Indianapolis Motor Speedway has confirmed Robin Matthews will receive a new car, but details have not be finalized on what the car will be. https://t.co/R0G0gQugfj
When this guy went viral for holding a beer instead of an iPhone, @MichelobULTRA went real-time marketing.
Within 48 hours, the brand:
- made him their social spokesperson
- gave him his own merch line?!
- took him to the next PGA tour stop
A social case study + analysis 🧵: