Izzy Lee

designer in tech | working at @eostudi0

[Izzy Lee @izzyjhlee]

@nickventuri exactly

[Izzy Lee @izzyjhlee]

One of the best things about AI is that it has completely changed the creative process, allowing us to design our own workflows.

For example, I can quickly prototype 3D graphics in HTML with Claude, explore different camera angles, and iterate on animation ideas in minutes.

That's what makes the design process so much more fun.

[Boris Cherny @bcherny]

As engineering, product, design, DS, etc. melt into a new kind of role, I was reflecting on what roles might look like in the future. For example, when I look at the Claude Code team I see what I think is five archetypes:

1. Prototyper: comes up with brand new ideas; churns out many ideas, most of which don't ship
2. Builder: quickly turns a prototype/idea into production-grade product/infra
3. Sweeper: cleans up the UI, simplifies the code and system, unships, optimizes performance
4. Grower: takes a product that has been built and iterates on it to improve Product-Market Fit
5. Maintainer: owns a mature system to make it secure, reliable, fast, and efficient as it scales

Many people span across 2 roles, and sometimes 3 roles. I also notice that these roles are not really tied to job function -- eg. across Anthropic, some designers match category 1, some 2, some 3; same for engineers, PM, DS.

A healthy team needs a mix of these, depending on the product:

- A product that is new and pre-PMF needs people that are strong at 1+2+3
- A product that is growing and has found PMF needs 2+3+4 and some 5
- A product that has strong PMF needs 3+4+5 and some 2

Maybe product roles of the future will look more like this, and less like the domain-specific roles of today?

[Gunwook Yoo @Ugwy]

Really enjoyed working on this launch film for @nebulocksec .

Huge congrats to the team on the $25M Series A. Cybersecurity keeps getting more important, and it was fun helping tell the story of a team tackling a very real problem.

Also, @izzyjhlee made this look way too polished for the timeline we had.

AI in the workflow is making small teams feel unfairly fast.

[Izzy Lee @izzyjhlee]

This is cool!

[Paul Jun @PaulJun_]

Every company I've worked at, product graphics were always a bottleneck.

They're important assets because they help sell the value of the product. But what happens when the product is constantly evolving?

I built a tool (inspired by what George Bugg started) where I turned all of out atoms/components into HTML so that anyone internally can create their own product graphics. Because we have amazing guidelines (shoutout Shivani and team) I was able to give it specific constraints, rules, and guidelines.

So much more potential for this tool, e.g, product animation or creating demos. I even got a Slack bot to generate graphics without me even touching the tool.

[Izzy Lee @izzyjhlee]

the most unexpected pivot ever @midjourney

[Midjourney @midjourney]

Announcing a new division of Midjourney called "Midjourney Medical"

[Izzy Lee @izzyjhlee]

I’ve been using Claude together with After Effects lately, and it’s honestly been saving me a ton of time.

My current workflow is pretty simple:

1. I give Claude the font file
2. I describe the text animation I want
3. Claude exports it as a transparent .mov
4. I drop that file into After Effects
5. When I want to tweak something, like duration, position, easing, speed graph feel, or tiny motion details, I just tell Claude what to change
6. Claude overwrites the same file
7. After Effects updates the footage automatically

So I can keep Claude and AE open side by side and iterate on motion details almost live.

It just feels like I’m using prompts to control a motion layer inside After Effects.

[Paul Klein IV @pk_iv]

https://t.co/ZwrgY0wuik

[Izzy Lee @izzyjhlee]

no city does cafe like seoul. as someone who loves working from cafes, nothing beats my hometown 🇰🇷

[Izzy Lee @izzyjhlee]

@brookeleblanc @UseCorgi noted!

[Izzy Lee @izzyjhlee]

it’s my first time at a corgi cafe! which drink should I get?🐶 @UseCorgi

[Izzy Lee @izzyjhlee]

@BrettFromDJ love this! what about Instagram saved posts?

[Izzy Lee @izzyjhlee]

@sammcallister @genekogan I was working with claude on some motion graphics, using the graphics from this Fable 5 launch video as the main reference. This is really giving me pause.

[Izzy Lee @izzyjhlee]

@eostudiojiyoon same!

[Izzy Lee @izzyjhlee]

@Ugwy safeway knows something

[Izzy Lee @izzyjhlee]

stopping by cafe cursor in sf

[Izzy Lee @izzyjhlee]

Standard Bots was somewhere around our 20th-ish fundraising video project, and the thing we care about most has always stayed the same: telling the story of the founder, the company, and the mission as clearly and honestly as possible.

What I especially loved about this one was how deeply Standard Bots’ vision for American manufacturing came through. It wasn’t just something we heard in interviews. Standing in the factory, watching robot arms move with precision and seeing people fully immersed in the work, we could actually feel a glimpse of the future they’re building.

Grateful to work on-site with teams who make the future feel a little more real 🙌

[EO @eostudi0]

We flew from SF to NY to meet the @standardbots team and work on their Series C announcement video.

The story, the energy, the people. Everything was insane.

We’d love to work with more startups and founders building ambitious things. If you want to collaborate, hit us up.

[Izzy Lee @izzyjhlee]

huge congrats to @standardbots on the Series C announcement! Really enjoyed working on this video.

coming from the software side in sf, walking into a robot factory made my jaw drop tbh.

loved seeing how the team is building something that could change the way manufacturing works ✨

[Standard Bots @standardbots]

Today, we’re thrilled to announce our $200M Series C funding round at a $1B valuation, led by @RoboStrategy and existing investors including @generalcatalyst.

Standard Bots is now America’s largest manufacturer of AI-native industrial robots. Our customers include Sunoco, Lockheed Martin, NASA, and the US Army along with hundreds of other manufacturers across the country. We’re proud to say that we’re on track to deploy 10% of all U.S. industrial robots by next year.

We are expanding our Glen Cove, New York facility to 70,000 square feet to scale our vertically integrated production process. We currently design almost all our own parts, including our own actuators, and we assemble every final product in-house. By 2027, we’ll manufacture everything — from metal in to robots out — right here in America.

We believe AI-native robots are the essential power tool of the 21st century — the tool that will grow American manufacturing and help every American worker to be a force at work. You just show your robot how it’s done, and it learns through demonstration. No coding, no consultants, just unbox and deploy faster than anything else on the market.

Right now it’s possible for the United States to revitalize our manufacturing base if we become the worldwide leader in this transformative technology.

We must build American robots, and put them to work in American factories. It’s a national imperative, and it’s our central mission. This fundraise gets us one step closer to the goal.

The future of American manufacturing is bright! Join Standard Bots, and show your robot how it’s done — we’re just getting started.

[EO @eostudi0]

1/ Apple's WWDC 2026 keynote just answered the one question founders keep getting wrong:

what's actually worth building yourself? 🧵