jackie lorch

#MRX, #MRData, especially #MR quality, respondent experience, combining passive / active data for better insights.

[Mobile Marketing @MMMagTweets]

Check out the latest edition of our magazine, online now, with crucial insights from @leanplum, @RubiconProject, @ResearchNowSSI and more on mobile marketing's latest trends and challenges https://t.co/T7aqUAKunP

[DynataGlobal @DynataGlobal]

We are pleased to announce that @ResearchNowSSI’s extensive array of #data is now on a single platform! This enables #ProgrammaticAccess to the industry’s most deeply profiled data: https://t.co/BMjlLaNHVG

[jackie lorch @jackielorch]

Looking forward to the NEIA Spring Conference pre-event get-together this evening and catching up with old friends. https://t.co/ZK8uHJkBU7 #constantcontact

[jackie lorch @jackielorch]

https://t.co/6qKqLi1nqE

[jackie lorch @jackielorch]

Thoughtful piece from Reg Baker of @MRII_UGA https://t.co/x1S6O754G8

[Roddy Knowles @RoddyKnowles]

Really good perspective from @thesurveygeek on the issues for #MRX surrounding the Cambridge Analytica & Facebook hubbub https://t.co/hl6NbiEi2p - via @MRII_UGA #NewMR

[jackie lorch @jackielorch]

#ESOMAR's @Finn01 Raben, in The #Independent calls out "a staggering disconnect between the ethical and legal considerations of some of those involved in new tech, and everyone else"; asks them to engage with/contribute to existing checks and balances. https://t.co/8vu0Qu4yuC

[jackie lorch @jackielorch]

#ESOMAR's #Finn01 Raben on Cambridge Analytica Facebook news, notes "problematic nature of this data collection" and ESOMAR's "unwavering commitment to ensuring research and data collection does not harm individuals or impact them directly" https://t.co/jytxlNmZz9

[jackie lorch @jackielorch]

New study on election polling error across time and geographies (https://t.co/y4ZXfAPe4B) from U. Southampton (UK) and U. Texas, Austin looks like good news for poll accuracy: https://t.co/RwmgPDuWsX

[jackie lorch @jackielorch]

Check out this exclusive interview with @garyslaben on the #ResearchNowSSI merger in @RW_Connect: https://t.co/cYyzkRbaiS

[jackie lorch @jackielorch]

Gina Pingitore from @Deloitte and @SSI_NMitchell from @ResearchNowSSI talk the impact of tech on jobs, especially in MR. Register today for the Feb 27th #webinar: https://t.co/9nS4DvcRfd

[jackie lorch @jackielorch]

What are some of your #marketing and #MRX predictions for 2018? https://t.co/RjV1uKhsOp

[jackie lorch @jackielorch]

.@garyslaben on the Research Now SSI merger in @researchlive : https://t.co/SpWuMfsP8G

[RayPoynter @RayPoynter]

Find out about the future of market research at the Festival of #NewMR with @lennyism @kristinluck @melcourtright and @RayPoynter #MRX

https://t.co/g6rTbD0N95

[DynataGlobal @DynataGlobal]

Curious on how you can develop real-time, always-on brand tracking for your brands? This case study by Research Now SSI and @Carat_USA explains on pg 14 of @GreenBook's eBook: https://t.co/AMSvDWXkJJ

[DynataGlobal @DynataGlobal]

Discover how speed, DIY capabilities, and power can enhance your insights with Research Now SSI's Samplify® platform: https://t.co/LUvRS8KexH

[jackie lorch @jackielorch]

Congrats to these Tech Leaders in the world of marketing and #MRX: https://t.co/OpQ0qKg9Xc.

[jackie lorch @jackielorch]

Trends surfacing in new GRIT report point to importance of qual in data-driven research and shift from question-only to use of analytics in #MRX. https://t.co/jDErQWtdkj

[jackie lorch @jackielorch]

53% of US homes now wireless-only. Nearly 75% of US 25-34 year olds live in wireless-only homes: New #NCHStats Survey.

[DynataGlobal @DynataGlobal]

Research led by @InskinMedia, Research Now SSI, and Conquest Research shows that the relationship a reader has with a publisher can boost online #AdEffectiveness: https://t.co/5uD9f5sY5f