Jack Rogers

Co-founder @PicnicHQ — the best app to organize your photos.

[Jack Rogers @jackrogers777]

2024 Wrapped for Picnic
- rejected by every VC, company nearly died in Q2
- improved paying subscribers from 3% to 17% of new users
- grew from $25k ARR to $1m ARR
- helped 400k users to organise >500m photos & videos
- 7k App Store ratings & reviews /w 4.8 stars avg

Let's go 2025

[Jack Rogers @jackrogers777]

@faionur @AbstractVC @generalcatalyst @usv @faionur - the absolute goat, huge congrats to you all! Let’s goooooo

[Jack Rogers @jackrogers777]

@ankithharathi @nitinrajini Always does! Huge accelerant once you nail it though, and clearly sounds like it’s working!!

[Jack Rogers @jackrogers777]

@Jibran_05 Need this!

[Jack Rogers @jackrogers777]

In things we love news: woke up today to find Picnic being featured by Apple as App of the Day!🤩

[Jack Rogers @jackrogers777]

@GRothstein1 @Queue @atomtickets 😍

[Jack Rogers @jackrogers777]

Neither does this classic (cc @Superwall)

[Jack Rogers @jackrogers777]

Never gets old 🙊

[Jack Rogers @jackrogers777]

hmu if you’re a talented UGC creator & interested in working on a super fun product launch for Picnic in December!

[Jack Rogers @jackrogers777]

@jeiting why only vanity metrics available! Gimme the good stuff too…

[Harry Stebbings @HarryStebbings]

I have invested $200M into the UK in the last five years.

If @RachelReevesMP implements “Exit Tax” all that funding will go overnight.

That is countless jobs, companies and people who will lose out.

Rachel, you have managed to steal our hopes, our dreams even our growth, don’t take our freedom also.

@Dom_Hallas 🙏 for his work here 👇

https://t.co/Z7pfrcdWjC

[Jack Rogers @jackrogers777]

@skyirezumi Sky is the limit baby!

[Jack Rogers @jackrogers777]

October 2023: $0.14 ARPU
October 2025: $6.29 ARPU

44X increase since we launched 2 years ago 🥹

[Jack Rogers @jackrogers777]

@rustemphd Relentlessly grinding, testing and iterating!

[Jack Rogers @jackrogers777]

@thisisneer @adamokane @PicnicHQ owe you one!

[Jack Rogers @jackrogers777]

P.s he said he doesn’t post on Twitter much anymore but I’m hoping this post will coax him out of retirement…. 😏

[Jack Rogers @jackrogers777]

1/
I just met the founder of our direct competitor.

The app we see above us in the charts every day.

The app people often assume we copied because our products are so alike.

And it was one of the most surreal moments of my entire 6 year journey of building Picnic…

[Jack Rogers @jackrogers777]

/6
So, if you’re on the fence about reaching out to your mortal enemies (aka competitors), perhaps this is your sign.

In my case, it certainly helped that @adamokane turned out to be truly one of the nicest, most grounded and humble founders out there.
Hugeee shoutout to him.