Rudy Younes

🇦🇪🇺🇸🇱🇧
CEO/Founder @nasmaticare @trop
Building companies that make high impact in industries
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[Rudy Younes @itsrudsss]

ai been doing the job for me, lovely

[Rudy Younes @itsrudsss]

The Arab consumer in 2026:

Discovers on Instagram.
Validates on TikTok/Chatgpt.
Buys on WhatsApp.
Returns if the experience was bad.
Tells 10 people if it was good.

Your entire funnel lives on a phone screen.

Build accordingly.

[Rudy Younes @itsrudsss]

Lets say you are looking for a wife/husband that has exactly the characteristics you’re looking for.

If you date 100, i am sure one of them will be the right one.

Same thing in business. You are one right move away to change everything. You just gotta keep searching more and testing more until you find it.

Test more things, faster, In shorter timeframe, its very rare to be right from the first time.

[Rudy Younes @itsrudsss]

You don’t get smarter by consuming more information.

You get smarter by making mistakes with real stakes.

When the mistake costs you something, you never make it again.

When you read about it, you forget it in a week.

Stop waiting to be ready.

Start. Make mistakes. Make them fast while they’re still cheap to make.

The people ahead of you aren’t smarter.

They’re just 100 mistakes ahead.

That���s how you get smarter.

[Rudy Younes @itsrudsss]

it is the same stress and time it takes to create a 100k/yr , 1m/yr, 1b/yr business

let that sink in.

so you might as well dream bigger and aim bigger.

[Rudy Younes @itsrudsss]

keep doing more reps until it clicks

[Rudy Younes @itsrudsss]

Media arbitrage: buy attention, flip it for profit.

ROAS 2.5 on a good day. Stop the ads. revenue stops.

A real brand: customers come back without being retargeted. They search for you by name. They pay more because they trust you.

ROAS of 4, 5, 6+. not because the ads got better.

Because the brand does half the selling before the ad even runs.

Nobody buys a media arbitrage operation.

They buy brands.

Build accordingly.

[Rudy Younes @itsrudsss]

Pray.

Take care of your body.

Dress like you respect yourself.

Work harder than everyone around you.

Hit the gym.

Stay disciplined when nobody is watching.

Fix yourself first.

Everything else follows.

And what you’re dreaming of, shall come to you.

[Rudy Younes @itsrudsss]

Dubai doesn’t make you successful.

But it puts you next to people, capital, and markets that make success feel inevitable.

Now for sure there’s many people faking it, but as well there’s many massive successful people.

While Lebanon, makes you get used to the idea of surviving.

The room you’re in sets your ceiling.

Choose your rooms carefully.

[Rudy Younes @itsrudsss]

The fastest way to grow is not better marketing or more products.

Not more markets.

Not a bigger team.

It’s removing yourself as the bottleneck.

Every decision that goes through you is a delay.

Every task only you can do is a ceiling.

You can’t scale something that only runs when you’re in the room.

[Rudy Younes @itsrudsss]

Raising capital is not a flex. It’s a trade.

You’re trading ownership and control for speed.

Bootstrap until it hurts, every mistake costs your own money and that pain makes you sharp.

Raise when you’ve proven the model and need speed to dominate a market.

Don’t raise capital to figure out if your idea works.

Figure it out first. On your own money.

Then raise to pour fuel on a fire that’s already burn

[Rudy Younes @itsrudsss]

The friends who tell you you're doing amazing when you're not are costing you years.

The friends who tell you you could be doing more are worth everything.

Comfortable is the enemy.

Surround yourself with people who have standards higher than yours.

Your average becomes their floor.

Start filtering out your friends and surround yourself with people doing better than you.

[Rudy Younes @itsrudsss]

Making money is an art. The art of creating something that can be sold.

Anyone can make money once. A good product, right timing, lucky market.

The art is making it repeatedly. Predictably. With a system that doesn’t depend on luck.

That’s the difference between someone who had a good month and someone who built a real business.

The first is a transaction. The second is a skill.

And like every skill — it looks effortless from the outside because all the ugly practice happened in private.

[Rudy Younes @itsrudsss]

Most brand owners are chasing retailers.

Cold calling. Cold emailing. Begging for shelf space.

That's the wrong game.

Here's what actually makes retailers come to you:

**1. Demand they can see.**
When consumers are already asking for your product in the market — retailers need you. Not the other way around. Build demand first. Distribution follows.

**2. Scarcity.**
One retailer per country. Exclusivity. The moment a retailer knows their competitor can't carry you — they move fast. Nobody wants to miss the exclusive.

**3. A brand that looks credible.**
Packaging, press, social presence. If a retailer Googles you and finds nothing — you don't exist. If they find a strong brand with real numbers — you're already credible before the first conversation.

**4. Proof from other markets.**
Tell a UAE retailer you're doing strong numbers in Saudi. Suddenly they don't want to be the market that missed out.

Because we built the brand before we needed the retailer.

[Rudy Younes @itsrudsss]

Your network isn’t your net worth.

Your network is your speed.

The right person cuts years off your timeline. Opens a door you’d spend 3 years trying to knock on alone.

Net worth you can build alone.

Speed you can’t.

[Rudy Younes @itsrudsss]

Everyone tells you to work smart.

Nobody tells you that you have to work hard first to know what smart even looks like.

You can’t skip the hard part. The hard part is where you learn what’s worth being smart about.

[Rudy Younes @itsrudsss]

you should wake up everyday and be grateful that you and your loved ones woke up today because it’s a blessing.

Then you will see your daily problems are way easier thank you think

[Rudy Younes @itsrudsss]

How to close a retail deal that actually makes you money:

1. Never take the first offer.
The first offer is a test. They want to see how desperate you are. Always counter. Always.

2. Lead with exclusivity.
One retailer per country. Non-negotiable. This one move changes the entire dynamic of the negotiation. They go from comparing you to competitors to protecting their territory.

3. Know your floor margin before the call.
If you don’t know the minimum margin you’ll accept before you sit down they’ll negotiate you below it. Decide your number before the conversation starts.

4. Let them sell you on why they’re the right partner.
Most brand owners pitch the retailer. Flip it. Make them pitch you. Ask about their distribution, their reach, their existing brands. You’re interviewing them as much as they’re interviewing you.

5. Protect your brand positioning in the contract.
What price they sell at. How they market it. A bad retailer can destroy brand perception in a market in 3 months.

6. Minimum order quantities are your friend.
Don’t let them test with 10 units. Set a minimum that forces commitment. Commitment changes how hard they push the product.

7. Payment terms upfront.
Get paid before you ship or at delivery. Never on consignment.

[Rudy Younes @itsrudsss]

5 figures — you have a product that sells.

6 figures — you are the business. Every decision goes through you. You’re not an entrepreneur. You’re an employee with no boss and no off switch.

7 figures — the business runs without you. Not because you got lucky. Because you spent months building systems, removing yourself, and trusting a team to execute.

The product doesn’t change between each level.

The operator does.

[Rudy Younes @itsrudsss]

A business doing $100k/month can be worth less than one doing $30k/month.

Why?

• Documentation
• Predictable processes
• Low founder dependency
• Strong brand
• Recurring customers

Buyers purchase systems, not stress.