Anurag

I want to travel the world.

[Ninja Wisdom | Self Improvement @Ninja__Wisdom]

You are bored because you are not doing side quests.

Life is not just work and lying in bed doing nothing.

Here are 50 side quests every man should complete:

[Janhavi Jain | Building SKIPD @janwhyy]

Things Indian consumers stopped buying in the last decade and why:

1/Slim fit jeans. Zara, Levi's, and H&M all saw declining slim-fit sales in India since 2023. Wide leg, baggy, cargo took over in 18 months. Most Indian retailers still have 60% slim fit inventory sitting on shelves. The silhouette shift moved faster than supply chains could react.

2/Sugar-loaded packaged juice. Real, Tropicana, B Natural. The category has been flat for years. Replaced by coconut water (Raw Pressery, Cococart), functional drinks, and plain nimbu paani from the fridge. The "100% fruit juice" claim stopped working once people Googled how much sugar is in a Tropicana tetra pack.

3/Fairness products across categories. Fair & Lovely rebranded to Glow & Lovely. Fair and Handsome peaked around 2015 and declined. The entire "fairness" premise collapsed with Gen Z faster than any brand could rebrand. "Brightening" and "radiance" are the new words, but the consumer already moved on, and she's not coming back.

4/Department store shopping. Shoppers Stop, Lifestyle, and Westside footfall are declining consistently. Replaced by Myntra for convenience, Zudio for price, and D2C for specificity. The 3-floor department store with escalators and a Subway on the ground floor peaked in 2013. It's running on inertia now.

5/Traditional mithai boxes for gifting. Slowly losing to artisan chocolate (Entisi, Kocoatrait), gourmet hampers, and curated gift boxes. The ₹500 Haldiram's mithai box is still there. But the premium gifting conversation shifted. Sending someone a Raaka chocolate bar now signals more taste than a 1kg kaju katli box.

6/Loose cooking oil. The shift from loose to packaged was already happening. After FSSAI testing exposed adulteration in loose oils, the shift accelerated. Fortune, Saffola, and cold-pressed brands all gained. The neighbourhood tel wala is losing share every month, and the trust isn't coming back.

7/Sachet shampoo for urban consumers. Still massive in rural India. But urban consumers shifted to bottles, then conditioner combos, then D2C subscriptions. The ₹2 sachet consumer in cities has been upgraded. In rural India, it's still the dominant format. Two Indias, same product category, completely different trajectories.

8/DTH television. Tata Sky, Airtel Digital TV, Dish TV subscriber numbers have been declining since 2021. Replaced by JioFiber, Airtel Xstream, and smart TVs with built-in apps. The set-top box is becoming the landline phone of this decade. It's still in the house. Nobody uses it.

The pattern in every category: the product didn't decline because a better product came along. It declined because the underlying assumption about the consumer changed. She doesn't want to be fair. He doesn't want a slim fit. They don't trust loose oil. They don't gift mithai anymore.

When the belief shifts, the product doesn't decline slowly. It falls off a cliff. And by the time the brand notices, she's already 3 purchases deep into the replacement.

[Anurag @iyorama]

@airtelindia complaint ID 31-1000013101983, please resolve asap #airtel #india #delhi #gurgaon #airtelblack @Airtel_Presence

[Anurag @iyorama]

@getscapia said that I cannot get a card, so I ordered a @cards_uni and I’ve never regretted it one bit! #scapiacheats #scapiaego #scapia🖕

[Slim @onu_slim]

The scariest age for a man is 37.

Not because something dramatic happens that day, but because many realities begin to collide at the same time.

At 37, life stops feeling theoretical. The dreams you had in your twenties are now being measured against the reality you have built so far. Some men feel proud of their progress. Others quietly begin asking themselves uncomfortable questions.

By this age, responsibilities are usually heavy. Career pressure is real, family expectations may be rising, children may depend on you, and financial decisions suddenly carry more weight than they did before.

Another subtle thing happens around this age. You begin to notice your parents aging. The people who once looked strong and permanent start showing signs of slowing down. It reminds you that time is not standing still for anyone.

At the same time, you start realizing that your energy is no longer unlimited. The reckless optimism of youth begins to fade, and decisions must become more intentional.

For many men, 37 becomes a moment of reflection. A point where they either double down on building the life they want or drift into routines that slowly define the rest of their years.

The scary part is not the age itself.

It is the clarity that suddenly arrives with it.

[AlonsismoF1 @AlonsismoF1]

Llevo más de 20 años viendo a Fernando Alonso, toda su carrera subido a un F1. Le vi ganar. Le vi ser campeón del mundo.

Siempre le he admirado. He crecido con él. Pero cuando más ha merecido mi respeto, cariño y apoyo, es en momentos como este.

Magic, contigo hasta el final

[Anurag @iyorama]

@HDFC_Bank @HDFCBank_Cares 10 day response time for a simple matter of finding out a transaction’s details. Unbelievable!
#finance #india #hdfc #banking

[Anurag @iyorama]

@HDFC_Bank @HDFCBank_Cares Poor customer service regarding foreign remittance. Any way to escalate the matter? INW 311225I049908910 #delhi #gurgaon #finance #india #hdfc

[Anurag @iyorama]

@HDFC_Bank @HDFCBank_Cares Poor customer service regarding foreign remittance. Any way to escalate the matter? INW 311225I049908910 #delhi #gurgaon #finance #india #hdfc

[Anurag @iyorama]

@HDFCBank_Cares I’m an Imperia account holder. I want to understand how many weeks / months it takes to investigate a simple foreign remittance transaction.

[Anurag @iyorama]

@HDFCBank_Cares You haven’t understood the issue. I said “customer service”. There’s a query that has been raised with the foreign remittance team and it’s been 3 weeks since I raised it. Neither the RM nor the foreign remittance team has any clue. I’m having to follow up again and again!

[Anurag @iyorama]

@venkat_fin9 How do these people leave? I want to know which avenues they pursue to go outside.

[Anurag @iyorama]

@IndiGo6E kindly let me know the status of baggage tag 6E 031210360 under PNR A3ETNP, already filed for PIR but no communication yet

@DGCAIndia @PMOIndia @jagograhakjago
#indigo #airport #delhi #mumbai #flights #delayed

[Anurag @iyorama]

@tcl_india @flipkartsupport @Flipkart @TCL_Global @amazonIN 75 inch C72K model either unavailable for Gurgaon 122505 pincode or stocked out. Please don’t lose out on prospective customers due to this.

#TV #india #electronics #gurgaon #TCL

[Anurag @iyorama]

@tcl_india @flipkartsupport @Flipkart @TCL_Global @amazonIN 75 inch C72K model either unavailable for Gurgaon 122505 pincode or stocked out. Please don’t lose out on prospective customers due to this.

#TV #india #electronics #gurgaon #TCL

[Anurag @iyorama]

@nykaafashion @MyNykaa @nykaacares horrible #service and #customer care for order # NYK-31772037-5207273. Pick up delayed for more than a week, the delivery guy from Shadowfax, Varun is extremely rude. His phone number is 9286402339

#india #gurgaon #fashion #apparel

[Anurag @iyorama]

@cnhcare poor service and customer support for corporate bookings

[Anurag @iyorama]

@ConnectnHeal poor service to a corporate customer, no accountability and no follow ups done even after multiple follow ups

[Anurag @iyorama]

@allindiapest treatment of termites not good, rude staff at Gurgaon

#india #pest #home #delhincr #customer

[Anurag @iyorama]

@scapiasupport I have responded to you via DM

[Anurag @iyorama]

@scapiasupport @getscapia extremely disappointed onboarding experience leading to account closure even before receiving the card #customer #india #gurgaon #credit #card #service