jaanni

I am a temporary vessel for consciousness.
Helping brands not suck. Shooting frames.
Follow for branding, photography & creative shitposting

[jaanni @jaanni___]

@lorenzo_pravata FORMATS

[jaanni @jaanni___]

@lorenzo_pravata Followed!

[jaanni @jaanni___]

@spwfeijen veo

[jaanni @jaanni___]

@TobyWalleruk Creative

[Toby @TobyWalleruk]

Scaling an e-commerce brand is harder than ever.
The biggest roadblock?
Sloppy creative testing.

Most brands either:
❌ Test randomly
❌ Rely on the same “winning” creative for months
❌ Waste ad spend with no clear learnings

We built a Creative Testing Framework 2.0 that fixes this.

It gives you:
✔ Smarter testing (no wasted budget)
✔ Faster feedback loops
✔ Predictable creative refreshes before fatigue

Want the framework?
RT + Comment “Creative” and I’ll send it

[jaanni @jaanni___]

@FynCas AI

[jaanni @jaanni___]

@oliverwhudson AI

[jaanni @jaanni___]

We’re living through Attention Inflation.

Attention used to be scarce.
Now it's everywhere — short-form, long-form, podcasts, carousels, shorts, tweets, lives.
Everyone is shouting.

The supply of content keeps growing.
But human attention didn’t scale.
You still only have 24 hours.
More creators are fighting for the same limited slice of your brain.

Result?
The value of a view is dropping.
The value of a like is dropping.
The value of followers is dropping.

But one thing is becoming priceless.
Trust.

People are following fewer creators deeply.
If your audience trusts you:
They'll buy your product
They'll share your content
They'll stay even when algorithms shift

The new creator economy isn’t about reach.
It’s about depth.

A small audience that trusts you will outperform a large audience that barely knows you.

The game now is:
- Authenticity
- Consistency
- Clear POV
- Long-term value
- Relationship building

Virality gives you spikes.
Trust gives you stability.

Most creators are chasing views.
The smart ones are building brands.
And brands are built on trust, not algorithms.

If you're a creator today:
Don’t ask:
“How can I get more followers?”

Ask:
“How can I make 100 people trust me so deeply they’ll never leave?”

That's how you win now.

The creator economy didn’t die.
The cheap dopamine version did.

#creatoreconomy #trust #buildingaudience #marketingcontent #contentstrategy #creatorinsights #audiencegrowth

[jaanni @jaanni___]

We’re not addicted to products.
We’re addicted to the emotions we attach to them.

#influence #copywriting #advertising

[jaanni @jaanni___]

@Robin_ecomm scale

[jaanni @jaanni___]

@adamtaylorl ads

[jaanni @jaanni___]

If you’ve never sat with a creative team, stared at a blank doc for 3 days, and still had nothing — you don’t get how creativity works.

People sharing refs “just use this cool reference” "Why aint we doing this" Yeah sure, let me just add it to my cart like it’s Amazon.

Inspiration is easy.
Originality is expensive.
#AgencyLife #CreativeTwitter #BrandStrategy #MarketingHumor #CreativeProcess #Copywriting #Advertising

[jaanni @jaanni___]

Any photography clubs or circles active here?
#photography

[jaanni @jaanni___]

@JulianGoldieSEO copy

[jaanni @jaanni___]

@damianplayer GOLD

[jaanni @jaanni___]

@sourfraser POPPY