Another week, another banger for Dr. Squatch 💥⬇️
If you aren’t testing street interviews in your ad account yet…
What the hell are you waiting for??
Our creative strategy + our killer hosts + our direct-response trained video editors = your UGC agency’s worst nightmare
This is my Co-founder and partner @lukethorburg
Luke is the reason we just moved in our second office in NYC
He is the sweatiest and most dialed operator I know
Luke took a chance on me when I was running around a park with a mic
He built the ops, SOPS, and infrastructure needed to scale StreetTalk where it is today.
Now- he's building his personal brand and sharing sauce on scaling 9 figure brands and building the fastest growing agency in America
Drop a follow
Building the largest STREET INTERVIEW ad agency on EARTH
Hundreds of hosts around the U.S
AND having the time of my life
Hasn't even been 2 years since I made my first interview
Crazy what passion and consistency can do
Chips on shoulders put chips in pockets.
Shoutout to @joshsuggss for having me on the walking pod last week. I've known Josh for just over a year. His energy is contagious. He's committed to being the best at his craft and he's pushed his chips all-in.
Proud of what he's building and, more importantly, how he's building. 🫡
I’m hiring Creative Strategists fully remote for StreetTalk
work at the fastest growing agency in DTC
with the worlds biggest brands (PrizePicks, Grüns and 100+ more)
$100k/yr total comp ($80k base)
if your the one DM me
if you know them, intro me - $3k referral if hired🤝
Awesome episode of StreetTalk with @seanjagermann
We are COOOKING getting the best founders out here hitting the streets
If you're a FOUNDER in NYC🚀
DM to come on 📈💪🏼
To celebrate the launch I’m giving away free AI threat scans.
Drop your domain and we’ll surface every copycat, counterfeit, and unauthorized reseller stealing from you.
RT + comment “SCAN” on post 1 and I’ll send you the link.
We raised $64M for this moment: Introducing Bustem.
Bustem scans the internet to find and eliminate 100% of counterfeits
RT + comment “SCAN” and I’ll send you a list of every scammer targeting your brand 🫵
FOUNDERS IN NYC
I have some INCREDIBLE first guest lined up for our new StreetTalk show
A mini podcast series WALKING and TALKING all the way to:
Washing square park... interviewing you about your story and brand
Then we wrap it up with street interviews in WSP
DM to be one of the first guests
Had the LEGEND @TJ_Bongiorno be my first guest on our new show "StreetTalk"
A mini interview series interviewing founders walking through NYC
Then CRUSHING founder street interviews with their product
Episode 1 couldn't have gone better
If you're a founder and want come on
DM me 💪🏼
I've been dead silent about this until now:
67 days ago @alexgoughcooper asked me if I could launch his company.
We went to WAR:
-15 rounds of script revisions.
- 2 FULL scraps to the video
- 362 comments to our video editors
The result?
Sales calendar packed.
100+ self serve sign ups.
VC's coming inbound begging to invest.
We have a framework we've rinsed and repeated across 15 launches.
Each of which have done MILLIONS of views and have driven Millions in pipeline.
I built a 27-page document explaining the entire framework.
Companies pay me $150,000 for this.
Retweet + comment "Launch" and I'll send it to you.
This dude just crossed $10M in spend on one account
And yet every week I hear the same cope:
“AI ads will replace UGC.”
No.
That’s not how humans work.
Real emotion doesn’t get automated.
Real tension doesn’t get generated.
Real social proof doesn’t get simulated (at least not convincingly).
Yes AI will replace the #UGC girl in her bedroom who charges 1k AND charges Usage rights...
She's already dead.
But it will not replace street interviews.
It will not replace awkward pauses, social friction, real reactions, or unpredictable humans.
HOLY FUCK
One of our STREET INTERVIEW ads
CROSSED $10 MILLION in total ad spend in a clients account
You guys have ALL seen this ad.
It's going VIRAL
Comment below what you think it is...
if you're right I'll wire you $5,000
“You can’t script authenticity.”
If you don’t know @joshsuggss yet, you will. He dropped out of college to perfect the art of the street interview.
Now he’s building an advertising powerhouse out of NYC, working with the biggest brands in our space.
He’s street-talk Gary Vee.