Ecosystems @iterateology]

@TheSimsDirect This is still an issue for many Mac players who haven’t been able to connect to the gallery, receive deliveries, or get their game to connect to the internet when everything else can. Noticed this since shifting away from Origin to the EA app. Please fix it!

[Ashley | Measurable Marketing Ecosystems @iterateology]

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[Ashley | Measurable Marketing Ecosystems @iterateology]

I just joined the Creator Network and I’m looking for other creators to recommend.

Want to team up and help each other grow?

Check out my content here and let me know if I’m a good fit for your audience!

https://t.co/XPOTLf4PzQ via @convertkit

[Glenn Gabe @glenngabe]

Yep, like I said when they first noindexed the content, some sites are trying to make big changes before May 5th arrives. Some that have been warned for a long time about certain things... Expect to see more nuking of sections of content from various publishers over the next few months.

[Weather Track US @weathertrackus]

Interesting return spike on the radar from the recent #earthquake in Oklahoma.