THIS is how you do an Apple Museum.
I got invited to the exclusive opening of the Apple Museum in Utrecht, which felt like the perfect way to celebrate 50 years of the company that has shaped my life for the past 16 years.
But this is not just another collection. Through their unique displays, the museum conveys the core values and philosophies of Steve Jobs: seeing art in technology, approaching concepts in new ways, and paying attention to the smallest details. I couldn’t stop smiling.
If you’re a fan of Apple, this is not only a must-visit, but probably one of the greatest Apple experiences you’ll ever have.
Shot entirely on Apple Vision Pro.
ANNOUNCEMENT
Starting January 6, 2026, I’m launching my first podcast: https://t.co/zizVKbUalf — a weekly, 12-episode series about seeing, shooting, and living photographically with the world’s most popular camera.
No scripts. No ads. No bullshit. Just honest, authentic conversations about the craft of iPhone photography—how we see, what we feel, and why we shoot.
Episodes will alternate between solo reflections and interviews with fellow shooters, artists, and creative thinkers. Each will drop on Mondays, running under 45 minutes. Recorded on Zoom (video and audio) so you can listen on Spotify or watch on YouTube.
Because photography is visual, and we should see what we’re talking about.
Season One: “The Capture Season”
January 6, 2026 — 1 Million iPhone Photos (and Counting)
Fourteen years, one camera, and everything it’s taught me.
January 13, 2026 — Developing a Photographic Approach
What the hell does that even mean—and why it matters.
January 20, 2026 — The Art of Seeing
Anytime. Anywhere. Anything.
January 27, 2026 — 15 Settings That Actually Matter
How to optimize your iPhone for intentional photography and filmmaking.
February 3, 2026 — The Only 12 Camera Features That Count
Forget the rest—master these and watch your photos transform.
February 10, 2026 — Let There Be Light
Understanding illumination as your most powerful tool.
February 17, 2026 — Design Within Reach
Nature and nurture in composing strong photographs.
February 24, 2026 — Color
Emotion, energy, and expression through hue and tone.
March 3, 2026 — The Art of Storytelling in Photography
Turning ordinary moments into visual narratives.
March 10, 2026 — What’s in My Mobile Camera Bag
Gear I actually use and why it matters less than you think.
March 17, 2026 — Presence
The real secret to great photography is showing up fully.
March 24, 2026 — Advanced Guide to Exposure
Balancing light and shadow for creative control.
Because photography is more than pixels and gear.
It’s a practice. A presence. A way of being awake in the world.
https://t.co/zizVKbUalf — By Photographers, For Photographers.
Listen on Spotify.
Watch on YouTube.
Learn more at https://t.co/zizVKbUalf.
What do you think? Suggestions welcome. Thanks in advance.
#ShotoniPhoneCamera #iPhonePhotography #MobilePhotography #PodcastLaunch #ByPhotographersForPhotographers #iPhoneJack
We are deeply saddened by the passing of Bill Atkinson. He was a true visionary whose creativity, heart, and groundbreaking work on the Mac will forever inspire us. Our thoughts are with his loved ones.
Today at 1:45pm, subject to weather, serviceability, and operational requirements, RAF aircraft will take to the skies above London and over Buckingham Palace to celebrate 80 years since Victory in Europe.
#VEDay80
It was nice to try something new at the photography and video show in London this Monday. I have never tried Portrait photography, so having the show locate some models around, it was great to break the ice with my iPhone 15 Pro #shotoniphone