Jack Watson

Founder @nonstopbranding
building

[leo @leobenzoni]

Introducing Designer HQ

The missing operating system for modern design studios.

Run your entire studio from one platform shared across your team, clients and agents.

Try it free at https://t.co/BuikeCQmRD

[Jack Watson @jacknonstop]

Opus 5.5 rebuilt my design agency website with the help of Figma

[Jack Watson @jacknonstop]

Building https://t.co/iW3UKrvp7M - Week 2

[leo @leobenzoni]

exploring real-time collaborative editing inside Designer HQ

[Jack Watson @jacknonstop]

@Joshua_WD @leobenzoni Thanks Josh :)

[Jack Watson @jacknonstop]

Building Designer HQ - Week 1

I’m starting a weekly series following us building our first software. Since there’s quite a lot of figuring out as we go, I thought it would be interesting to share mine, and @leobenzoni decisions along the way.

This week we added “Boards”, as our Chrome extension got approved. Now on DHQ, if you find a reference you like while browsing, you can now save it straight into a client’s board and leverage that inside of your Claude or ChatGPT.

I also showed a snippet of “Brand Tools”. Many of you have asked how we make the tools we make for our clients, but setup was always a bit technical, especially once you got to hosting them somewhere.

The idea with Designer HQ is that you can ask your own Claude or ChatGPT to look at your moodboard and build a tool from those references. The finished tool can then live inside Designer HQ.

Regarding the biz side of things, we also changed the offer after running into problems collecting payments at the end of the free trial. We had over 60 people trying it, but the payments weren’t coming through.

We switched to $49 for the first month, then the normal price afterwards. Five sales ended up coming through on the day I filmed this, which was a relief, but as mentioned we still need to see how people use it and how many stay after that first month.

At the time of filming, we had 13 paying studios - the goal is 1,000 by December 2027.

Quite a bit to do between now and then.

P.S. We have a call every Tuesday at 5 pm UK time with the people using Designer HQ. We go through what we’re implementing, and you can give us direct feedback on how it works for you and what needs changing.

-JW

[Jack Watson @jacknonstop]

@Waeldesignz Yo brotha

[Jack Watson @jacknonstop]

Behind the brand - Ep 1: Riverflow

The AI with a creative eye

Riverflow launched into a world of generic “AI image tools” that creative leaders couldn’t trust with real campaigns. Visual analysis showed the same dark, tech-heavy look everywhere, while workshops made it clear their true audience was high-taste brand and design teams who needed AI that could match their existing brand standards, not replace them.

We defined Riverflow’s inner world as “The AI with a creative eye”: a system that tunes itself to your brand DNA so every output looks like it came from your best campaign shoot. The North Star, “Tune AI to your brand,” became the filter for all design and messaging.

The visual world reframes Riverflow from tool to creative engine. Editorial typography, campaign-grade imagery, and a confident yellow-led palette position it closer to a fashion or beauty brand than a developer tool.

Riverflow now shows up as the AI partner for serious teams, the place you go to tune AI to your brand and ship iconic, on-brand visuals for every campaign.

-JW

[Jack Watson @jacknonstop]

The idea:

[Jack Watson @jacknonstop]

Mascot exploration for an upcoming YT vid

[leo @leobenzoni]

interactive icons

[leo @leobenzoni]

For the past few months, me and @jacknonstop have been building something we always wish existed inside our own studio.

Excited to introduce Designer HQ: the connected workspace for brand studios.

> One unique space to manage all of your clients
> Your own agent (Claude/ChatGPT) that sees every client, file and task, and runs the process alongside you
> Full brand guideline site builder
> Customizable discovery workshop
> Proposals, contracts and invoices, automatically made
> Your process, team, tasks and calendar, connected to Google Calendar, Drive and Dropbox
> And way more coming in the coming weeks

Try it for free at https://t.co/jVmJa4dIZL

[Jack Watson @jacknonstop]

@leobenzoni 🤌🏼🤌🏼

[Kaydee @kaydeesign]

Thumbnail for @jacknonstop

Title: FULL $20k brand identity process [STEP-BY-STEP]

before/after

[leo @leobenzoni]

Discovery Workshop cover exploration

[leo @leobenzoni]

A collection of Nonstop office Polaroid designs.

[Jack Watson @jacknonstop]

🔥🤩

[Rebrand @rebrandgallery]

Riverflow Visual Identity by @nonstopbranding ✏️

[Jack Watson @jacknonstop]

https://t.co/F53dMRWXm1

[Jack Watson @jacknonstop]

Read the full case study below:

[Jack Watson @jacknonstop]

Read the riverflow casestudy here: https://t.co/F53dMRWXm1