Chris | Founder | Father | Marketer

I Want That! enables negotiation at scale in e-commerce all around the world | @letsmakedeals

[Chris | Founder | Father | Marketer @iwtfounder]

@JeremiahPrummer A company quoted is $2100 an hour to replace a gas regulator on our boiler .

I looked at the techs and asked if he made $2100 an hour

He said no

We ended up paying $500 cash installed in 45 minutes

[Chris | Founder | Father | Marketer @iwtfounder]

@kaleighf Long posts with a table of contents can help a user navigate to a section they might read. But full 3000 words? Not likely

[Chris | Founder | Father | Marketer @iwtfounder]

Does first order profit really work or is it driving higher CAC because your customer yield is dropping?

[Chris | Founder | Father | Marketer @iwtfounder]

@matthewsmith 😂😂😂😂

[Chris | Founder | Father | Marketer @iwtfounder]

@andrewjfaris LMAO. The son of the founder and CEO of a company I worked for was an intern in marketing for the summer. All summer long he sat there hitting refresh looking at Dad's money rolling in.

[Chris | Founder | Father | Marketer @iwtfounder]

@MattMartorano Is it just me or does the modern day landing page feel like a CVS receipt? Rally long pages come across as overkill and then the claims become unbelievable.

Could just be me

[Chris | Founder | Father | Marketer @iwtfounder]

@MattMartorano Refund experience, packaging, delivery time frame, condition, emails, text msgs. Brand is what the customer experiences in all facets with your business

[Chris | Founder | Father | Marketer @iwtfounder]

Something to think about... Mastercard and Visa allowing consumers to cancel subscriptions from their banking apps.

https://t.co/TfNqOocbqi

[Chris | Founder | Father | Marketer @iwtfounder]

I just wrote my first note on Substack
https://t.co/NegbswajOF

[Chris | Founder | Father | Marketer @iwtfounder]

@IsaiahBollinger Well it opens a market some do not think of - wholesalers selling to merchants and to consumers. I know major brands have both going on right now and sometimes it irritates the merchants.

[Chris | Founder | Father | Marketer @iwtfounder]

@jordantwestecom @upGrowthComm @letsmakedeals Should be pretty cool, tested last year and got some insights on merchants that we are baking in now. Number one feedback: control over how it's implemented. But the use cases are interesting to say the least.

[Chris | Founder | Father | Marketer @iwtfounder]

@jordantwestecom Nothing - Senate will kill this. This sets a precedent that could see China order every single US business to create an entity in China that owns the business operations. Singularly the dumbest thing any Congress has done ever. Over a fiction of being spied on.

[Chris | Founder | Father | Marketer @iwtfounder]

Has anyone deployed Paragon or Fivetran in their SaaS app or for a custom digital app for your agency? Curious on your experience specifically with moving data from commerce companies around.

[Chris | Founder | Father | Marketer @iwtfounder]

@alischwanke Creating the content is not the problem. Distribution is.

Get it to the right places where your customers are.

[Chris | Founder | Father | Marketer @iwtfounder]

@kaylanaab WTF? OUCH

GenX here Laptop/Desktop - need a big screen sometimes. Ouch, we got left off the poll list!!!!

BTW - you are welcome for the video games. Joust is still the best arcade game ever made!

[Chris | Founder | Father | Marketer @iwtfounder]

@exitfundvc LOL - I thought I would be a journalist

Super close - I write at least 3 books a year and over 1MM words a year.

[Chris | Founder | Father | Marketer @iwtfounder]

Creative people having a 💩 fit on OpenAI and generative AI.

My take? High-quality creative that touches a human and uses relevant cultural references will be extremely difficult to do in AI. Your jobs are safe.

[Chris | Founder | Father | Marketer @iwtfounder]

@kalenjordan I wish Shopify would post what percent of those 2.4MM stores actually sell anything. I read a post the other day that said 90% of e-commerce stores fail in the first 90 days - and it was a nod to $1/Month for 3 Months. No sales, and the stores close.