Jack Hoxton

Brand and marketing strategist. Writing to stay sharp on what's going on. (Pseudonymous)

[Jack Hoxton @jack_hoxton]

@felix12777 Don’t worry so much about ad copy or marketing tactics yet (eg partnership ideas). Ask yourself: what are we *really* selling beyond the functional value of a blanket? What value does this bring to the user? Then figure out the tactics and copy. See: “We Don’t Sell Saddles Here”