Phil Smith

Marketing director by day, frontman of @the90sband by night. #marketing #90srock #singer #guitarist

[Phil Smith @itsPhil]

Spin it up, yes.

Understand what you built, or what you may have built wrong, not so much.

The issues for the non-technical user are going to be things like not understanding when they are trying to build on a server-less platform like Cloudflare, when in fact, they are prompting their way into a site that really needs server side processes.

The LLM may or may not point this out to the user, but it will continue trying to build it anyway if the user keeps prompting.

[Phil Smith @itsPhil]

UIs didn't win because they were better. They won because they didn't make you learn the machine's language. Most people don't speak code, so we built a visual one they could guess at.

LLMs erase that gap entirely. You stop translating your intent into the machine's dialect; it speaks yours. That's not a regression to the terminal. The terminal's just the surface. It's the difference between a translator and telepathy.

[Phil Smith @itsPhil]

@photomatt @Cloudflare @WordPress @eastdakota I have built over 100 Wordpress websites for clients over the last 15 years.

I just made 3 sites in a month built on Astro, using Claude Code.

They blow away the best of those 100 sites.

Unless Wordpress adapts, my next 100 sites will look very different.

[Phil Smith @itsPhil]

@cryptopunk7213 What happens if another window pops up while’s it’s working?

[Phil Smith @itsPhil]

@kylegawley Keep it coming. Love the hot takes.

[Phil Smith @itsPhil]

@kylegawley We’re living through one of the greatest smoke and mirrors shows in human history. Most people are full of shit, lying, or legitimately have no idea what they’re talking about.

I’ve shared my thoughts here: https://t.co/a5mVauUHYg

[Phil Smith @itsPhil]

@softr_io The casual platform updates over the past year have been amazing… the fact that whatever this is, is worth a hype post says a lot. Can’t wait!

[Phil Smith @itsPhil]

90% OF THE AI AGENTS ON YOUR FEED ARE A LIE.

They aren't running businesses. They aren't transforming workflows. They are glorified screen recordings of a sandbox held together by hope and a single API key.

We are currently witnessing one of the greatest smoke and mirror shows in human history.

If you are "vibe coding" an app with no database and no hosting, you aren't a founder. You are a tourist in a technical graveyard.

The party is over. It is time to build something real.

In today's edition of Marketing Beyond the Tactics, I am pulling back the curtain:
-- THE VIBE CODING TRAP: Why it is a fatal dead end for your business.
-- THE CONTEXT HACK: Why you need to stop typing and start dictating.
-- THE REAL WINNERS: How to build Super Agents using ClickUp and Softr.

Stop selling the vision. Start building the foundation.

🔗 READ THE FULL STRATEGY HERE:
https://t.co/TJygliBewK

[Phil Smith @itsPhil]

@mattshumer_ Where is Opus 4.6 Extended in this table? Would that not be the comparable model? Seems GPT-5.4, even "thinking," barely edges Opus 4.6 out.

[Phil Smith @itsPhil]

I should add a bit more context to that.

When I say it’s bullshit, I don’t mean the tech isn’t mind blowing or incredibly capable.

What I mean to say is that much of won’t solve problems or be scalable on the way that consumers think it will be, in respect to how it’s all being marketed and sold to them.

[Phil Smith @itsPhil]

@productive_will It’s really amazing what you can do with AI and agents inside of @clickup.

Most of what’s being peddled out there in terms of AI and agents is total bullshit.

ClickUp is implementing it in a way that instantly useful and scalable within your business.

[Phil Smith @itsPhil]

@wendellfp Because he had Joe Flacco.

[Phil Smith @itsPhil]

@NFL_Talk_Sports The truly mind-blowing fact here, is that he did half of that with the Jets... who also went 12 of 17 games without a real head coach.

[Phil Smith @itsPhil]

@KBeckEagles Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfRxOv

[Phil Smith @itsPhil]

@ScrappyStew12 @Eagles Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfS5E3

[Phil Smith @itsPhil]

@audavidb Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfS5E3

[Phil Smith @itsPhil]

@KTSmithFFSN Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfRxOv

[Phil Smith @itsPhil]

@inside_the_dome Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfS5E3

[Phil Smith @itsPhil]

@Alex__Monaco Built a probability tree breaking this down. The math shows keeping timeouts = 33.73% win probability vs using timeout = 16.65%.

All the outcomes mapped here: https://t.co/8jN0xfRxOv