Kyle Jennings

Just some guy.
Email copywriter | Finance + Health + Tourism

[Kyle Jennings @itskylejennings]

@tferriss I'd love new 4-hour-ww type content..
* how you structure your team + why
* thoughts on impact + time allocation + how that's changed
Maybe a focused Q&A type format.

Ones I relisten to are Q&As & the SXSW networking talk - where u really get into the approach behind what u do

[Kyle Jennings @itskylejennings]

These are all completely different on the surface, but they’re getting at the same basic thing: deliberately creating more points of contact between yourself and the world around you.

Being less of a spectator and more of a participant.

[Kyle Jennings @itskylejennings]

Living in cities taught me there are very different ways to inhabit a place.

Some people are customers of the city: they rent an apartment here, work here, spend their money here...

The city isn’t changed by them being there. More like users of a service than participants.

[Kyle Jennings @itskylejennings]

This is what I mean when I say we should deliberately become more embedded in our world.
> Become a regular at a coffee shop.
> Spend enough time in the same nature preserve that you notice it changing.
> Organize something in your community.

[Kyle Jennings @itskylejennings]

4 – In the voice of…: The most important part of any writing piece is to get it read. To make my writing more compelling I use the help of the writers I respect most, unbeknownst to them.

I find it best to use folks who have a large online footprint. More data = better mimicry.

[Kyle Jennings @itskylejennings]

AI is bad at writing copy FOR you. But it can help write it WITH you.

Here are the use cases I’ve found most valuable:

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[Kyle Jennings @itskylejennings]

3 – Questions: I use LLMs to challenge my assumptions:

"What questions would my target audience have after reading this?"

"What objections might come up that I haven't addressed?"

It catches blind spots I miss when I'm too close to the copy.

[Kyle Jennings @itskylejennings]

But it’s easy for us to fall into the trap of treating humans like robots, thinking we just need to push the right buttons to make our customers take action.

I wrote a blog about this a few years back - “What Marketers Get Wrong About Psychology.”

https://t.co/omQ1YfOMbz

[Kyle Jennings @itskylejennings]

Carl Rogers' idea of our "ideal self" and "real self" is a powerful lens for marketers.

The concept is self-explanatory. The "real self" is who a person actually is, while the "ideal self" is who they desire to be.

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[Kyle Jennings @itskylejennings]

Who is your customer at this moment – their “real self”?
Who do they aspire to be – their “ideal self”?
How does your solution help close that gap?

Understanding psychology is a great tool for marketers – to a degree.

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[Kyle Jennings @itskylejennings]

@realBrookNash Adding those vacation days to the calendar far in advance, and planning your work schedule to be conducive to that. The other way around doesn't seem to work for me.

[Michael Pollan @michaelpollan]

Outrageous: Lunchables, reformulated, will now be part of the National School lunch program. Given what we know about ultra-processed food, this is sickening, both literally and figuratively. https://t.co/diD7j0zc1C https://t.co/HFdAXyhJdb

[Kyle Jennings @itskylejennings]

✖️ What does it prevent? The “best practices marketer" -

Attempting to avoid risk, these marketers defer their decisions to best practices.

Not only may this hurt your brand (what works for them won’t necessarily work for you), but it'll also stifle a marketer’s creativity.

[Kyle Jennings @itskylejennings]

🤔 What is it?

Socratic Method is a centuries-old method of inquiry whose theme is to question everything- even the most seemingly obvious.

It’s been kept alive through millennia because of its ability to stimulate critical thinking and guide one toward greater understanding.

[Kyle Jennings @itskylejennings]

Marketers often back up their bold claims with research that focuses on a little demographic (e.g. American college students) with limited participants. It would be naive to assume these conclusions are generalizable for all human behavior.

[Kyle Jennings @itskylejennings]

@sparsh_sehgal Let me know 🙌