ivana darmawan

Tech PM by day. Built an ecommerce 🇮🇩 batik brand @kasihcoop into Nordstrom + 250 boutiques without quitting my job. Here’s how.

[ivana darmawan @ivanadarma]

@AlessandroLavis Dressflow

[ivana darmawan @ivanadarma]

I built all of it while working full-time as a tech PM.
So starting now — I’m sharing the whole playbook. Shopify, ads, wholesale, email flows, what worked, what cost me money.
No waiting.
Follow if you’re building something on the side. 👇

[ivana darmawan @ivanadarma]

I told my husband: "Once I finally leave my day job in tech, I’m going to write a guide on exactly how I grew @KasihCoop into 250+ boutiques and Nordstrom."

He said: “Why wait? Why not now? ”
I didn’t have a good answer.

[ivana darmawan @ivanadarma]

I’ve been telling myself I’d document everything: the tools, the mistakes, the systems, once I had more time. Once I left my 9-5. Once the kids are older.
But @kasihcoop is already in Nordstrom. Already in 250+ boutiques. Already growing faster than I planned.

[ivana darmawan @ivanadarma]

Listening to inspiring stories from Jane Wurward,Founder of Dermalogica #velocity #velocity2016 #andersonwomen #ucla

[ivana darmawan @ivanadarma]

Learned new word today #HASU hook a sister up #andersonwomen #velocity2016 #velocity

[ivana darmawan @ivanadarma]

I will let the video do the speaking #energy #andersonwomen #ucla #velocity #Velocity2016

[ivana darmawan @ivanadarma]

Ready for UCLA Anderson Women's Leadership Summit #andersonwomen #velocity #velocity2016 at Korn Hall #ucla

[ivana darmawan @ivanadarma]

Will need to take notes. Famous quotes, the way a woman would have to say them during a meeting. http://t.co/TOg0lOMUMG #feminist #equality

[ivana darmawan @ivanadarma]

Marketing automation: various definitions from tool for customer nurturing and messaging to automating localization messaging #siemersummit

[ivana darmawan @ivanadarma]

The on-demand economy panel w Jordan Metzner of Washio and Leura Fine of laurel&wolf, among others. #SiemerSummit

[ivana darmawan @ivanadarma]

SEAsia startups are at 1/10th of the valuation vs US and with high growth. #SiemerSummit

[ivana darmawan @ivanadarma]

At MuckerCon 2015 listening to their portfolio companies, EdTech, online video and FinTech #muckercon #muckercon2015

[ivana darmawan @ivanadarma]

Millenials still want to buy cars They just hate the process of buying a car & technology can solve it #MMSLA15 #millennials @MobileMSummit

[ivana darmawan @ivanadarma]

Listening about conquesting with mobile and location strategy for the auto industry @mobilemsummit #MMSMLA2015

[ivana darmawan @ivanadarma]

The Startup That Wouldn't Bite on $30M 'Shark Tank' Tease http://t.co/xphVUdO8y8

[ivana darmawan @ivanadarma]

Best Six Supplements for Women in Their 50s and Beyond | Wellafide http://t.co/9xcG6oz7ms

[ivana darmawan @ivanadarma]

@twitter I'm approved to use twitter product cards on my account wellafide but how do I set up a twitter ads campaign using the card?

[ivana darmawan @ivanadarma]

@twitter

[ivana darmawan @ivanadarma]

The next trend in #techla is on content2commerce. How timely, did you know of my health content2comm startup http://t.co/BDXoxL6JVR ;)