Chad Rubin

founder @theeprofasee | skubana & prosper show (acquired) | d2c since ‘06 | +15% profit on amazon w/ smarter pricing⤵️

[Chad Rubin @itschadrubin]

The Amazon marketplace is a hostile battleground.

Yet, some Amazon brands continue to thrive & make tons of dollars.

How? They know stuff you don’t.

Here are 21 truth bombs about selling on Amazon that'll turn the tides in your favor (against Amazon & your brutal competitors):

[Chad Rubin @itschadrubin]

👔 2020. The aggregators.
"Sell us your brand. We'll run it better." Billions raised. Money gone.

🧑‍💼 2026. The AI-native agencies.
"Let us run your brand. We'll do it better with AI agents." Millions raised.

MBA founders. Same funds. Same bet : the brand needs us, the agency is obsolete, we know better than you do.

My take: It didn't work in 2020. It's not going to work in 2026.

Here's the part the pitch deck doesn't tell you....

A) Amazon doesn't reward credentials. It rewards reps. It doesn't care about your ivy league school. Or your MBA.. The aggregators learned this the hard way. The AI agencies are about to.

B) "AI-native agency" is a contradiction. If your agents actually work, you don't need the agency around them. You plug in your account, the agents run, done. Pitching "we have the best agents AND we'll charge you 10% of revenue to use them" is the new arbitrage.

C) Add agents to a real operator and you get an unstoppable team. Add agents to a real agency and you get an AI-native agency without raising a fund. Add agents to a deck and you get....a deck.

You don't need a new agency to be AI-native. You need agents.

That's why we built Profasee Ultra. To weaponize the people already winning.

Real agents. Real PPC moves. Real listing changes. Real margin lift on live catalogs. No new agency contract. No 10% rev share. No fund to pay back. No ivy league alumni network.

You don't need to fire your team. You don't need to fire your agency.

You need to arm them.

We arm the brands. We arm the agencies.

Plug in your account. Agents go to work inside the hour.

Become AI Native in 1 hour.

Peace and profits to you all. If this hit, leave a like.

[Chad Rubin @itschadrubin]

Our new agentic AI software Profasee Ultra is now live.

In this video I cover:

"what does agentic AI on Amazon actually look like in practice?"

Put it all together. What we've built at Profasee Ultra, what the agents actually do on a live account…

Happy to dig into questions in here.

LFG!

[Chad Rubin @itschadrubin]

@learnwithella Chat

[Chad Rubin @itschadrubin]

A competitor watched our webinar yesterday. Then sent this 👇 He said it. Not me. But he’s right.

Senior PPC Manager: $8K–$12K/mo + benefits + turnover risk

Amazon Agency: $5K–$20K/mo + % of ad spend + 3-month onboarding

Software Stack (4–5 tools): $2K–$10K/mo + the person you hire to actually use it

Total damage: $15K–$42K/month. Every month. Forever.
Profasee Ultra replaces all of it One flat fee. Application only.

You're hiring a team that doesn't sleep, doesn't quit, and doesn't send a Friday invoice.

[Chad Rubin @itschadrubin]

@adamtaylorl Claude

[Chad Rubin @itschadrubin]

My senior PPC manager quit.

His name was Marko.

When he gave notice, I did not post the job.

I built the replacement with AI and gave it his name.

Marko.

If you remember The Matrix, it is the moment where they upload kung fu straight into the brain of Neo.

Because when a senior operator leaves, you do not just lose a person.

You lose memory.

You lose the judgment.
You lose the feel for where wasted spend hides.
You lose the campaigns you do not touch before Q4.

And most brands accept that loss of institutional memory.

I did not want to start from zero every time someone good left.

So we built Marko.

He is the senior PPC manager inside Profasee Ultra.

He runs ads on my 8-figure Amazon brand now, and on every Profasee Ultra customer's account.

AI keeps getting framed as replacement.

I think the bigger use case is preservation.

Can you keep the edge after the human is gone?

Marko (the AI version) stayed with us.

[Chad Rubin @itschadrubin]

@mikefutia Seo

[Chad Rubin @itschadrubin]

LinkedIn and X is becoming a factory for this.

A factory for 5-minute AI slop that takes everyone else 5 hours to review.

I just saw someone post a 265-page AI-generated PDF and ask people to comment for it so the algorithm would amplify the post and help them get more followers.

The output is bad.

But the real problem is that other people pay for it with time.

Someone presses a few buttons and spins up AI clickbait.

Now it is on you to comment for it, open it, read it, check whether any of it is real.

Then figure out whether there is even one useful idea buried under 265 pages of filler the person who posted it probably did not read.

That is cost transfer.

AI PDFs are cheap to produce and expensive to verify.

The cleanup cost gets dumped on everyone else.

And both LinkedIn and X rewards it.

Comment for the PDF.
Comment for the guide.
Comment for the framework.
Comment for the playbook.

Most of the people asking for it will never read it.

Yes, AI can create leverage.

But when it creates review debt, it becomes negative leverage.

If someone saves themselves an hour and hands you something that takes half a day to verify, no value was created.

The work was just moved to someone whose time is more expensive.

[Chad Rubin @itschadrubin]

I spent hundreds of hours on agentic AI over the last month.

And I watched one send emails it never should have sent.

This was not on day 1.

This was...
After rules.
Testing.
A stupid amount of attention.

A lot of founders are about to burn serious time trying to be their own AI engineer while also running a company.

It sounds smart but it's usually a bad trade.

You are prompting it.
Debugging it.
Watching it.
Retesting.

Then cleaning up some mess from an agent named Alfred.

So instead of getting leverage, you get another job.

The cost your time.
You think you are building an edge.

Then your week disappears into broken workflows and cleanup.

I went deep on purpose.

Here's my take:

Most business owners should not be building this stuff themselves.

Founders should run the business.
That is a big part of how we think about Profasee Ultra.

Out-of-the-box AI for Amazon and multi-channel ecommerce businesses.

You and many other operators do not need another science project.

[Chad Rubin @itschadrubin]

The biggest lie about AI is that it will make ambitious people work less. The exact opposite is happening.

The most successful people I know are working more than ever. AI is working so well that they can't put it down.

AI puts more weight behind the people already pushing.

The pace feels insane because it is. The gap is widening. P.S. Late night. Parking lot. Walking with @chrisbrisson . Laptops out. Still building. Obsession does not clock out.

[Chad Rubin @itschadrubin]

🌶️ Take:

Here’s what I actually care about:

token spend per employee.

That is the new productivity metric.

h̶e̶a̶d̶c̶o̶u̶n̶t̶.̶
̶h̶o̶u̶r̶s̶ ̶w̶o̶r̶k̶e̶d̶.̶
̶m̶e̶e̶t̶i̶n̶g̶s̶.̶
̶d̶a̶s̶h̶b̶o̶a̶r̶d̶s̶.̶

Token spend per employee.

Because the question is not:

“How much are we spending on AI?"

That is old world thinking.

The real question is:

“How much more output are we buying per employee?”

That is the shift.

If tokens make someone 10x faster, you do not try to save money on tokens.

You spend until the math breaks.

Because if one operator can burn $20k in tokens and generate $500k in output, the risk-adjusted return is insane.

tokens are not software spend.
tokens are labor leverage.
Huge difference.

Low token spend = low leverage = low output.

So when a company brags that its AI bill is low, that is not a flex.

It usually means the team is barely using the tools.

Meanwhile, your competitor is putting serious compute behind their people and compounding faster every week.

That is why the highest-output companies of this era are the ones that turn compute into execution the fastest.

That is the metric.
Token spend per employee.

P.S. Profasee Ultra is built for this.

A way to put serious compute behind Amazon operators.

[Chad Rubin @itschadrubin]

@mikefutia SEO

[Chad Rubin @itschadrubin]

Imagine going to prison in 2019 and getting out today.

The world you left is gone.

No ChatGPT. No Claude.
No AI agents.
No machines writing, coding, researching, and executing at scale.

Now that is the norm.

And this is only phase one.

The last 5 years were software.
The next 5 years are AI moving into the physical world.

Warehouses / Factories.
Logistics.
Construction.
Healthcare.
Labor.

You can already see it in ecommerce.

Brands on Amazon are starting to shift from people doing the work to agents doing the work with Profasee Ultra.

But you do not need a prison sentence to miss this...

You just need to stay comfortable.

AI has become the operating system for reality.

[Chad Rubin @itschadrubin]

I spoke with an AI consultant today who builds out openclaw for brands.

I demo'd him Profasee Ultra.

You could see the moment the entire conversation changed.

Because what we built replaces what he sells.

He charges about $5,000 a month to build custom AI workflows.

But here’s the problem:

AI does not want to be a consulting project.
AI wants to be a product.

Companies don’t want someone to build agents.
They want to hire an agent.

Log in.
Pick PPC Agent.
Pick Pricing Agent.
Pick Inventory Agent.
Turn it on.
Done.

No project plan.
No roadmap.
No invoices.
No six-week implementation.

Just outcomes.

This is the shift happening right now:

We are moving from
“We build AI for your company”
to
“Your company runs on AI.”

One is services.
One is software.

One charges retainers.
One replaces agencies and headcount.

And when this shift happens, industries don’t slowly decline.

They disappear.

The future is not custom AI.

The future is AI that just works.

Out of the box.

Like hiring an employee.

Just my $0.02 for the day

[Chad Rubin @itschadrubin]

In 2007 an open source ecommerce platform launched that most ignored.

By 2018 Adobe acquired Magento for $1.68 billion.

The early adopters who bet on Magento before anyone cared....

They became the biggest agencies.
The biggest dev shops.
The biggest integrators.
The biggest ecommerce stores.

We're at that same EXACT moment right now.

Open Claw is the Magento of agentic AI.

Open infrastructure for agents that don't talk. They work.

And the builders who move on it now will look like geniuses in 3 years.

Most sellers are watching.

Some are building.

We chose to build.

Profasee Ultra is a platform with AI agents that run your Amazon business autonomously.

PPC. Repricing.
Demand forecasting.
Listing optimization.
Reimbursement recovery.
Supply chain.

All coordinated by an AI COO named Claudia.

Agents that act. Humans that approve.

The sellers who adopt agentic AI early will build businesses that print money.

[Chad Rubin @itschadrubin]

Most people will not build their own software. But that’s not the point either.

AI turns every developer into ten developers. Every single kid with a laptop into a legitimate competitor.

The customer never builds the hammer. But when a thousand new shops can build hammers overnight, the hammer goes from $20 to $2.

Most are focusing on the wrong side of the equation.

[Chad Rubin @itschadrubin]

Jeff Bezos said: "Your margin is my opportunity."

Most Amazon sellers heard that and worried about Amazon.

The real threat? The seller next to you who just replaced half their team with AI agents.

I've been in this space 15 years. Built and exited the largest Amazon seller conference Prosper. Built Skubana, the largest inventory software that got acquired.

And the gap I see right now between sellers who "use tools" and sellers who "run agents" is the biggest shift since FBA launched.

Here's what the top 1% of 7-figure Amazon sellers are doing differently:

𝟭/ 𝗧𝗵𝗲𝘆 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗯𝘂𝘆𝗶𝗻𝗶𝗴 𝘁𝗼𝗼𝗹𝘀. 𝗧𝗵𝗲𝘆 𝗵𝗶𝗿𝗲𝗱 𝗮𝗴𝗲𝗻𝘁𝘀.

Tools show you data. Agents act on it. The difference isn't speed. It's leverage. An agent monitors, decides, and executes while you sleep.

𝟮/ 𝗧𝗵𝗲𝘆 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗮𝗶𝗻 𝘁𝗵𝗲𝗺.

The average 7-figure seller makes 50+ pricing and ad decisions a day. Most are reactive, emotional, and late. The top operators? Their agents handled it before breakfast.

𝟯/ 𝗧𝗵𝗲𝘆 𝘁𝘂𝗿𝗻𝗲𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮 𝘄𝗲𝗮𝗽𝗼𝗻.

Static pricing in 2026 is like running Google Ads with one keyword. Dynamic, AI-driven repricing captures margin most sellers don't even know they're leaving on the table.

𝟰/ 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻 𝗔𝗜 𝗼𝗿𝗴 𝗰𝗵𝗮𝗿𝘁.

Not a dashboard. An actual team of AI agents. One for pricing. One for PPC. One for demand planning. One for strategy. Each with a job. Each working 24/7.

This is the new operating model for Amazon brands.

That's exactly why I built Profasee Ultra.

Not another tool. An AI agent team for your Amazon business:

→ Oracle: dynamic pricing that maximizes margin
→ Marko: PPC execution that kills waste in real time
→ Bruno: demand planning so you never stock out
→ Claudia: strategy and P&L intelligence across your catalog

Each agent works autonomously. You stay in control with guardrails and approvals.

Profasee Ultra is application-only. We're looking for Amazon private label brands doing $500K+ that want to operate like a company with 10x their team.

Apply → https://t.co/S6anAKJCLu

Spots are limited. We onboard in cohorts so every brand gets white-glove setup.

[Chad Rubin @itschadrubin]

@Peter_Quadrel AI

[Chad Rubin @itschadrubin]

Here's the uncomfortable truth.

Your best people are running at 1/10th of their capacity.

Not because they are lazy. Not because they lack talent.

They are buried in: syncs. spreadsheets. slack threads. fragmented software.

And this coordination tax is KILLING your business.

Nobody is talking about it honestly.

The new 7 and 8 figure brand doesn't have a PPC team.
Doesn't have a demand planner.
Doesn't have a supply chain manager reviewing reorder points at 6am.

They have agents. Not chatbots. Not dashboards with AI sprinkled on top.

Actual agents that execute. That coordinate with each other.
That act on your behalf while you sleep.

This is what we built at Profasee Ultra.

6 AI agents and more coming online. Each one replaces a function you're either paying $5,000-$10,000/month to an agency for, or you're doing yourself at 11pm when you should be with your family.

They analyze. They act. You approve.

There is a MOUNTAIN of operational busywork that no human should be doing manually in 2026.

AI agents don't just cut costs. They give you leverage you never had.

Are you gonna uncap your team first, or will your competitor?

[Chad Rubin @itschadrubin]

@CoenHees @InstantHQ Would be great to do dinner in Miami