We're so incredibly proud of this trailer & countless hours went into making it a reality.
Check out the team behind it! ๐
Written & Voiced: Alex Richardson @MACHINEgg
Intro: Edited by Grzegorz Gronek @therealpaniq
Warmup & PARIVISION: Edited by Stanislav Chikov @devues
FURIA & The Pack: Edited by Maksim Kim @MryEdits
Falcons: Edited by Anton Kovtoniuk @fatal_paradise
NAVI, Spirit & Vitality: Edited by Daniel Hagelin @danielhagelin
3D: Altpic Studio @altpic_studio
Additional 3D: Yannick Rimkus, Gus Andrews & Aria Yasaei @augustusvisuals | @aria_tooni
Audio Mix: Aria Yasaei @aria_tooni
Grade: Roman Ivasyk
Directed: Frank Garnett Welsh @FGWho
The day I arrived to Atlanta, my grandma of 101 years passed away. She lived a beautiful life and had the kindest heart you could ever imagine. This trophy is for her ๐ Thank you everyone for the support.
Esports has a purist problem, and I say that as someone who used to be one. For years I, as many of us, believe the way to make esports credible was to look at traditional sports; bigger stages, more polished broadcast, stricter structures and rules all felt like the obvious path to give us the legitimacy we thought was needed.
In the late 2000s and early 2010s we chased television, with the belief that if esports made it onto that stage, the mainstream would respect us. Then Twitch arrived and it proved the opposite; esports did not need TV. Instead, we built our own version of it, powered by the community and with a culture that felt way more authentic.
The irony is that TV eventually came to esports anyways and when I worked on those shows for NBC, ESPN and Turner while at FACEIT, it was clear that traditional broadcasters wanted access to an audience they could no longer reach, so they were adapting to esports and gaming, not leading it.
My shift in perspective when it became clear to me that the large-scale sports style events we produced were not a viable revenue stream on their own. For FACEIT, their primary prupose was to reinforce FACEIT's position in the market and drive players towards the platform. And the platform was where the real value, retention and growth existed.
This is where the purism for me fell apart. It held together the idea that esports should be built around large stages and spectacle, even though it's been proven time and again that the industry's best and strongest innovation has come from solving digital problems through platforms such as FACEIT and Twitch.
I don't believe esports will move forward by imitating sports or using the templates that even sports is now moving away from. It will move forward by building products that reflect how players actually compete, watch and engage. What I do believe is that the future of esports belongs to the people who understand digital culture, not those trying to recreate a model that never fit with this beautiful industry.
The most challenging video that I've ever had to record
It's addresed to every single member of the @CounterStrike community:
- Fans
- Players
- Teams
- Collegues
- Tournament organisers
and others
This is a TLDR clip and the full version is on youtube
(link attached โคต๏ธ)
Obrigado Brazil ๐ง๐ท๐ซถ
Much love to our amazing production crew and our fantastic talents for their hard work this event!
Super happy to be leading the production for such an historic moment in CS history with Vitality becoming the first team to win two grand slams ๐ค