Muchi

Layered:
Entrepreneur | Human Rights & Mental Health advocate\KP Legal Assistant ⚖️ | Therapist | Creative | Goofy 😎

[Muchi @izzymulenga]

Up close

[True Score @truescoreglobal]

African teams came to the World Cup with the football… and the STYLE.

[Mansour Loum⭐️⭐️ @Mansour_Loum]

Culture et identité

[VERSUS @vsrsus]

The DR Congo arrival fits are pure aura.

[Tshumba Siamayuwa @TshumbaS]

Growth 📈
We embrace it since it's inevitable. ♥️
Not where I want to be yet, but far from where I started. 🌱

[Muchi @izzymulenga]

#pride

[Muchi @izzymulenga]

He's growing a B

[ZNBC @znbctoday]

A young Zambian innovator has developed a digital platform designed to help crack down on the growing trade in stolen phones and electronic devices.

The platform, called eTrac, allows users to verify the ownership and status of gadgets before buying or activating them.

[Walker Boh @OneArmedBoh]

Patriot.

[Muchi @izzymulenga]

🦺 🕶️ 🧢
Jewelry styled by https://t.co/GUp9S79N5h

[Muchi @izzymulenga]

Show Face!

[Netflix UK & Ireland @NetflixUK]

OWEN stands for Owen Won Every Nomination 🏆 #BAFTATVAwards

📸 Getty

[plant a tree 🌱 @MHopeMK]

Wait! Davido had his show clothes designed made by Zambians 🤯🇿🇲

[Dom Lucre | Breaker of Narratives @dom_lucre]

🔥🚨JUST IN: This artist is going viral after turning Michael Jackson into an infinite zoom piece of art. The results are shocking

[The Ngoni Guy @enockzulu_]

MDOT26 outfit 🔥🔥🔥🔥🔥🔥

@MosiLagerZB
#shareourthunder
#MDOT26

[The Figen @TheFigen_]

Powerful underwater camera captures the magical birthplace of a spring.
The visuals are incredible.

[Tshumba Siamayuwa @TshumbaS]

launched a YTB channel all about tobacco farming—from grading and real on-farm experiences . If you’re in agriculture this one’s for you.

👉 Subscribe now and grow with me: Link]"https://t.co/aQLyPDXS5K" (https://t.co/aQLyPDXS5K)

#TobaccoFarming #Agriculture #FarmingLife

[Jito Kayumba @JitoKayumba]

Social Media Monetisation in Zambia

Over the last few years, I have received numerous messages about the need for social media monetisation in Zambia from citizens and we have made efforts towards creating this opportunity. Here is some feedback on findings, highlighting what needs to be done and an honest brief on the challenges that stand in the way.

It is incredibly frustrating for talented creators in Zambia to see peers in countries like Ghana, Zimbabwe, and South Africa earning from their content while they remain locked out. While the desire for monetisation is high, the reality is that Big Tech decisions are driven by hard macroeconomic data, not just creative talent.

​Here is an insightful breakdown of why social media monetisation remains limited in Zambia, and the strategic steps required to unlock it.

​Why Has Zambia Been Left Behind?

​While countries with similar economic challenges have access to monetisation (like Meta, TikTok, or the YouTube Partner Program), Zambia remains in an administrative blind spot. This comes down to three key factors:

1. ​Market Size & Tech Presence

Platform algorithms favour massive raw populations and regional tech integration. Ghana, for instance, has a much larger population and has positioned itself as a West African tech hub, naturally fast-tracking its monetisation rollouts.

2. ​The "Diaspora Effect"

Advertisers pay higher Cost Per Mille (CPM) rates for audiences in wealthy Western markets. Zimbabwe shares domestic economic challenges with Zambia, but it has a massive, highly engaged diaspora in high-CPM countries (like the UK and Australia). This foreign viewership makes Zimbabwean creators commercially viable for global advertisers.

3. ​Staggered Rollouts

Big Tech moves slowly in emerging markets. Many eligible African nations were approved during early expansion waves years ago, something that was missed by the previous government. Since then, global corporate priorities have shifted, causing rollouts to stagnate and leaving Zambia waiting.

​4. The Structural Hurdles

​To understand the delay, we have to look at the money. Monetisation is fundamentally driven by advertising capital, and Zambia faces several structural roadblocks which include...

​Shallow Ad Spend & Low CPM: Payouts come from a share of the revenue generated by companies buying ad space. Because domestic businesses and SMEs aren't spending heavily on digital ads, the revenue pool is shallow. Consequently, the CPM rate for a Zambian audience is too low to yield meaningful financial returns, even for viral content.

​Infrastructure Gaps: Scaling monetisation requires robust, internationally integrated payment gateways (like Stripe or fully functional PayPal). Tech giants meticulously evaluate this before launching in a new jurisdiction.

​Policy: The Zambian Parliament recently passed a motion to facilitate social media monetisation. While updating laws is a vital first step, governments cannot force private entities like Meta or ByteDance to activate payment features. Platforms ultimately follow market demand.

​The Way Forward: Engineering the Market

​To truly unlock the digital creator economy, Zambia must shift from purely regulatory approaches to proactive digital diplomacy and market stimulation.

​1. Direct Digital Diplomacy

The government is approaching tech platforms as strategic investors. I am part of a team engaging directly with the policy teams at Meta, Google, and Tiktok to showcase commercial data, rising internet penetration, and mobile money adoption.

​2. Stimulating the Domestic Ad Market

If local CPM rates are low, the government can help deepen the pool. This could include tax incentives for SMEs that allocate marketing budgets to digital ads, or mandating that a percentage of state PR budgets be spent on digital platforms. This is being addressed.
🧵

[Dingindaba Jonah Buyoya @BuyoyaJonah]

The Zambian government has collected the body of Former President Edgar Lungu from Two Mountains funeral parlor in South Africa after the Lungu family failed to meet court deadlines. In August last year, the court allowed government to repatriate the body, a decision the family appealed.

[Nature Unedited @NatureUnedited]

At an aquarium in South Korea, after closing time, some clever little otter pups help their grandpa tidy up their toys. As a reward, he gives them ice cubes

[isaniss @isaniss29]

Move over Legos there’s a new kid in town…

I seriously want to build