The problem with most entrepreneurs isn't a lack of talent—it’s tolerating average results for too long. You don't fail from big mistakes; you drown slowly in mediocrity. Hate comfort enough to change.
Business tip: Great companies aren't built by pleasing everyone. They're forged by making choices so hard they lose customers while gaining legends. Annoy the mediocre; delight the devoted. Focus.
Business either builds empires or sells costume jewelry: if you're not making your customers feel rich, you're dressing cheap. This is why you stay small.
Three phases of business growth:
Selling what you have → Selling what customers need → Selling them what you believe.
Don't pretend phase one lasts forever.
The entrepreneur's curse: Wanting freedom more than anything until you get it. Then all you want is someone telling you what to do next. You swap one cage for another - at least this one's gilded.
Building the product isn't the struggle: scaling it profitably is. Most confuse effort with results. Shipping fast? Easy. Getting paid? That’s the brutal filter.
The problem with most entrepreneurs isn't a lack of talent—it’s tolerating average results for too long. You don't fail from big mistakes; you drown slowly in mediocrity. Hate comfort enough to change.
Business tip: Great companies aren't built by pleasing everyone. They're forged by making choices so hard they lose customers while gaining legends. Annoy the mediocre; delight the devoted. Focus.
Business either builds empires or sells costume jewelry: if you're not making your customers feel rich, you're dressing cheap. This is why you stay small.
Three phases of business growth:
Selling what you have → Selling what customers need → Selling them what you believe.
Don't pretend phase one lasts forever.
The entrepreneur's curse: Wanting freedom more than anything until you get it. Then all you want is someone telling you what to do next. You swap one cage for another - at least this one's gilded.
Building the product isn't the struggle: scaling it profitably is. Most confuse effort with results. Shipping fast? Easy. Getting paid? That’s the brutal filter.
The problem with most entrepreneurs isn't a lack of talent—it’s tolerating average results for too long. You don't fail from big mistakes; you drown slowly in mediocrity. Hate comfort enough to change.
Business tip: Great companies aren't built by pleasing everyone. They're forged by making choices so hard they lose customers while gaining legends. Annoy the mediocre; delight the devoted. Focus.
Business either builds empires or sells costume jewelry: if you're not making your customers feel rich, you're dressing cheap. This is why you stay small.
Three phases of business growth:
Selling what you have → Selling what customers need → Selling them what you believe.
Don't pretend phase one lasts forever.
The entrepreneur's curse: Wanting freedom more than anything until you get it. Then all you want is someone telling you what to do next. You swap one cage for another - at least this one's gilded.
Building the product isn't the struggle: scaling it profitably is. Most confuse effort with results. Shipping fast? Easy. Getting paid? That’s the brutal filter.