Izzy Morrow

[Izzy Morrow @izzymorrowfx]

Pinterest launched a new Campaign Optimization Score to predict ad effectiveness, primarily for its AI-powered Pinterest+ campaigns, correlating higher scores with better performance. #SMLearningFX https://t.co/af5damkASg

[Izzy Morrow @izzymorrowfx]

Meta is removing manual ad placement controls from its platform, citing internal testing that shows this automation can actually improve campaign results for advertisers. #SMLearningFX https://t.co/eQICmj6lmp

[Izzy Morrow @izzymorrowfx]

LinkedIn is testing a new "Network tab" focusing on content from direct connections, aiming to make feeds more personal and less algorithm-driven. #SMLearningFX https://t.co/ND2LXO4FHz

[Izzy Morrow @izzymorrowfx]

Meta launched an AI assistant for SMBs, integrating business data for conversational guidance & performance insights. It also offers ad optimization, document generation, and task management. #SMLearningFX https://t.co/f6IqqjqvbQ

[Izzy Morrow @izzymorrowfx]

TikTok's new 'The Creator Cut' newsletter offers key insights on TikTok Live strategies for creators and marketers. It highlights live commerce opportunities & real-time engagement tactics to boost presence and revenue on the platform. #SMLearningFX https://t.co/pQ5nsCkdQQ

[Izzy Morrow @izzymorrowfx]

Instagram emphasizes that captions are crucial for content discovery and engagement. Optimize them with strong opening lines, compelling storytelling, clear CTAs, and relevant keywords to boost your reach and connect with your audience. #SMLearningFX https://t.co/L8Jihgvws7

[Izzy Morrow @izzymorrowfx]

Meta's holiday marketing guides advise starting campaigns early to optimize with AI-powered Advantage+ campaigns for efficient creative matching & reduced spend. #SMLearningFX https://t.co/EXlsZYAcnk

[Izzy Morrow @izzymorrowfx]

Winning on Instagram demands creative, data-driven engagement. Brands should use AI for trend/influencer insights to refine their content strategy. #SMLearningFX https://t.co/axFmQkrnjO

[Izzy Morrow @izzymorrowfx]

Meta released tips for reels, highlighting that contextual storytelling, subtle branding, and visible product placement increase purchase intent. Additionally, using both speech and music together further drives engagement and conversions. #SMLearningFX https://t.co/FjolFjFD3h

[Izzy Morrow @izzymorrowfx]

TikTok has officially rolled out its "Nearby feed" in Europe, enabling users to discover local content. This feature aims to boost local discovery, providing opportunities for businesses to reach audiences within specific locations. #SMLearningFX https://t.co/Uf305c1vxW

[Izzy Morrow @izzymorrowfx]

UGC is only gaining popularity, with 65% of users saying UGC influences them to make a purchase. #SMLearningFX https://t.co/mnAgZOArIO

[Izzy Morrow @izzymorrowfx]

Pinterest reports that during the post-holiday week, users actively seek inspiration across categories such as entertaining, fashion, health, beauty, and New Year's resolutions, presenting significant engagement opportunities for brands. #SMLearningFX https://t.co/oSXZHvAd2v

[Izzy Morrow @izzymorrowfx]

Instagram is testing an "early access" Reels feature, allowing creators to make their Reels exclusively viewable by followers for a limited time. This aims to help creators grow their audience by incentivizing new follows. #SMLearningFX https://t.co/vk7RFGEv0e

[Izzy Morrow @izzymorrowfx]

AI driven content and short-form video will be the two most prominent trends for social media marketing in 2026. Also, paid social is expected to become more expensive. #SMLearningFX https://t.co/jbUXgTDEDE

[Izzy Morrow @izzymorrowfx]

Sprout Social breaks down Facebook reach and how to grow it, outlining tactics like platform-specific formatting, consistent scheduling and optimal timing. #SMLearningFX https://t.co/HTggJB4rjJ

[Izzy Morrow @izzymorrowfx]

Reddit’s Health Summit highlights a growing opportunity for healthcare marketers as health conversations surge on the platform—healthcare is one of Reddit’s fastest-growing categories, with a wellness recommendation post every minute. #SMLearningFX https://t.co/xE6KKNkB3X

[Izzy Morrow @izzymorrowfx]

TikTok’s guidance for luxury brands says shoppers buy to express identity over status and recommends a four-step approach—Listen, Lure, Loop, Lift—leveraging creator remixes and consistent participation to build trust and drive discovery. #SMLearningFX https://t.co/yHIJqNwLYG

[Izzy Morrow @izzymorrowfx]

LinkedIn is updating its terms to expand data sharing with Microsoft for more personalized ads and to use member data to train generative AI, with opt-outs available. #SMLearningFX https://t.co/RRcMA8QF0E

[Izzy Morrow @izzymorrowfx]

LinkedIn’s latest video tips highlight video as a major engagement driver and outline tactics to boost results, with watch time up 36% YoY in 2024, short-form creation growing 2x other formats, and videos shared 20x more than other posts. #SMLearningFX https://t.co/gY3JMvYJT2

[Izzy Morrow @izzymorrowfx]

Meta's report with Deloitte shows that personalized ads actually boost brand loyalty and sales, with 80% of U.S. consumers preferring personalized experiences. #SMLearningFX https://t.co/tTLF4Qi4nA