IT Tech BuZ

We help People Making Smart Decisions in #DigitalMarketing using #Analytics curated by @jorgecunha #apps #data #social #media #measure #DigitalTransformation

[Jorge Cunha @jorgecunha]

Generating content is easy. Building an infrastructure where verified data drives rapid, trusted business decisions is where real competitive advantage lives!

#DigitalMarketing #MarketingROI #ai
https://t.co/eoCWRsbWEG

[Jorge Cunha @jorgecunha]

Everyone uses AI in Marketing, almost no organisation learns from it!

Everyone are using AI in Marketing, almost no organisation learns from it!

Read more: https://t.co/GPgELmiWF6 #MarketingStrategy #data #analytics

[Jorge Cunha @jorgecunha]

Listen to #Pod Analytics Friday on Spotify - Pull Up a Chair: A Conversation with Dmitri Williams https://t.co/QdlROwb2Ic

[Jorge Cunha @jorgecunha]

https://t.co/KjeULookRB: Your Marketing Analyst Assistant https://t.co/gy6kfRZs56 via @producthunt

[IT Tech BuZ @ittechbuz]

Only 16% of brands track their presence in AI answers. Many report numbers no CFO can audit.

The IAB gives the rulebook for AI Search

Which of the 4 Ps do you measure today?

The full executive rulebook, with the eight-question vendor checklist: https://t.co/LWAeOCLSDN

[IT Tech BuZ @ittechbuz]

Generic LLMs guess. Conversational AI on your first-party data knows. Unify GA4, CRM, and Ads into one secure, GDPR-compliant chat interface with the IDIRA framework. Speed up decisions today.

Read the full article https://t.co/EdcxITOVXl #Martech #AIAnalytics #MarketingTips

[Harvard Business Review @HarvardBiz]

Companies are pouring money into AI, but many are still struggling to turn that investment into measurable business results.

One reason is that they’re overlooking the “middle office,” the place where work such as contract review, compliance, risk management, and accounts payable relies heavily on human judgment. Yet new research suggests this is where AI could unlock some of the biggest near-term opportunities.

Companies can capture this potential by taking four key steps. https://t.co/iXI4DEJBH2

[IT Tech BuZ @ittechbuz]

Generic LLMs guess. Conversational AI on your first-party data knows. Unify GA4, CRM, and Ads into one secure, GDPR-compliant chat interface with the IDIRA framework. Speed up decisions today.

Read the full article https://t.co/EdcxITOVXl #Martech #AIAnalytics #MarketingTips

[Digital EU 🇪🇺 @DigitalEU]

Minimum panic. Maximum learning.

Join the @EU_Commission and become a Blue Book Trainee:

✅ 5-month paid traineeship
✅ Hands-on EU policymaking
✅ Friends & memories for life

Deadline: 4 September.

Apply now → https://t.co/z1Px44uBwD

[Jorge Cunha @jorgecunha]

The Human-Led Agentic Analytics Advantage

Advanced agentic marketing analytics using human-centric AI frameworks for secure enterprise data insight.

Read more: https://t.co/OAR4cTlzFa #MarketingStrategy #data #analytics #idira #idirachat

cc: @ittechbuz @digital_outcome

[Jorge Cunha @jorgecunha]

AI Budget Control : You Can Control Like Any Other Item

Set AI spending limits in euros, per role and per user. https://t.co/LTkGhhsZKw shows the cost of every conversation

Read: https://t.co/C9kwx1xD0z
cc: @ittechbuz @digital_outcome #marketingdigital #idira #aichat #data

[Jorge Cunha @jorgecunha]

Stop waiting for dashboards to load. ⏱️ https://t.co/LTkGhhsZKw gives CMOs plain-English marketing answers in seconds.

Read why zero-SQL is the future of marketing: https://t.co/ocRVjouBpE #MarketingData #AI #DigitalMarketing #MarTech

[Jorge Cunha @jorgecunha]

Agentic AI in marketing: a CMO playbook for the next two years

Agentic AI in Marketing will run two-thirds of the work by 2027. A CMO playbook anchored in McKinsey and Gartner data, with the IDIRA framework as the foundation.

Here https://t.co/AftIpkt6q4 #ai #Marketing #data

[Jorge Cunha @jorgecunha]

Orchestrating Agentic AI Marketing ROI in 2026 and beyond

Learn how to centralise insights, ensure data sovereignty, and accelerate growth with https://t.co/LTkGhhsZKw.

Read more: https://t.co/XbP1TxIAh6

#marketing #agentic #idira #data #llm

[Jorge Cunha @jorgecunha]

POAS: The One Metric for Profitable Marketing Growth

Move beyond ROAS. Learn how Profit on Ad Spend (POAS) and the IDIRA framework drive real business growth with AI-powered insights and GDPR compliance.

Read more: https://t.co/hnS5MdnqR1 @ittechbuz @DigitalTrends #marketing

[IT Tech BuZ @ittechbuz]

Dear Marketing Professionals, do you need Speed & Precision?

See How Conversational AI Delivers the Right Marketing Insights Instantly! ⚡

Discover how to get https://t.co/Max3ZRLoEp
#digitalmarketing #ai #Marketinganalytics #DataDriven

[IT Tech BuZ @ittechbuz]

Your Dashboards lack answers?

Most marketing analysts spend 80% of their time cleaning data and only 20% thinking about strategy

Ask your data directly with https://t.co/46FnPyyxB2 Get the full picture and alignment in seconds https://t.co/LwyJfncpOx cc:@jorgecunha @DigitalEU

[IT Tech BuZ @ittechbuz]

Ease is the ultimate performance enhancer. Learn how https://t.co/46FnPyyxB2 uses AI conversational analytics to give Marketing Directors instant, secure insights.

Read more: https://t.co/gmr653zkhz cc: @jorgecunha
#AI #MarketingAnalytics #GA4 #idira #chatbot #DataDriven

[Digital EU 🇪🇺 @DigitalEU]

📈 Women in science and engineering are on the rise in Europe.

The number of women working in these fields has grown from 3.4 million in 2008 to 7.9 million in 2024, though women still make up only about 40% of the workforce.

#InternationalWomensDay: https://t.co/4T1oGAJfGD

[IT Tech BuZ @ittechbuz]

Agentic Marketing: Master agentic marketing with the IDIRA framework. Integrate GA4 and CRM data to build an AI-powered C-suite vision for autonomous commerce. Start now.

Read https://t.co/r5F11ilenf

cc: @jorgecunha @DigitalEU