> be Obsession
> a horror movie made for $750,000
> directed by a 26-year-old YouTuber
> shot in 20 days
> open in third place
> nobody expects much
> then jump 39% in week two
> climb AGAIN in week three, first since E.T. in 1982
> highest-grossing film in Focus Features history
> biggest fourth weekend any horror film ever had
> 75% of your audience under 34
> 94%+ on Rotten Tomatoes
> cross $300 million worldwide, 400x your budget
The biggest movie of the summer cost less than a single Marvel reshoot. Let that sink in.