Ivailo Ivanov

Connecting the dots in Product Management

[Ivailo Ivanov @ivailopm]

Some product managers are treated as business analysts - today you work on X, tomorrow on Y. 🤦 How can you track someone's impact to your business this way?
👉 Only change ownership when your strategy shifts. Leave PMs to dig deep and show you outcomes!
#productmanagers

[Ivailo Ivanov @ivailopm]

🌟 North Star metrics do not work.

Not for mature B2B products with multiple Jobs-to-be-Done.

👉 Instead, try with several well-defined Value Creation KPIs for the different value propositions you have.

#KPIs #NorthStar

[Ivailo Ivanov @ivailopm]

In many B2B orgs, Product Managers are kept at arm’s length from real business outcomes. With multiple teams the pull toward a feature factory gets even stronger. 😰

The antidote is structural: design the team so it owns outcomes, not output. 💡

#ProductManagement #B2B

[Ivailo Ivanov @ivailopm]

💡 Pro tip: start your product metrics with Value Creation — if that’s missing, the rest won’t matter.

It helps you step back and ask, “Did we make someone’s life better, or just get them to click a new button?”

#KPIs #ProductManagement

[Ivailo Ivanov @ivailopm]

Tracking metrics isn’t the same as measuring value. 🤷

If you’re not careful, you’ll end up obsessing over adoption graphs without ever stopping to ask:
🧠 “Are we adding value for a Job-to-be-Done, or just nudging people through an artificial funnel?”

#productmanagement

[Ivailo Ivanov @ivailopm]

https://t.co/Tju5AU05PK

[Ivailo Ivanov @ivailopm]

☕ Drop NPS, Use This Instead 👉 (comments)

#NPS #ProductManagement

[Ivailo Ivanov @ivailopm]

https://t.co/Uojvht43Mc

[Ivailo Ivanov @ivailopm]

Everyone measures uptime ✅ and bugs 🐞, but do you measure value creation?

Even trickier - do you measure how your roadmap affects the overall value creation of your product? Does it move the needle 📈 for a significant Job-to-be-Done, or just satisfies requests?

#KPIs #OKRs

[Ivailo Ivanov @ivailopm]

My team once improved the NPS of a product from -44 to 7 💪 .

Still thankful we didn't use only the NPS survey to explain why 😃

#NPS #ProductLeadership

[Ivailo Ivanov @ivailopm]

Are you tired of explaining your roadmap decisions to everyone in the company? 😩

Try aligning goals first 🔄 If everyone understands them well, the choice of projects becomes obvious. Works like a charm in my experience.✨

Have you noticed this PM lifehack so far?

[Ivailo Ivanov @ivailopm]

My best accepted roadmaps were defended (apart from the clear goals!) based on CSAT 💡 and qualitative, well summarized interviews. How about you?

#Roadmapping #ProductManagement

[Ivailo Ivanov @ivailopm]

https://t.co/s8eCKz3cFa

[Ivailo Ivanov @ivailopm]

No strategy - no roadmap. Period. ⛔

But you don't have to reject the ask from your leadership. Just create the strategy yourself! In fact - even better if you create a few of them. ↖️↗️ Teaches a good lesson.

#productmanagement #productleadership

[Ivailo Ivanov @ivailopm]

Nobody ever uses Customer Effort Score (CES)! 🧐 Or at least it seems so from many of my product conversations.

In the same time, how would you better measure the efficiency of an important workflow, especially one where speed = ROI? 🤔

#KPIs #ProductManagement

[Ivailo Ivanov @ivailopm]

https://t.co/rc5VTbFkEk

[Ivailo Ivanov @ivailopm]

In the Gen AI era, if you have a single PRD regardless how "draft" it is without Jobs-to-be-Done filled in, you are doing it wrong. 🤨

⏩ GPT-5 does it for a few seconds, no excuse!

#ProductManagement #GPT5 #JTBD

[Ivailo Ivanov @ivailopm]

NPS is completely useless for product decisions 🙅‍♂️

A quick poll confirmed that people consider CSAT more actionable - and i couldn't agree more! Less form completions, but more useful information to complement your qualitative interviews. 💡

#NPS #CSAT #ProductManagement

[Ivailo Ivanov @ivailopm]

https://t.co/p6Kx1taT6D

[Ivailo Ivanov @ivailopm]

Show me a roadmap prioritized based on a scoring formula and I will show you dodging responsibility. 👎

👉 Good roadmaps are based on strategy, goals and customer jobs-to-be-done understanding, not hidden behind arbitrary formulas.

#productmanagement #productleadership