Jack Marshall

Head of News @DoubleVerify | Formerly @WSJ @Digiday @Incisive and Co-founder & Editor-in-Chief at

[Jack Marshall @JackMarshall]

I’m very familiar with the motivations, but the challenge for publishers with long intro offers and dynamic subscription pricing is ensuring their most loyal customers don’t feel price gouged.

[Jack Marshall @JackMarshall]

The same price as the average Airbnb in 2025

[Jack Marshall @JackMarshall]

@RosemaryHGraves Congrats!

[Jack Marshall @JackMarshall]

Apple Intelligence got the memo on maximizing services revenue

[Jack Marshall @JackMarshall]

@bmorrissey

[DoubleVerify @doubleverify]

"By working closely with publishers we will ensure advertisers are equipped with technology, tools and insights to support news content and confidently engage with valuable news audiences.” - @jackmarshall, Head of News at DoubleVerify

Learn more: https://t.co/35aIYrWZyn

[Jack Marshall @JackMarshall]

@Nocalas Essentially a free NYT trial, I would assume.

[Jack Marshall @JackMarshall]

For all your York-related news needs.

[Press Gazette @pressgazette]

The Yorkshire Post has launched a limited time deal with The New York Times that means its annual digital subscribers also get unlimited access to the US giant for a year. The cost for both for a year is £129.90; NYT normally costs £20 for a year then £90 https://t.co/Cc00V09UTT

[Jack Marshall @JackMarshall]

Someone call the York Daily Record @ydrcom

[Jack Marshall @JackMarshall]

@thesamparr I can see how it might. But some authors and copyright owners believe AI companies are using their work to train LLMs without compensating them.

[Jack Marshall @JackMarshall]

Not hard to see why authors and copyright owners have their suspicions about AI training data.

[Sam Parr @thesamparr]

I like uploading the PDF version of books I'm reading and asking ChatGPT questions about the book.

Like as a reference tool if I have a question weeks after reading.

But ChatGPT makes too many errors.

Anyone have a better tool for this? Any tips?

[Jack Marshall @JackMarshall]

@thesamparr What’s a recent book you’ve uploaded? Out of curiosity.

[Jack Marshall @JackMarshall]

@thesamparr But OpenAI doesn’t.

[Jack Marshall @JackMarshall]

@MattieTK “Make sure you legally own the book you’re uploading”

[Jack Marshall @JackMarshall]

@benkunz I’m all for transparency

[Jack Marshall @JackMarshall]

A little much for a dentist’s office

[Jack Marshall @JackMarshall]

@AdamBlacker25 My guess would be that major LLM’s have scraped enough data at this point to handle the bulk. License a little new content to keep things fresh and incorporate new human ideas/trends/innovations and it can remix the rest.

[Jack Marshall @JackMarshall]

Hard to see how most recipe sites will survive AI

[Barry Schwartz @rustybrick]

Google is testing "Quick view" buttons that show your content on Google, leaving the searcher with little reason to click over to your site - not good Google https://t.co/F90g94bhLQ via @tomcritchlow

[Jack Marshall @JackMarshall]

@rameeztase I think as a publisher it comes down to how commoditized, valuable and high-stakes your content is. Easily accessible info with low stakes (eg recipes) I suspect will be almost entirely replaced by AI. Curious what will happen in categories like health, which seem borderline.

[Jack Marshall @JackMarshall]

@bwagy Hard to refer more than “modest” traffic to publishers if you don’t have more than modest traffic you can refer.