This is how I gave up on MMOs.
Years ago, the new Demon invasion upgrade came out for WOW, with all these new worlds, and astounding demonic monsters. So when I reach 80th level, I travel through the mighty demon gate to the new world, fight my way past the wandering horrors, and find a goblin with a quest.
He wants me to collect 12 hot wings for him. It's the exact same quest I had at level 1. And level 12. And level 50. argh.