Kieran Drew

On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist • 280k readers, made $1.5m online • About to publish my 1st book. Free chapter👇

[Kieran Drew @ItsKieranDrew]

Today's my 32nd birthday.

Always incredibly grateful to be here—writing to you for the past 4 years has been so fun and fulfilling.

I've gathered thousands of ideas to help me build my writing business.

Here are 32 of the best:

[Kieran Drew @ItsKieranDrew]

This is just a friendly reminder that you must climb back down the wrong mountain if you want to climb the right one.

[Kieran Drew @ItsKieranDrew]

A lot people are scared to post online in case people ‘find them’ in real life.

I have 250,000 followers and only 4 people have approached me to ask if I’m Kieran Drew.

I think you’ll be fine

[Kieran Drew @ItsKieranDrew]

I really started to enjoy every aspect of my business when I saw the hard parts as a mirror.

For example, what makes me scared to raise prices? How come I say yes to the wrong clients? How do I respond when something flops?

These days I find myself trying harder things because I know I’ll see myself clearer as a result.

Goes much deeper than just getting paid

[Kieran Drew @ItsKieranDrew]

one great case study can change the trajectory of your business

[Kieran Drew @ItsKieranDrew]

really cool watching Jay just do things. He sent me an early edition, good read.

[Kieran Drew @ItsKieranDrew]

I mean you can call it a gift but if you write for 3 years every morning, you’ll be pretty good.

Skill

[Kieran Drew @ItsKieranDrew]

Seth Godin defines marketing as:

“The generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”.

This is where a lot of brands go wrong.

They think marketing is about selling, but really, it is about serving. You can feel the difference in the approach.

When someone is only focused on creating customers, they are willing to burn their long-term relationship for short-term revenue. They might make good momentum initially. Perhaps they have a big launch, or a good top of funnel that relies on fake scarcity and urgency.

But they do not get repeat customers. They do not build a solid reputation. Which means they are on a never-ending cycle of churning and burning.

…Not my idea of fun.

When you focus on SERVING your customer, the approach is different. You give much more than you ask. You seek permission instead of barging through the door. You invite people to invest, instead of tricking them into buying.

This will NOT make you more money in the short term.

In fact, you will worry that you are doing things wrong. Especially when you see other brands using strategies you disagree with.

But your customer feels the same.

Eventually, they find you, and you are a breath of fresh air. So they give you more of their attention, and eventually, their investment. Then, you can build a fantastic business serving at a deeper level.

[Kieran Drew @ItsKieranDrew]

2 great questions:

“What can I do now that my 10-year future self will thank me for?”

“What am I doing now that I know I won’t do in 10 years?”

If you won’t do it for a decade, don’t do it for a day

[Kieran Drew @ItsKieranDrew]

You can tell when someone has stopped living their life when the only stories they tel are from their past.

[Kieran Drew @ItsKieranDrew]

@heyJordanParker Ooooshhg

[Kieran Drew @ItsKieranDrew]

One reason I love the Internet is it gives everyone an incentive to write. Just a shame most people now want to skip the process with AI. It is not about the words you put out, but the thoughts you decide to sharpen.

[Kieran Drew @ItsKieranDrew]

This is just a friendly reminder that you must climb back down the wrong mountain if you want to climb the right one.

[Kieran Drew @ItsKieranDrew]

A lot people are scared to post online in case people ‘find them’ in real life.

I have 250,000 followers and only 4 people have approached me to ask if I’m Kieran Drew.

I think you’ll be fine

[Muaaz @mws]

Don’t make fun of someone trying to post content online. Even if it barely gets views

Most people are scared to Upload or Stream at all. They just sit around and think about it

So I'll always support those who actually try

[Kieran Drew @ItsKieranDrew]

@jayclouse was great to watch mate. the downsell i loved

[Jay Clouse @jayclouse]

This summer, we had the first 6-figure launch in the history of my business.

$101,666 revenue → $23,300 costs → $78,400 margin.

It was a massive success. And it was also a massive lift.

Here are 6 lessons I’m taking into our next launch 🧵:

[Kieran Drew @ItsKieranDrew]

I really started to enjoy every aspect of my business when I saw the hard parts as a mirror.

For example, what makes me scared to raise prices? How come I say yes to the wrong clients? How do I respond when something flops?

These days I find myself trying harder things because I know I’ll see myself clearer as a result.

Goes much deeper than just getting paid

[Joe Hudson @FU_joehudson]

Business is one of the best self-development practices that I have ever encountered. To make it a great practice, don't just ask, "How do I be successful?" Also ask, "How do I do business in a way that feels great inside?"

[Kieran Drew @ItsKieranDrew]

one great case study can change the trajectory of your business

[Chris Dyson @ChrisLDyson]

I think business is just replicating a case study.

Find someone who got an absurd outcome, unpack what they bought, then find 50 more people with that exact headache.

People spend years trying to be creative when the blueprint is already sitting in their Stripe history.

[Kieran Drew @ItsKieranDrew]

Are you writing online?

I put together a free e-book sharing the 5 content pillars to help you attract a quality audience. It’s a chapter in my upcoming book, Magnetic Writing. You can download it at the link below:

https://t.co/DeklMIcPmr

[Kieran Drew @ItsKieranDrew]

Seth Godin defines marketing as:

“The generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”.

This is where a lot of brands go wrong.

They think marketing is about selling, but really, it is about serving. You can feel the difference in the approach.

When someone is only focused on creating customers, they are willing to burn their long-term relationship for short-term revenue. They might make good momentum initially. Perhaps they have a big launch, or a good top of funnel that relies on fake scarcity and urgency.

But they do not get repeat customers. They do not build a solid reputation. Which means they are on a never-ending cycle of churning and burning.

…Not my idea of fun.

When you focus on SERVING your customer, the approach is different. You give much more than you ask. You seek permission instead of barging through the door. You invite people to invest, instead of tricking them into buying.

This will NOT make you more money in the short term.

In fact, you will worry that you are doing things wrong. Especially when you see other brands using strategies you disagree with.

But your customer feels the same.

Eventually, they find you, and you are a breath of fresh air. So they give you more of their attention, and eventually, their investment. Then, you can build a fantastic business serving at a deeper level.

[Kieran Drew @ItsKieranDrew]

really cool watching Jay just do things. He sent me an early edition, good read.

[Jay Yang @Jayyanginspires]

It's finally here: my new book 'Work With The Best' is AVAILABLE NOW (!!)

I'm 20 years old. Single. I don't drink. I don't smoke. I don't do drugs. I run a $1M/year creator business.

I spent the last 5 years apprenticing under the top online entrepreneurs (Tyler Denk, Noah Kagan, Alex Hormozi, Shelby Sapp).

And that's allowed me to build the life and business of my dreams at an early age.

A hill I'm willing to die on: one of the fastest ways to get the life you want is to help those who are currently living it.

I've learned soooo much working behind the scenes that I'm now applying to my own business.

If you've wondered how to write a cold email, get on powerful people's radar, build an insane network... you'll love this book.

It's my 'cookbook for creating opportunities'.

Enjoy!

https://t.co/OoPXXPZv4I

~~

How am I feeling? Thanks for asking.

Nervous. And surprisingly, calm. (Is that even possible?)

Nervous because I’ve poured my absolute heart and soul into this book and launch.

It’s the culmination of the last half decade of my life. All the lessons I learned working behind the scenes with entrepreneurs I admire, finding ways to stand out and create opportunities.

Calm because I’ve given this everything I have. No matter what happens with the rest of this launch, I can confidently look myself in the mirror and say, “I did my best.”

It’s a weird feeling. This book will likely be my last book for a while. It’s ending my chapter of “apprenticing under entrepreneurs.” I wanted to clarify and codify all the principles, tricks, and tactics to go from “on the outside” to on the inside.

The next season of my life will be very different. I’m building my own empire.

I don’t know exactly what will happen next. But I’m damn glad for all the love and support y’all have shown me.

Let’s keep going. ✊🏼

-Jay

[Kieran Drew @ItsKieranDrew]

I mean you can call it a gift but if you write for 3 years every morning, you’ll be pretty good.

Skill

[Boluwatife @TEEPHTREND]

Being able to articulate your thoughts into writing is a crazy gift.