Jennifer Scheer

Principal at Shout Studio

[Joel Schwartzberg @TheJoelTruth]

Calling something "great," "very good," or "terrific," is not communicating nearly as much as you think. Learn what "badjectives" are, and how to avoid and replace them with meaningful points.
https://t.co/8r8mOstSew

[Joel Schwartzberg @TheJoelTruth]

#WRITINGTIP: Replace generic adjectives like "great" & "amazing" with exactly WHY things are great and WHAT so amazed you. This adds relevance, impact, and a meaningful point.
(How to make a point: https://t.co/GTULNcXqur)
#writerscommunity

[Jennifer Scheer @j_a_scheer]

Common sense #SEO advice that's unfortunately not so commonly applied. https://t.co/Pi7QXOCYQ3

[Content Marketing Institute @CMIContent]

The danger of info dumping lies in how it delays thought leadership, says @Robert_Rose. https://t.co/dVXMaM2H0x

[Ellen is at the Grammar Table @GrammarTable]

When I teach business writing classes, I sometimes tell people newish to the workforce that if their boss sends them an email saying “Thank you” followed by a period, they should not assume that their boss is annoyed with them.

[Jennifer Scheer @j_a_scheer]

“Marketers often spent too much time focused on what their competitors were doing and not enough on their customers. Staring at the ups & downs of these share lines caused them to miss the bigger picture.” 👈 This. A thousand million bazillion times this. https://t.co/YVVfoRdN0K

[Jennifer Scheer @j_a_scheer]

🤣

[Superhuman @Superhuman]

Get ready for some bookish humor with a few of our favorite word-based jokes and puns. 😂 #NationalTellAJokeDay https://t.co/NcZZQuWUPo

[Superhuman @Superhuman]

Filler phrases to nix from your writing:
1. Needless to say
2. For all intents and purposes
3. In my humble opinion

[Contently @contently]

Attention marketers, please don't waste the good pastrami:
https://t.co/orIbCtLe8t

[Amanda Natividad @amandanat]

It's a tough world out there for creators...

Over half of Google searches end without a click.

And social media platforms ding you for linking out.

What to do?

Beat the platforms at their own game.

Make Zero-Click Content.

Here's how:

[Harvard Business Review @HarvardBiz]

Cut, cut, cut. https://t.co/bFZqoi5eXq

[Jennifer Scheer @j_a_scheer]

Pretty much everything you need to know about #creativity (and how to get better at it) is captured beautifully, poignantly, and 100% accurately by @Oatmeal https://t.co/2IDUypOa8f

[College Essay Guy @CollegeEssayGuy]

🙏 Truth of the day.

[Source: https://t.co/e8OSDL4YFc]

[Superhuman @Superhuman]

Sometimes, all you need is a fresh perspective. 😊

[Jennifer Scheer @j_a_scheer]

"The sneakiest form of spam uses marketing automation tools to wrap badly targeted messaging in a shallow wrapper of personalization."
When was the last time you audited your automated emails to make sure they're not this?☝️ https://t.co/9YuzxtPRhs

[Jennifer Scheer @j_a_scheer]

How to give creative feedback: "It isn't 'I don't like blue'” + "Make sure it's something public so they don't get sidetracked by that team that wants a random T-shirt" = A+++++ https://t.co/PYEy4w6YS2

[Jennifer Scheer @j_a_scheer]

Stop poisoning your #b2b #marketing! Via @JoeLazauskas on @LinkedIn
https://t.co/i4k2W7v2Ur

[Jennifer Scheer @j_a_scheer]

@markmcguinness I just listened to The Illusionist ep of @amouthfulofair and loved everything about it. The pantoum is an intriguing and underrated (and IMO the most life-imitating) form. Thank you for the fantastic poem, the deep dive into the pantoum, and the wonderful podcast!

[Michael Brenner @BrennerMichael]

Behind every bad piece of content is an executive who asked for it!
#CMWorld
#ContentMarketing
#MakeMarketingGreatAgain