Julianna Hilliard

[Julianna Hilliard @j_hilliardd]

@sidneyrjohnson @CopywriterBob I think this is a great way to put it. By using nostalgia the good memories are then transferred to the product already growing the connection to the brand before purchase. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@CopywriterBob Nintendo did a great job using nostalgia in their Nintendo Switch ad. Reminds consumers of how they used to play Nintendo with their siblings and with the Switch they are now able to play with each other from a distance. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@Michael09069842 @Capitaldemarca @KhabyLame @pepsi I agree that @KhabyLame is the perfect choice for the target market. This is only enhanced by the fact that the target market is very active on Tik Tik. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@Capitaldemarca @KhabyLame Using Tik Tok is good for product launching as it has many users, this will catch their interest and is easily shared. @nikestore could do this with a fitness tik tok influencer to increase the popularity of a new running shoe. I would try it as it make me curious #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@smasheka_ @CopywriterBob @TODAYshow I think you made a great point in pointing out that many people complaining about the content offered on Netflix. I have found myself looking elsewhere for something to watch as the other streaming services offer many more options that are better. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@CopywriterBob @TODAYshow I think that Netflix is in the wrong because many families share an account. They shouldn’t be required to all get separate accounts. I think that they are likely to lose subscribers as a result since other streaming services aren’t making these changes. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@Michael09069842 @Capitaldemarca @espn @heydb @NBA I agree this is a great way to acknowledge and celebrate female athletes. Showing their appreciation for each individual is better than an overarching post for all women in sports. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@Capitaldemarca 1.@Casetify “Her Impact Matters” phone case collection 10% of every sale during March goes to Equality Now a nonprofit supporting and protecting equal rights for women.
2.@SusanWojcicki was involved in both Google and YouTube in early stages and helped them grow. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@deannacrumm12 @LaurelAynne I think you made a good point that it can harm their brand reputation which can cost them customers and therefore revenue. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@LaurelAynne Advertising to children is unethical as they can not fully process what they are exposed to. They view social media as solely an entertainment platform. They take information at face value and can not understand the strategy behind the media. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@smasheka_ @LaurelAynne I think you made an interesting point here when your product/service is doing well it can actually be a negative for them as it may deter them from getting more consumers to purchase. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@LaurelAynne When consumers see that a price has increased this will deter them from purchasing as they will wait. Whereas if it decreases it has the opposite impact and will cause consumers to purchase immediately as they fear this is a limited opportunity they may miss. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@deannacrumm12 @LaurelAynne @MichelobULTRA I agree this ad was very surprising as you do not normally associate athletes with alcohol. This also emphasizes how Michelob is a healthier option that is low carb and calorie as even Alex Morgan would drink it. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@LaurelAynne 1. The ad that surprised me the most was the Squarespace Sally’s Seashells ad.
2. I think this ad was a #marketingwin because this took a common tongue twister and created a great ad using a famous actress, Zendaya, making it even more impactful. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@DJukus @KashefMajid I like how you mentioned using their own hashtags. I think this is a great way to spread awareness and even allow others to do so as well in support of the non-profit/charity. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@KashefMajid Water is Life non-profit created the First World Problems Anthem campaign. They hijacked the trending hashtag #FirstWorldProblems and made video contrasting problems. Got 21 million views and enough donations to give 1 million days of clean water. #UMW417 https://t.co/Bs3diDbL9n

[Julianna Hilliard @j_hilliardd]

@jakewiers @LaurelAynne Although it is cheaper to reduce face-to-face interaction with chatbots do you think that is a cost reduction that will hurt the company in building brand loyalty with customers? #UMW417 #ICMKTG

[Julianna Hilliard @j_hilliardd]

@LaurelAynne 2. Augmented reality is the technology that excites me the most. With the increased use of e-commerce due to the COVID pandemic, consumers will be more likely to purchase if they have the reassurance that augmented reality provides. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@LaurelAynne 1. Consumer experiences will change since they will develop a less personal connection with the brand as more chatbots and automated calls are being used to answer consumer questions and give them information. #ICMKTG #UMW417

[Julianna Hilliard @j_hilliardd]

@krista_rodgers your room is ready!! miss you like crazy💜