Agentic loops are trending because they now finally work, and are a key stepping stone for building recursive super-intelligence.
At Omneky, we've been building with self-improving data-driven loops for years. Inside how we've implemented agentic loops at Omneky:
The Omneky API and MCP server are live.
For 8 years, Omneky has generated and optimized ad creative for customers. Today, that engine becomes infrastructure anyone can build on.
What it does:
→ Send a single brand URL, get back finished, on-brand ads in 1:1, 4:5, 9:16, and 16:9 — most in under a minute
→ Zero prompting — the agent handles the creative, positioning, copy, and composition
→ Meaningfully distinct multi-variants, with performance-driven auto-regeneration to fight ad fatigue
And with our MCP server, AI agents like Claude can generate ad creative as naturally as they write an email. "Make launch ads for our new product page" is now a one-sentence request.
Built for commerce platforms, agencies, and agent developers. Docs are live: https://t.co/Xphi7TArhX
Hikari Senju started building Omneky in 2018 with a thesis most people thought was years away from being real.
The idea: agentic AI would eventually automate the full creative and campaign management workflow of advertising agencies — companies like Omnicom and Publicis.
He wasn't just inspired by them. He named his company to compete with them directly. Omneky's logo uses the exact same gold color as Publicis.
The technology didn't exist yet to execute the vision. He built anyway.
For the first several years, Omneky was an AI creative generation platform — helping businesses produce ad content at scale across Meta, Google, and other channels.
Then the models caught up.
Image generation crossed a threshold where AI outperformed the average human designer. Video generation followed. And agentic AI finally became capable enough to run entire workflows without human input.
This year, Omneky launched Omneky Agent:
→ Generates campaigns autonomously
→ Launches creatives across channels
→ Optimizes budgets weekly
→ No human input required
The ad agency workflow — end to end — fully automated.
But the GTM story behind this is what founders need to hear.
Omneky serves everyone from solo entrepreneurs to Mitsubishi. And Hikari made a deliberate choice to keep both.
Here's why:
Small businesses have zero tolerance for a broken product. They're spending money they can't afford to waste, comparing you against every new competitor, and holding nothing back in their feedback. That pressure accelerates product development faster than any enterprise pilot ever could.
The improved product then flows upward. Enterprise customers get a better experience because SMBs stress-tested it first.
And the SMB motion does something else: it builds brand familiarity before the enterprise sales conversation starts.
There's also a counterintuitive insight about who the actual buyer is across both segments.
In performance marketing, even at the largest enterprises, the media budget is often managed by a single person. The biggest brands might have a dozen people doing performance marketing total.
The buyer at a one-person candle business and the buyer at Mitsubishi are, structurally, the same person.
Hikari's been saying that advertising will eventually absorb a larger share of sales budgets. Cold email doesn't work anymore. What works is a personalized 30-second video that walks someone through your value props in a way that feels like it was made for them.
That's advertising. And it's taking over ground that used to belong to sales.
He started building for this moment in 2017.
The market finally caught up.
Listen to the full conversation with Hikari Senju on BUILDERS: https://t.co/RsyGGRW8LI