Mac Foster | CMO 3.0

I build performance marketing systems & teams that drive revenue & results. Fractional CMO @ | Principal @

[Mac Foster | CMO 3.0 @itsMacFoster]

@jack_9947 Marketing

[Julien Flot @Graphseo]

Arrêtez de payer pour Claude IA.

L'IA de Mc Donald's est gratuite et répond à toutes les questions, même si elles ne sont pas sur le BIG MAC.

:-)
De rien.

[Mac Foster | CMO 3.0 @itsMacFoster]

Try this:
– Pick one campaign
– Ignore CTR
– Track session depth or watch time instead

You’ll see what really drives action.

[Mac Foster | CMO 3.0 @itsMacFoster]

CTR is steady. Engagement is up. Impressions are growing.

But revenue impact? Still unclear.

The old KPIs were built for a linear internet.
That internet is gone.

Here’s how to rethink marketing metrics in 2026 🧵

[Mac Foster | CMO 3.0 @itsMacFoster]

4. Attention is your new currency

Platforms optimize for watch time.
You should too.

✅ Track:
– Completion rate
– Replays
– Saves

[Mac Foster | CMO 3.0 @itsMacFoster]

https://t.co/mjnzZhTIgh

[Mac Foster | CMO 3.0 @itsMacFoster]

Social is the new search.

Nearly half of US consumers now discover brands on social before Google, Amazon, or review sites.

TikTok, Instagram, YouTube have become the front door.

Here’s what that means for marketers 🧵

[Mac Foster | CMO 3.0 @itsMacFoster]

The takeaway:

Social isn’t just your top of funnel. It is the funnel.
Treat it like a product surface, not just a content channel.
👇 Full breakdown in the newsletter

[Mac Foster | CMO 3.0 @itsMacFoster]

A measure of how much you like a podcast is how often you listen to it on 1X speed

[Mac Foster | CMO 3.0 @itsMacFoster]

https://t.co/jgWYdnFHIM

[Mac Foster | CMO 3.0 @itsMacFoster]

"Third-party data is dead". We've been hearing this for years. But...

Safari blocked it.
Firefox blocked it.
Chrome reversed its ban, but only under strict user choice.

Tracking is now fragmented, unreliable, and consent-based.

Here’s what replaces it and how marketers win next 🧵

[Mac Foster | CMO 3.0 @itsMacFoster]

If you don’t own your data, you don’t own your growth.

This is the shift:

❌ Targeting strangers
✅ Serving customers

❌ Coercion
✅ Consent

❌ Hacks
✅ Architecture

👇 Full breakdown in the newsletter