Ivan Vrabec

[Ivan Vrabec @ivan_vrabec]

@quanghuynt14 @RooBuilds And how many tokens spent? Not context.

[Tim Ferriss @tferriss]

I’m going to propose that you develop an uncanny ability to be selectively ignorant. Ignorance may be bliss, but it is also practical. It is imperative that you learn to ignore or redirect all information and interruptions that are irrelevant, unimportant, or unactionable. Most are all three.

Lifestyle design is based on massive action—output. Increased output necessitates decreased input.

Most information is time-consuming, negative, irrelevant to your goals, and outside of your influence.

[gregorein @Gregorein]

so... I audited Garry's website after he bragged about 37K LOC/day and a 72-day shipping streak.

here's what 78,400 lines of AI slop code actually looks like in production.

a single homepage load of https://t.co/TqaEZsF44N downloads 6.42 MB across 169 requests.

for a newsletter-blog-thingy.
1/9🧵

[JD | RoyalCities @RoyalCities]

After months of work, today I’m releasing Foundation-1.

A SOTA text-to-sample model built specifically for music production workflows.

It may also be the most advanced AI sample generator currently available - open or closed.

• ~7 GB VRAM
• Entirely local
• 100% free

😁

[Ivan Vrabec @ivan_vrabec]

@notivargg @theJayAlto That's an excellent result.

I'd love to learn how to do this myself.

Can you ask Claude to create a document detailing the "conversion" process and best practices?

[Kevin Geary @thekevingeary]

Two years ago, I dropped Page Building 101—a completely FREE YouTube course on professional web development.

It exploded, racking up hundreds of thousands of views and becoming the #1 go-to resource for building modern websites with page builders.

I've gotten thousands of messages about it:

-- Successful agency owners using it to train their teams systematically and level up their entire operation.

-- Freelancers in economically challenged countries like Mozambique and Venezuela who used it to learn critical skills, land online clients, and literally transform their families' lives.

-- Everyday freelancers and agency owners who saw massive gains in skill and confidence — finally able to raise their rates, land better clients, close more convincingly, and turn their businesses truly profitable.

But web dev moves insanely fast. We've entered a whole new era, with game-changing tools like Etch, massive CSS advancements, and AI reshaping everything. The old material needed a complete overhaul.

The incredible news? Page Building 101 Era 4 kicks off TOMORROW!

Fully reorganized. Re-recorded from scratch. Deeper, clearer, and more approachable than ever. This will be the definitive free course on modern, professional web development in the new era. And once again, it's 100% free for everyone.

It costs nothing, but it's easily worth thousands. So, here's how you "pay:"

Like. Comment. Share.

This stuff changes lives, but only if people know it exists. Help me spread the word so more freelancers, agencies, and builders can level up. Better practices for everyone raises the bar across the industry. A rising tide lifts all ships!

Details in the comments 👇

[kyzo @ky__zo]

why is it so hard to use Google's APIs @OfficialLoganK ? 💀

steps:
1️⃣ "Get API key" in the docs page → redirects to a different page
2️⃣ "Create API key" → asks me to select a project
3️⃣ "Select a project" → asks me to create a project
4️⃣ Project created → asks me to name the key
5️⃣ Name the key → asks me to connect billing account
6️⃣ Click on "free tier" → redirects to a different page
7️⃣ "Link billing account" → prompts me to fill the form to increase the quota

I saw 4 pages, 7(!) modals and I still can't use the API key.

Then somewhere along the way I also see a prompt to use VertexAI which quadruples the confusion. it's just stupid.

[Tim @timgedenk]

The death of the average.

We are currently witnessing the total collapse of the marginal cost of creation. Copywriting, design, video editing - skills that previously commanded a premium due to the barrier of technical execution are being democratised to the point of irrelevance.

Most marketers view this through the lens of efficiency. They see a tool that allows them to produce 10x the output for 1/10th of the cost.

When the supply of "good enough" content becomes infinite, the economic value of that content plummets to zero. We are entering an era of infinite noise. If you think it is hard to capture attention now, wait until the internet is flooded with billions of synthetically generated articles, tweets, and videos every single day.

(Which is already happening, just not at the quality and volume that it will in 6, 12 months from now)

In this environment, pure volume is no longer a valid strategy. You cannot out-publish a server farm.

The alpha in modern marketing is shifting entirely from production to provenance.

[1] The Trust Premium

As the internet becomes increasingly synthetic, we will see a massive flight to safety. "Is this real?" will become the single most important buying criterion.

We are moving away from algorithm-optimisation and back towards human-optimisation. Personal brands, founders-led sales, and verified human voices will command an exorbitant premium.

The faceless corporate brand is dead. If a consumer cannot verify the human source behind the message, they will subconsciously label it as "spam".

[2] High-Friction Marketing

For the last decade, the goal was "low friction". SEO, programmatic ads, automated email sequences.

As AI cannibalises these low-friction channels, - bots clicking on ads served by bots on sites written by bots - the smart money will move to high-friction channels.

Live events. Physical mail. Handshakes. Closed-door dinners.

The harder it is to scale, the more valuable it becomes. You prove your value by doing things that cannot be automated.

[3] Taste as a Moat

Large Language Models function by predicting the next most likely token. By definition, they regress to the mean. They give you the average of the entire internet.

If you use AI to guide your strategy, you are opting for mediocrity at scale.

"Taste" - the human ability to curate, to select the outlier, to understand nuance and subtext - becomes the only defensible moat.

The future of marketing is about who has the taste to know what *not* to create.

Paradoxically, the more artificial the world becomes, the higher the premium on being undeniably human.

[Kevin Geary @thekevingeary]

I’m gonna call it the “am-scam.”

Selling the dream to amateurs is a popular play, both in software and web design.

The platforms get rich off empowering millions of people to build mostly nothing of consequence.

[Raphael Salaja @raphaelsalaja]

this site checks every box for how to drive visitors away,

- scroll hijacking
- barely any real information
- random animations
- doesn’t even work properly on mobile.
- random sfx

i'd love to see how this website came to fruition

[Ivan Vrabec @ivan_vrabec]

@EXM7777 claude

[Ivan Vrabec @ivan_vrabec]

@thekevingeary @andrewhoyer Aiming for the lowest common denominator seems like a safer bet.

Realistic movies are much harder to write, require actual talent behind and in front of the camera, and usually end up flopping.

[Ivan Vrabec @ivan_vrabec]

@MichaelRedev @thekevingeary Why the hell would someone sell a $30k website at a $999 price point? Do they just hate their life and want to see the industry ruined completely?

[Ivan Vrabec @ivan_vrabec]

@TheRedWall__ @googleaidevs Probably because for most charts, top right is the most desirable quadrant.

They're looking to avoid unnecessary friction from the subconscious.

[Ivan Vrabec @ivan_vrabec]

@DavidSZDahan @ai_for_success @legit_api Might come down to time zones. Either way, I hope it's soon.

[Ivan Vrabec @ivan_vrabec]

@VivaLaSeth @deviorobert @DeryckOE @thekevingeary Great, but I don't think anyone is arguing against doing literal charity work. It's business advice.

[Ivan Vrabec @ivan_vrabec]

@VivaLaSeth @deviorobert @DeryckOE @thekevingeary Nope, it's in the right place. This was aimed at Robert and his specific claim of me being deflective.

[Ivan Vrabec @ivan_vrabec]

@deviorobert @VivaLaSeth @DeryckOE @thekevingeary I literally just rebutted you, where is the deflection?

I'll try to further clarify my argument if you point to the part that's confusing you.

[Ivan Vrabec @ivan_vrabec]

@deviorobert @VivaLaSeth @DeryckOE @thekevingeary Wise investment?

What $500 websites have you seen that aren't a downright embarrassment for the brand sporting them?

And why would you base your agency on them if AI tools will one-shot such websites soon (if not already)?

Unwise investment: strawman, completely unrelated...

[Ivan Vrabec @ivan_vrabec]

@VivaLaSeth @DeryckOE @thekevingeary @deviorobert This isn't a simple boolean choice of either having a $500 website or not.

It's about making the wisest investment in their context.