When @vbahkk showed me the concepts for this in crit I told her it’s time to fold Otherkind and hard pivot into fashion.
(Unfortunately, these are just the tip of what she concepted)
[New work] An identity for @usvc_
We partnered with @AngelList to develop a new brand and web experience for USVC. Drawing from financial blueprints, academic systems, and archival grids, the visual language was designed to feel precise and practiced.
The death of the pixel construction worker*
Design should have never been a function of execution in organizations and we’re finally seeing the cracks of that approach
DESIGN: THE FIRST AI CASUALTY
I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis.
Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant.
Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today.
If you're a designer, I think you have two choices:
1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business.
2. Become a builder: Add PM/Eng responsibilities to become a product builder.
Would suggest you embrace this proactively vs waiting for the other shoe to drop.
I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.
True craft reveals itself in the process through which a vision becomes tangible. We're looking for people who feel that. Designers drawn to the act of creating, not just the creation.
Things have been quiet over here at Otherkind because there's been no shortage of things worth making. Join us and I promise you'll be working on novel and interesting interfaces.